Ep.030 - How we think narratives can play a key role in capital raising

Reframed by Mustard

English - July 12, 2023 04:00 - 54 minutes - 49.8 MB
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Previous Episode: Ep.029 - Do we struggle to picture Africa in a global setting, and does this hold Africa back?

Next Episode: Ep.031 - The hero’s journey: how founders and Africa can use it to their advantage

Despite what some might eloquently pronounce in a TED talk, when it comes to the nitty-gritty of raising capital, is there any place for something as ‘airy-fairy’ as narratives?

Speak to enough founders who have been involved in the exercise, and you will likely find that most refer to capital raising as one of the most gruelling things they have done. Additionally, most will advise that the process is chiefly a numbers game. That being said are there ways that a founder can swing the numbers greatly in their favour? Could it be practical for us to expect prospect conversion rates of higher than 50%? And do we need to reframe the exercise from a game of raising to one of resonance? Andrew and Ndubuisi speak through it all in this episode and try to reframe our thinking.

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