Ep.032 - Can celebrity appeal and money beat narratives in our attention economies?

Reframed by Mustard

English - July 26, 2023 04:00 - 52 minutes - 48 MB
Entrepreneurship Business Investing ventures concepts africa brands global Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Ep.031 - The hero’s journey: how founders and Africa can use it to their advantage

Next Episode: Ep.033 - Dev agency "investor" models: the beef between founders and engineers

In today’s attention-focused commercial landscape does a celebrity co-founder or investor guarantee success? Would Mo Salah and an Egyptian startup equal global success? If so, why did Beyonce - one of the biggest female artists of all time - and Ivy Park fail? When the money and audience attention for a venture is so large, are there other clear factors that can lead to its downfall?

Andrew and Ndubuisi try to answer the above, while discussing the growing number of celebrity consumer brands and the role narratives, authenticity and coherence play in their performance.

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