Ep.031 - The hero’s journey: how founders and Africa can use it to their advantage

Reframed by Mustard

English - July 19, 2023 04:00 - 50 minutes - 46.3 MB
Entrepreneurship Business Investing ventures concepts africa brands global Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ep.030 - How we think narratives can play a key role in capital raising

Next Episode: Ep.032 - Can celebrity appeal and money beat narratives in our attention economies?

We have all experienced and been made aware of the hero’s journey story arc, whether or not we have actually yet come across its name. Its story outline is present in the films we’ve watched, the books we’ve read, and it is likely behind any tale we’ve heard, whether true or false, especially if we found it particularly resonating. With all this in mind, what is the hero’s journey, and if it is so powerful and prevalent a storytelling tool, could we use it to add weight to our venture narratives?

In this episode Ndubuisi and Andrew outline and demystify this framework, reframe what success for the protagonist means in this context, and state why every venture founder should authentically leverage their hero’s journey, especially those hailing from Africa and other frontier markets.

Follow Mustard!

Instagram: http://bit.ly/3KRsERu

LinkedIn: http://bit.ly/41ifJxA

Twitter: http://bit.ly/3GAjEhc

Review this podcast: https://ReviewThisPodcast.com/wquVjoZ