Packaging Unboxd with Evelio Mattos
344 episodes - English - Latest episode: 2 days ago -Packaging Unboxd is a podcast for packaging design enthusiasts who want to stay up-to-date on the latest trends and best practices. Hosted by Evelio Mattos, the Creative Director of Packaging Design, this podcast features insights from global experts on topics such as sustainable packaging, materials, manufacturing, and recycling. Listeners can learn how to create designs that are not only visually appealing but also environmentally responsible. Whether you're a packaging designer, engineer, or interested in making sustainable packaging choices.
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Episodes
38. Circular Solutions for Packaging Design
January 07, 2021 09:23 - 45 minutes - 42.3 MBWhen you hear the term circular packaging design or circular economy, many people confuse it to mean recycling. Even though the recycling logo is a möbius loop, the process is generally linear, not circular. In this episode we talk with Paul Foulkes-Arellano founder of Circuthon, founder of the Sustainable Design Alliance, and an advisor at A Plastic Planet. A Plastic Planet as of this recording just helped Unilever's Dove launch their first refillable deodorant packaging. Also check out P...
37. How to Design Packaging to Overcome Business Challenges
December 21, 2020 14:00 - 29 minutes - 40.7 MBHow does packaging impact transportation, warehousing, inventory, finance, IT, Automation, even systems management? Learn how fill-rate, box size, and distribution can make or break your business. We talk to Joe Fernandez, Senior Packaging Engineer @ Vera Bradley about how his team focuses on the business of packaging before making critical decisions. Check out IDPdirect.com for factory direct packaging manufacturing. Connect with Joe Fernandez on LinkedIn Learn more about Vera Bradley ...
How to Design Packaging to Overcome Business Challenges | Ep. 37
December 21, 2020 14:00 - 29 minutes - 40.7 MBHow does packaging impact transportation, warehousing, inventory, finance, IT, Automation, even systems management? Learn how fill-rate, box size, and distribution can make or break your business. We talk to Joe Fernandez, Senior Packaging Engineer @ Vera Bradley about how his team focuses on the business of packaging before making critical decisions. Check out IDPdirect.com for factory direct packaging manufacturing. Connect with Joe Fernandez on LinkedIn Learn more about Vera Bradley ...
How Packaging Design Can Overcome Business Challenges | Ep 37
December 21, 2020 14:00 - 29 minutes - 40.7 MBHow does packaging impact transportation, warehousing, inventory, finance, IT, Automation, even systems management? Learn how fill-rate, box size, and distribution can make or break your business. We talk to Joe Fernandez, Senior Packaging Engineer @ Vera Bradley about how his team focuses on the business of packaging before making critical decisions. Check out IDPdirect.com for factory direct packaging manufacturing. Connect with Joe Fernandez on LinkedIn Learn more about Vera Bradley Conn...
How to Design Packaging to Overcome Business Challenges | Ep 37
December 21, 2020 14:00 - 29 minutes - 40.7 MBHow does packaging impact transportation, warehousing, inventory, finance, IT, Automation, even systems management? Learn how fill-rate, box size, and distribution can make or break your business. We talk to Joe Fernandez, Senior Packaging Engineer @ Vera Bradley about how his team focuses on the business of packaging before making critical decisions. Check out IDPdirect.com for factory direct packaging manufacturing. Connect with Joe Fernandez on LinkedIn Learn more about Vera Bradley Conn...
Generating Packaging Leads on TikTok | Ep. 36
December 18, 2020 00:50 - 28 minutes - 39.7 MBStruggling to generate leads, not sure where to go, LinkedIn not doing you any favors? Maybe it's time you gave Tiktok a chance. Today we talk to Cory Connors or CoryGated, as he's known on TikTok. We discuss what the platform actually is, how to set up an account, what type of content performs well, and how to build an audience. By focusing on delivering useful information and educational TikTok posts, Cory has been able to generate a consistent stream of leads for his team at Landsberg O...
36. How to Generate Packaging Leads on TikTok
December 18, 2020 00:50 - 28 minutes - 39.7 MBStruggling to generate leads, not sure where to go, LinkedIn not doing you any favors? Maybe it's time you gave Tiktok a chance. Today we talk to Cory Connors or CoryGated, as he's known on TikTok. We discuss what the platform actually is, how to set up an account, what type of content performs well, and how to build an audience. By focusing on delivering useful information and educational TikTok posts, Cory has been able to generate a consistent stream of leads for his team at Landsberg O...
Using TikTok to Sell Packaging w/ @Corygated | Ep 36
December 18, 2020 00:50 - 28 minutes - 39.7 MBStruggling to generate leads, not sure where to go, LinkedIn not doing you any favors? Maybe it's time you gave Tiktok a chance. Today we talk to Cory Connors or CoryGated, as he's known on TikTok. We discuss what the platform actually is, how to set up an account, what type of content performs well, and how to build an audience. By focusing on delivering useful information and educational TikTok posts, Cory has been able to generate a consistent stream of leads for his team at Landsberg Oror...
Making Good Packaging Design Decisions w/ Adam Peek | Ep 35
December 09, 2020 08:53 - 33 minutes - 45.5 MBWe've all heard E. Adam Peek host his packaging podcast The People of Packaging, so intros episode we turn the tables and ask him a few questions. Gain a new perspective on the future of packaging, insight into labels and the world of Fortis Solutions, and how Adam is writing the first children's book about packaging. Adam has based his career and life on making one good decision at a time. Thanks to Diecut Templates for sponsoring today's episode: DiecutTemplates.com/UNBOXD Listen to The Peo...
35. Making Good Decisions w/ People of Packaging Host Adam Peek
December 09, 2020 08:53 - 33 minutes - 45.5 MBWe've all heard E. Adam Peek host his packaging podcast The People of Packaging, so intros episode we turn the tables and ask him a few questions. Gain a new perspective on the future of packaging, insight into labels and the world of Fortis Solutions, and how Adam is writing the first children's book about packaging. Adam has based his career and life on making one good decision at a time. Thanks to Diecut Templates for sponsoring today's episode: DiecutTemplates.com/UNBOXD Listen to The...
Making Good Packaging Design Decisions w/ Adam Peek | Ep. 35
December 09, 2020 08:53 - 33 minutes - 45.5 MBWe've all heard E. Adam Peek host his packaging podcast The People of Packaging, so intros episode we turn the tables and ask him a few questions. Gain a new perspective on the future of packaging, insight into labels and the world of Fortis Solutions, and how Adam is writing the first children's book about packaging. Adam has based his career and life on making one good decision at a time. Thanks to Diecut Templates for sponsoring today's episode: DiecutTemplates.com/UNBOXD Listen to The...
Guide to Sustainable Packaging Suppliers | Ep 34
November 30, 2020 09:53 - 35 minutes - 48.7 MBNot sure where to look for a third party reviewed sustainable packaging supplier? Package Design Unboxd speaks to Guacamole Airplane to find out more about their recently launched Sustainable Packaging Suppliers Guide and what they look for when introducing new suppliers. Guacamole Airplane is a sustainable packaging and structural design agency based in the Bay Area. Ian Montgomery is GA's Creative Director who shares his approach to sustainability, design, and collaboration. Marisa Sanchez...
Guide to Sustainable Packaging Suppliers | Ep. 34
November 30, 2020 09:53 - 35 minutes - 48.7 MBNot sure where to look for a third party reviewed sustainable packaging supplier? Package Design Unboxd speaks to Guacamole Airplane to find out more about their recently launched Sustainable Packaging Suppliers Guide and what they look for when introducing new suppliers. Guacamole Airplane is a sustainable packaging and structural design agency based in the Bay Area. Ian Montgomery is GA's Creative Director who shares his approach to sustainability, design, and collaboration. Marisa Sanch...
34. Sustainable Packaging Suppliers Guide
November 30, 2020 09:53 - 35 minutes - 48.7 MBNot sure where to look for a third party reviewed sustainable packaging supplier? Package Design Unboxd speaks to Guacamole Airplane to find out more about their recently launched Sustainable Packaging Suppliers Guide and what they look for when introducing new suppliers. Guacamole Airplane is a sustainable packaging and structural design agency based in the Bay Area. Ian Montgomery is GA's Creative Director who shares his approach to sustainability, design, and collaboration. Marisa Sanch...
How 2 Recycle Labeling & Packaging Design | Ep 33
November 23, 2020 08:55 - 45 minutes - 62.1 MBKelly Cramer is the Lead @ How2Recycle.com, a team that helps packaging designers, brands, and consumers learn how to recycle packaging and share the responsibility of recycling packaging today. This goes counter to what we as consumers have experienced historically, where consumers have had 100% of the responsibility to understand how to separate and recycle packaging. Today, How2Recycle.com communicates how to separate packaging components for increased recyclability and guides brands and p...
33. Packaging Design & How 2 Recycle
November 23, 2020 08:55 - 45 minutes - 62.1 MBKelly Cramer is the Lead @ How2Recycle.com, a team that helps packaging designers, brands, and consumers learn how to recycle packaging and share the responsibility of recycling packaging today. This goes counter to what we as consumers have experienced historically, where consumers have had 100% of the responsibility to understand how to separate and recycle packaging. Today, How2Recycle.com communicates how to separate packaging components for increased recyclability and guides brands and...
How 2 Recycle Labeling & Packaging Design | Ep. 33
November 23, 2020 08:55 - 45 minutes - 62.1 MBKelly Cramer is the Lead @ How2Recycle.com, a team that helps packaging designers, brands, and consumers learn how to recycle packaging and share the responsibility of recycling packaging today. This goes counter to what we as consumers have experienced historically, where consumers have had 100% of the responsibility to understand how to separate and recycle packaging. Today, How2Recycle.com communicates how to separate packaging components for increased recyclability and guides brands and...
Consumer Tracking & Packaging Design | Ep 32
November 16, 2020 06:00 - 29 minutes - 41 MBDr. Andrew Hurley offers the answer to "Will your packaging design changes deliver a measurable ROI?" His platform Package Insight offers an eye into consumer thoughts, emotions, and how they actually interact with your packaging in a real world environment before you go to market. Do design trends really drive consumer purchasing patterns or are packaging designers allowing their own preferences and biases dictate the results? Thanks to International Direct Packaging for their sponsorship:...
Consumer Tracking & Packaging Design | Ep. 32
November 16, 2020 06:00 - 29 minutes - 41 MBDr. Andrew Hurley offers the answer to "Will your packaging design changes deliver a measurable ROI?" His platform Package Insight offers an eye into consumer thoughts, emotions, and how they actually interact with your packaging in a real world environment before you go to market. Do design trends really drive consumer purchasing patterns or are packaging designers allowing their own preferences and biases dictate the results? Thanks to International Direct Packaging for their sponsorsh...
32. Consumer Tracking & Packaging Design
November 16, 2020 06:00 - 29 minutes - 41 MBDr. Andrew Hurley offers the answer to "Will your packaging design changes deliver a measurable ROI?" His platform Package Insight offers an eye into consumer thoughts, emotions, and how they actually interact with your packaging in a real world environment before you go to market. Do design trends really drive consumer purchasing patterns or are packaging designers allowing their own preferences and biases dictate the results? Thanks to International Direct Packaging for their sponsorsh...
Packaging Design for Purpose, Emotion, and Function with CBX | Ep 31
November 09, 2020 09:17 - 28 minutes - 39.8 MBToday’s Guests are Chris Cook & Audra Nebolini, ACDs at CBX. Here's what we discuss and what you can learn more about: Packaging design strategy, what it's like in a major brand strategy session Setting benchmarks for success How brands can communicate purpose using design cues on shelf We discuss how you can take a brand like Clorox who previously was seen as an under the sink product with skull and crossbones for its ability to kill everything and creating a 180 degree turn in the cons...
31. Packaging Design for Purpose, Emotion, and Function
November 09, 2020 09:17 - 28 minutes - 39.8 MBToday’s Guests are Chris Cook & Audra Nebolini, ACDs at CBX. Here's what we discuss and what you can learn more about: Packaging design strategy, what it's like in a major brand strategy session Setting benchmarks for success How brands can communicate purpose using design cues on shelf We discuss how you can take a brand like Clorox who previously was seen as an under the sink product with skull and crossbones for its ability to kill everything and creating a 180 degree turn in the cons...
Packaging Design for Purpose, Emotion, and Function | Ep. 31
November 09, 2020 09:17 - 28 minutes - 39.8 MBToday’s Guests are Chris Cook & Audra Nebolini, ACDs at CBX. Here's what we discuss and what you can learn more about: Packaging design strategy, what it's like in a major brand strategy session Setting benchmarks for success How brands can communicate purpose using design cues on shelf We discuss how you can take a brand like Clorox who previously was seen as an under the sink product with skull and crossbones for its ability to kill everything and creating a 180 degree turn in the cons...
Packaging Design for Purpose, Emotion, and Function | Ep 31
November 09, 2020 09:17 - 28 minutes - 39.8 MBToday’s Guests are Chris Cook & Audra Nebolini, ACDs at CBX. Here's what we discuss and what you can learn more about: Packaging design strategy, what it's like in a major brand strategy session Setting benchmarks for success How brands can communicate purpose using design cues on shelf We discuss how you can take a brand like Clorox who previously was seen as an under the sink product with skull and crossbones for its ability to kill everything and creating a 180 degree turn in the cons...
30. The Future of Online Packaging Design Education
November 05, 2020 20:12 - 21 minutes - 29.9 MBWhat do professional designers do when they want to learn something new? They can’t always run off to the fanciest packaging design schools. They look for what fits into their busy lives. Online design education, from YouTube to skill share we search for anything to fill those gaps. But what do you do when it’s something as technical as packaging science? You seek out PackagingSchool.com, an online packaging science educational platform that is licensed through Clemson University. Today’s...
The Future of Online Packaging Design Education | Ep. 30
November 05, 2020 20:12 - 21 minutes - 29.9 MBWhat do professional designers do when they want to learn something new? They can’t always run off to the fanciest packaging design schools. They look for what fits into their busy lives. Online design education, from YouTube to skill share we search for anything to fill those gaps. But what do you do when it’s something as technical as packaging science? You seek out PackagingSchool.com, an online packaging science educational platform that is licensed through Clemson University. Today’s...
The Future of Online Packaging Design Education | Ep 30
November 05, 2020 20:12 - 21 minutes - 29.9 MBWhat do professional designers do when they want to learn something new? They can’t always run off to the fanciest packaging design schools. They look for what fits into their busy lives. Online design education, from YouTube to skill share we search for anything to fill those gaps. But what do you do when it’s something as technical as packaging science? You seek out PackagingSchool.com, an online packaging science educational platform that is licensed through Clemson University. Today’s gue...
How To Design Packaging for a Smashbrand
November 02, 2020 08:23 - 42 minutes - 58.7 MBMichael Keplinger joins us to discuss the packaging design and brand building strategies it takes to launch a Smashbrand. We'll talk about testing, substrates, print processes, and how to view packaging as a start-up or an established brand. Michael has also launched several of his pwn products bringing that experience to the table when we talk about start-up packaging design and the research you should do before anyone launches a product. Connect with: Michael Keplinger on LinkedIn S...
29. How To Design Packaging for a Smashbrand
November 02, 2020 08:23 - 42 minutes - 58.7 MBMichael Keplinger joins us to discuss the packaging design and brand building strategies it takes to launch a Smashbrand. We'll talk about testing, substrates, print processes, and how to view packaging as a start-up or an established brand. Michael has also launched several of his pwn products bringing that experience to the table when we talk about start-up packaging design and the research you should do before anyone launches a product. Connect with: Michael Keplinger on LinkedIn S...
How to Design Packaging for a Smashbrand | Ep. 29
November 02, 2020 08:23 - 42 minutes - 58.7 MBMichael Keplinger joins us to discuss the packaging design and brand building strategies it takes to launch a Smashbrand. We'll talk about testing, substrates, print processes, and how to view packaging as a start-up or an established brand. Michael has also launched several of his pwn products bringing that experience to the table when we talk about start-up packaging design and the research you should do before anyone launches a product. Connect with: Michael Keplinger on LinkedIn S...
How to Design Packaging for a Smashbrand | Ep 29
November 02, 2020 08:23 - 42 minutes - 58.7 MBMichael Keplinger joins us to discuss the packaging design and brand building strategies it takes to launch a Smashbrand. We'll talk about testing, substrates, print processes, and how to view packaging as a start-up or an established brand. Michael has also launched several of his pwn products bringing that experience to the table when we talk about start-up packaging design and the research you should do before anyone launches a product. Connect with: Michael Keplinger on LinkedIn S...
Packaging Design Education in Finland's Aalto University | Ep 28
October 26, 2020 09:45 - 30 minutes - 42.4 MBMarkus Joutsela is a Visual Communications lecturer at Finland's famous Aalto University. Markus also founded the Pack-Age program which takes students from every discipline and combines them to create packaging innovation machines that work with some of the world's biggest brands. Markus and Evelio discuss the types of projects the students collaborate on and how they interact with the brands they work with. We also discuss why there is so much innovation coming from the Nordic region of th...
28. Packaging Design Education in Finland's Aalto University - with Markus Joutsela
October 26, 2020 09:45 - 30 minutes - 42.4 MBMarkus Joutsela is a Visual Communications lecturer at Finland's famous Aalto University. Markus also founded the Pack-Age program which takes students from every discipline and combines them to create packaging innovation machines that work with some of the world's biggest brands. Markus and Evelio discuss the types of projects the students collaborate on and how they interact with the brands they work with. We also discuss why there is so much innovation coming from the Nordic region of ...
Packaging Design Education in Finland's Aalto University | Ep. 28
October 26, 2020 09:45 - 30 minutes - 42.4 MBMarkus Joutsela is a Visual Communications lecturer at Finland's famous Aalto University. Markus also founded the Pack-Age program which takes students from every discipline and combines them to create packaging innovation machines that work with some of the world's biggest brands. Markus and Evelio discuss the types of projects the students collaborate on and how they interact with the brands they work with. We also discuss why there is so much innovation coming from the Nordic region of th...
Print Production for Packaging Design | Ep 27
October 12, 2020 09:22 - 37 minutes - 34.4 MBWith over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to print and how to successfully translate package design for printing. We discuss the production process, questions every designer should ask, and how to short cut experience by learning production as part of your design education. Lisa's Print Production class at https://mastermin...
27. Design To Print : How to Translate Packaging Design for Printing
October 12, 2020 09:22 - 37 minutes - 34.4 MBWith over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to print and how to successfully translate package design for printing. We discuss the production process, questions every designer should ask, and how to short cut experience by learning production as part of your design education. Lisa's Print Production class at https://mastermin...
Print Production for Packaging Design with COTY's Lisa Russac McDonough | Ep 27
October 12, 2020 09:22 - 37 minutes - 34.4 MBWith over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to print and how to successfully translate package design for printing. We discuss the production process, questions every designer should ask, and how to short cut experience by learning production as part of your design education. Lisa's Print Production class at https://mastermin...
Print Production for Packaging Design | Ep. 27
October 12, 2020 09:22 - 37 minutes - 34.4 MBWith over 35 years of experience in design and print, we only scratch the surface of Lisa’s experience. But lucky for all of us, Lisa has also launched a print production class online to teach you how to design to print and how to successfully translate package design for printing. We discuss the production process, questions every designer should ask, and how to short cut experience by learning production as part of your design education. Lisa's Print Production class at https://mastermin...
Rebranding Cannabis Packaging with Wick & Mortar's Jared Mirsky | Ep 26
September 02, 2020 08:35 - 28 minutes - 38.9 MBIn episode 26, we discuss everything you need to know in order to begin designing cannabis packaging. Our guest Jared Mirsky is one of the most well-known cannabis brand agents in the game today. He's shared his story about growing cannabis brands with his team all over the world and has worked with some of the most notable names in the game. Whether you're a seasoned packaging designer or just cutting your first box, cannabis if a whole new ballgame. You need to understand the industry and...
Rebranding Cannabis Packaging | Ep. 26
September 02, 2020 08:35 - 28 minutes - 38.9 MBIn episode 26, we discuss everything you need to know in order to begin designing cannabis packaging. Our guest Jared Mirsky is one of the most well-known cannabis brand agents in the game today. He's shared his story about growing cannabis brands with his team all over the world and has worked with some of the most notable names in the game. Whether you're a seasoned packaging designer or just cutting your first box, cannabis if a whole new ballgame. You need to understand the industry and...
Rebranding Cannabis Packaging | Ep 26
September 02, 2020 08:35 - 28 minutes - 38.9 MBIn episode 26, we discuss everything you need to know in order to begin designing cannabis packaging. Our guest Jared Mirsky is one of the most well-known cannabis brand agents in the game today. He's shared his story about growing cannabis brands with his team all over the world and has worked with some of the most notable names in the game. Whether you're a seasoned packaging designer or just cutting your first box, cannabis if a whole new ballgame. You need to understand the industry and...
26. Rebranding Cannabis Packaging : Everything You Need to Know
September 02, 2020 08:35 - 28 minutes - 38.9 MBIn episode 26, we discuss everything you need to know in order to begin designing cannabis packaging. Our guest Jared Mirsky is one of the most well-known cannabis brand agents in the game today. He's shared his story about growing cannabis brands with his team all over the world and has worked with some of the most notable names in the game. Whether you're a seasoned packaging designer or just cutting your first box, cannabis if a whole new ballgame. You need to understand the industry ...
25. What are Packaging Guidelines For?
August 24, 2020 06:28 - 49 minutes - 67.9 MBWe speak with Logan Steinfeld, Staples' Manager of Product Design who oversees product development and packaging design to understand not only what packaging guidelines are for, but what they entail. Logan's team recently launched a 300+ page set of packaging guidelines for Coastwide, a facilities solutions company under the Staples umbrella of brands. Learn what's included in these 300 pages, why they are so important and why a brand would invest this much time and effort into such an i...
Why You Need Packaging Guidelines | Ep. 25
August 24, 2020 06:28 - 49 minutes - 67.9 MBWe speak with Logan Steinfeld, Staples' Manager of Product Design who oversees product development and packaging design to understand not only what packaging guidelines are for, but what they entail. Logan's team recently launched a 300+ page set of packaging guidelines for Coastwide, a facilities solutions company under the Staples umbrella of brands. Learn what's included in these 300 pages, why they are so important and why a brand would invest this much time and effort into such an in-d...
How to Create Packaging Guidelines That Grow Brands | Ep 25
August 24, 2020 06:28 - 49 minutes - 67.9 MBWe speak with Logan Steinfeld, Staples' Manager of Product Design who oversees product development and packaging design to understand not only what packaging guidelines are for, but what they entail. Logan's team recently launched a 300+ page set of packaging guidelines for Coastwide, a facilities solutions company under the Staples umbrella of brands. Learn what's included in these 300 pages, why they are so important and why a brand would invest this much time and effort into such an in-d...
Why You Need Packaging Guidelines | Ep 25
August 24, 2020 06:28 - 49 minutes - 67.9 MBWe speak with Logan Steinfeld, Staples' Manager of Product Design who oversees product development and packaging design to understand not only what packaging guidelines are for, but what they entail. Logan's team recently launched a 300+ page set of packaging guidelines for Coastwide, a facilities solutions company under the Staples umbrella of brands. Learn what's included in these 300 pages, why they are so important and why a brand would invest this much time and effort into such an in-d...
Why You Need to Design Packaging Guidelines For a Successful Launch | Ep 25
August 24, 2020 06:28 - 49 minutes - 67.9 MBWe speak with Logan Steinfeld, Staples' Manager of Product Design who oversees product development and packaging design to understand not only what packaging guidelines are for, but what they entail. Logan's team recently launched a 300+ page set of packaging guidelines for Coastwide, a facilities solutions company under the Staples umbrella of brands. Learn what's included in these 300 pages, why they are so important and why a brand would invest this much time and effort into such an in-d...
5 Unconventional Questions to Ask Before Every Package Design | Ep. 24
August 13, 2020 17:27 - 4 minutes - 6.17 MB1) What is the product and how many skus will there be to start? For example if the product is a pair of sun glasses and it comes in 10 colors, those are 10 SKUs you will be designing packaging for. 2) How Much? What will the product retail for? The retail price is an indicator to how much the brand may invest in the packaging. It also allows you to analyze the appropriate competitive landscape. Having a baseline for retail pricing can help to begin determining materials, processes, and pro...
24. 5 Unconventional Questions to Ask Before Every Package Design
August 13, 2020 17:27 - 4 minutes - 6.17 MB1) What is the product and how many skus will there be to start? For example if the product is a pair of sun glasses and it comes in 10 colors, those are 10 SKUs you will be designing packaging for. 2) How Much? What will the product retail for? The retail price is an indicator to how much the brand may invest in the packaging. It also allows you to analyze the appropriate competitive landscape. Having a baseline for retail pricing can help to begin determining materials, processes, and ...
5 Unconventional Questions to Ask Before Designing Packaging | Ep 24
August 13, 2020 17:27 - 4 minutes - 6.17 MB1) What is the product and how many skus will there be to start? For example if the product is a pair of sun glasses and it comes in 10 colors, those are 10 SKUs you will be designing packaging for. 2) How Much? What will the product retail for? The retail price is an indicator to how much the brand may invest in the packaging. It also allows you to analyze the appropriate competitive landscape. Having a baseline for retail pricing can help to begin determining materials, processes, and pro...