140 - Revenue Over Relationships: How to Make Money in Every Partnership - Rasheité Calhoun

Relationships are important, but they’re not as important as revenue!

Rasheité Calhoun joins the podcast to discuss the importance of prioritizing revenue over relationships in partnerships. She emphasizes the need to be honest and transparent about the goal of driving revenue and how this approach can lead to more successful partnerships.

She believes that the ultimate goal of partnerships is to drive revenue. 

Rasheité also discusses the grassroots approach to partnerships, where success is built from the ground up by finding wins and leveraging them to create more opportunities.

🎥 Watch Rasheité’s full talk at the Nearbound Summit: https://www.nearboundsummit.com/

📧 Subscribe to the Nearbound Daily email: https://nearbound.com/

**Key Takeaways:**

- Prioritizing revenue in partnerships is essential for success.
- Building relationships is important, but it should not overshadow the goal of driving revenue.
- Being transparent about revenue goals and expectations can lead to more productive partnerships.
- Focusing on quick wins and parading those wins can help build momentum and credibility in partnerships.

**Quotes:**

- "I don't come into the partnership space to make friends. Relationships is not my thing. Revenue is my thing." ******- Rasheité Calhoun
- "Relationships is something that comes along with it. It's a nice to have, it's the cherry on top." - Rasheité Calhoun

**************Chapters:**************

00:05 Introduction and Welcome Back
01:10 Introduction of Guest: Rasheité Calhoun
02:17 Controversial Topic: Revenue Over Relationships
02:33 Rasheité's Perspective on Revenue and Relationships
04:12 The Importance of Revenue in Business
06:07 The Role of Relationships in Partnerships
07:17 The Value of Time in Partnerships
17:45 The Grassroots Aspect of Partnerships
18:17 The Strategy of Grassroots in Partnerships
20:48 The Impact of Grassroots Movements
22:15 The Importance of Groundwork in Sales
22:46 The Power of Sales Enablement
23:33 The Art of Taking Initiative
24:14 The Value of Being Specific and Helpful
25:16 Strategies for Winning Over Skeptics
25:34 The Power of Quick Wins
26:03 Identifying Potential Partners
27:56 The Journey into Partnerships
33:36 The Importance of Being Respected Over Being Liked
39:36 The Power of Conditions in Partnerships
41:27 The Value of Time in Partnerships
42:28 Closing Remarks and Future Prospects