25 years in business, best in your town, certified, bonafide, yada yada. Who cares? Not your customer! One word will make your customers pay attention to you, bring their car in and yes, give you money.

This one word could get you 66% more views on Youtube.

Ready? You need to hear this.

Tom's Shoes gives a pair away with every purchase. This social business model is helping drive very large sales. Can it be adopted for a service business like paintless dent repair?

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