Packaging Unboxd with Evelio Mattos
344 episodes - English - Latest episode: 3 days ago -Packaging Unboxd is a podcast for packaging design enthusiasts who want to stay up-to-date on the latest trends and best practices. Hosted by Evelio Mattos, the Creative Director of Packaging Design, this podcast features insights from global experts on topics such as sustainable packaging, materials, manufacturing, and recycling. Listeners can learn how to create designs that are not only visually appealing but also environmentally responsible. Whether you're a packaging designer, engineer, or interested in making sustainable packaging choices.
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Episodes
How Designers Are Using MidJourney To Build Their Businesses with Sherry Horowitz the Ai Conjurer | Ep 125
February 22, 2023 14:57 - 45 minutes - 41.6 MBThe Packaging Unbox Podcast recently had the pleasure of speaking with Sherry Horowitz about Mid Journey artificial intelligence. They discussed the different types of prompts that she uses, how to get started with a prompt, and making a living with Mid Journey as her copilot. They also touched upon the ethics of artificial intelligence, as well as how to work with agencies, designers, and implementing it into a functioning workflow. Sherry also shared her insight on how to make the most of ...
Designers: Why You NEED To Hire A Lawyer Today | Copyright Protection | Contract Review | Ai Legal Battles with Jon Tobin | Ep 124
February 07, 2023 16:55 - 48 minutes - 44.2 MBAs a designer, you're probably wondering why you need to hire a lawyer. In this video, Jon Tobin from Counsel for Creators breaks it down for you. He covers everything from copyright protection to contract negotiation, and why it's so important for designers to have a lawyer on their side. If you're looking to protect your business and yourself, make sure to watch this video! You won't believe their subscription model for legal! I didn't. Learn more about Jon Tobin on Linkedin Check o...
Legal Solutions For Creative Professionals: Get Expert Branding And Document Support For Just $95/Month with Jon Tobin | Ep 124
February 07, 2023 16:55 - 48 minutes - 44.2 MBJohn is the founder of Counsel for Creators, a company that provides creative professionals with legal advice and protection. He believes that every company should have a lawyer, especially if they are working with contracts or NDAs. John is a creative himself and his team consists of all creatives, and they offer a subscription-based model which is new to the legal field. In this episode, John discusses the importance of having a lawyer, how artificial intelligence is impacting the design i...
How Do You Design Packaging For Blue Origin's New Glenn Rocket?
February 01, 2023 13:00 - 54 minutes - 49.9 MBBrian Davis, Packaging Materials and Process Engineer with Blue Origin shares what it takes to create packaging for Blue Origin. Rocket packaging isn't cardboard boxes and inserts, it's engineering and supply chain with a lot of experience. Brian studied at Michigan State University's School of Packaging and has developed packaging for the New Glenn, New Shepard, Moon Landers, and many other components that travel into space. Connect with Brian Davis: LinkedIn: https://www.linkedin.c...
What to Expect at Paris Packaging Week with Easyfairs and Pentawards 2023 | Ep 124
January 24, 2023 09:06 - 38 minutes - 53.3 MBWhy should you travel to Pairs Packaging Week? Because Easyfairs puts on the largest high tech packaging show anywhere in the world. From manufacturers of packaging to some of the greatest brands delivering packaging innovations on a global scale. Chanel, Louis Vuitton, Guerlain, you name it they are here and searching for the latest in sustainability, consumer experience, and scalable innovations. Join me in discovering the future of packaging at Paris Packaging Week. Interested in visiti...
Sustainable Cosmetics Packaging Ideas, Future of Reusable Packaging with Eva Lagarde of Resources.co | Ep 123
January 12, 2023 22:39 - 46 minutes - 42.6 MBIf you're in cosmetics packaging you know this is the conversation you're having right now. Should we be using recyclable? Is chemical recycling a real thing? How do we choose between aluminum and bamboo pulp pans? Isn't our product too small to even recycle? Will our customers adopt reusable cosmetics packaging? If you've even thought of one of these questions, listen to this episode. We get into all of these topics with cosmetics packaging sustainability expert Eva Lagarde. Connect ...
Designing with AI: An Interview with Kevin Russell of Dark Forces Design on the Future of Packaging Design with Midjourney | Ep 122
January 04, 2023 14:14 - 36 minutes - 33.4 MBPackaging Unboxd special guest, Kevin Russell, Creative Director at Dark Forces Design talks about Artificial Intelligence in the creative process. In today's episode, we'll be discussing Midjourney, a new AI tool for packaging design. Kevin will be sharing his thoughts on how to use Midjourney, the opportunities it creates for designers, and the legalities of using AI in the design process. We'll also be exploring how the future of design is evolving at breakneck speeds and how Midjourney...
Real-World Applications of Ai in Professional Creative Design Today with Teri Campbell | Ep 121
December 28, 2022 18:19 - 38 minutes - 35.5 MBYou've already heard about Ai and its power to generate designs in seconds, but is there anyone actually using these designs in the real world? Yes! Food and Packaging Photographer, Teri Campbell explains how he's using Ai to generate environments and details for his shots. He also shares how MidJourney has re-invigorated his love and passion for being creative. The efficiencies that Midjourney delivers allow you to iterate faster, pivot in real-time, and discover never before seen oppor...
Is Packaging Design with Midjourney Bullsh*t? Nick Longo of the DGDC podcast | Ep 120
December 22, 2022 20:13 - 49 minutes - 45.5 MBNick Longo of the DGDC, Deeply Graphic Design Cast podcast and Evelio discuss Artificial Intelligence and its impact on the packaging design industry. They explore how AI can be used to supplement designer's craft rather than replace them, and discover that Midjourney and OpenAI are essential tools for designers looking to stay ahead of the curve. These platforms offer users the ability to create moodboards faster, share AI concepts with clients, and back into manufacturable ideas. If y...
From Cannabis Brand Designer to Cannabis Brand Owner Lilli Keinaenen | Ep 119
December 15, 2022 13:41 - 37 minutes - 34 MBHave you ever wanted to own a brand you've designed for? Or at least have a partial ownership in its success? Lilli Keinaenen explains how designing packaging for a cannabis brand led to having an equity stake in Green Bee Botanicals. We discuss creative billing, imposter syndrome, the complexities of cannabis packaging, and a smelly fish challenge on TikTok. Learn more about Change Maker Creative here. Connect with Lilli on LinkedIn Haven't connected with Evelio on LinkedIn yet? Follow ...
How Brands Design Packaging That Sells with Designalytics, Steve Lamoureux | Ep 118
December 08, 2022 12:33 - 48 minutes - 44.2 MBDo you want to increase sales with your packaging design? Steve Lamoureux shares how the data analyzed by Designalytics can refine a brief and drive sales based on consumer feedback during the design process. Don't assume you know what consumers want before you design, find out why they buy, where they buy, and what's important to them. You can use this information to create packaging that resonates with consumers and drives sales. With Designalytics, you can create packaging that sells. ...
PACDORA the Figma of Packaging Design | Ep 117
December 01, 2022 13:00 - 20 minutes - 18.5 MBYou don't have time to learn CAD or some other 3D program, right? Well now you can just log in and create dielines and renders from anywhere with PACDORA.com In this episode I speak to Yu Wang about Pacdora and how they solve the first obstacle in packaging design - making packaging dielines. If you're like most of us, we design packaging graphics and use illustrator to create dielines. Ye, there are packaging engineers and specialists that jump right into CAD and create efficient dieline...
Become a Kick-Ass Creative Director | Ep 116
November 24, 2022 05:54 - 48 minutes - 44.1 MBToday we’re talking to Creative Director Jaime Cabrera, his book What’s the Big Idea - An Indispensable Guide to Becoming a Kick-ass Creative Director - Available now on Amazon. You can check out the link in the show notes. So what does it take to be a creative director, how do you get there, and how to manage up to your creative director as a junior designer. Jaime’s book is meant to be for anyone aspiring to be a Creative Director or maybe in your first year as one. The truth is that if...
How Design Agencies Get Clients w/ Dennis Whalen | Ep 115
November 17, 2022 00:53 - 39 minutes - 36.2 MBIf you've ever said I'm a designer, not a salesperson, you're probably not wrong, but you're for sure not right. Graphic designers, packaging designers, really any type of designer is a sales person. What you're creating has to sell an idea, a product, a service, something. But before you get the chance to sell to the end user, you have to sell your concept to your internal team and then to your external client. Dennis Whalen, creative sales rockstar that he is lays out what you need to kn...
Do All Products Deserve a Crafted Unboxing? | Ep 114
November 09, 2022 14:21 - 22 minutes - 20.5 MBColienne Regout of The Unboxing Your Packaging Podcast interviewed Evelio Mattos about his podcast, design purpose, and what sustainable packaging needs to work. This is an abbreviated episode, if you'd like to listen to the full episode with Colienne, you can listen here. Watch the episode on Youtube Follow Evelio on LinkedIn And catch the Friday Packaging Class on LinkedIn Live or watch it on your own time on Youtube. --- Send in a voice message: https://podcasters.spotify.com/pod...
Unboxing Sunday's Finest Gold Fashioned Ready to Drink Cocktail | Ep 113
November 02, 2022 12:15 - 39 minutes - 35.8 MBPackaging Unboxd and The People of Packaging team up to unbox the $150 bottle of Gold Fashioned from Sunday's finest along with Co-founder Robert Haynes and Damiane Nickles. Color, materials, production processes, as well as why each design decision was made is explained in this episode as we enjoy ourselves a few Gold Fashions. Learn how delayed gratification designed into packaging can increase consumer anticipation and drive brand affinity. Or how panels in packaging can be used to tel...
Why Are Design Agencies Choosing B Corp Certification | Ep 112
October 26, 2022 12:05 - 17 minutes - 24.7 MBWhat is B Corp Certification? Should design agencies get B Corp certification? And what are the benefits, or why should you get B Corp certified? Here Design, shares all of these answers and helps us understand why you should consider B Corp certification for your future. Episode Links: B Corp Certification Here Design - - - --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message
Packaging Glenfiddich Time : Reimagined, with Here Design | Ep 111
October 19, 2022 22:04 - 39 minutes - 54.4 MBIn Time Re:Imagined, three incredibly rare whiskies, the Glenfiddich 50, 40, and 30 Year Old single malts are uniquely presented as bespoke art, conceptually designed and created by Here Design. Each expression links back to an individual liquid story and technical truth by representing different types of time; Simultaneous, Cumulative and Suspended. A $50,000 product doesn't have to compete on shelf with other luxury goods, you know if you can afford it and you want it, you're going to get i...
How to Package a $50,000 Luxury Product with Here Design | Ep 111
October 19, 2022 22:04 - 39 minutes - 54.4 MBA $50,000 product doesn't have to compete on shelf with other luxury goods, you know if you can afford it and you want it, you're going to get it. So what does luxury packaging actually deliver? A dream. Here Design explains how their team looked beyond the product to the promise of the brand and the one true luxury, time. Time was the brief and concept being made physical without gimmicks or gold plating. Here Design focused on the layers of stories told over time, the weather patterns th...
Advanced Sustainable Packaging Design - Lancome La Vie Est Belle Packaging | Ep 110
October 13, 2022 05:05 - 31 minutes - 28.7 MBThis mind blowing mono-material packaging design makes you question what you thought you knew about molded fiber and product packaging manufacturing. The team at Colourform (yes, with a U), are questioning why everything is overpackaged and how to reduce materials and packaging components to deliver fresh take on branding and what it means to package something. Their award winning brand building molded fiber designs challenge everything from how to package a bottle and cosmetics, to fragra...
Dirty Dough Reveals How Packaging Got Them Sued & Doubled Their Business | Ep 109
October 06, 2022 00:50 - 25 minutes - 23.6 MBEvelio talks to Dirty Dough founder Bennett Maxwell about how their cookie box got them sued by Crumbl cookies and they turned it into content that more than doubled their franchises from 90 to over 200 in 2 months. Plus learn how finding the right coating allowed them to reduce their packaging spend and increase user experience for non-customers! Did you know that Uber Eats make up 25% of most take-out orders and are considered non-customers? Links: * Dirty Dough Cookies * Bennett Maxw...
The Benefits of a Packaging Redesign, Why Olive Natural Skincare Redesigned Their Packaging | Ep. 108
September 28, 2022 12:45 - 27 minutes - 25.4 MBOlive Natural Skincare launched a complete packaging redesign, but why? What's the reason for redesigning packaging that's worked for over 10 years? Hear how Mike Green and his team made the decision to redesign their brand's packaging, who this New Zealand based skincare company chose for the redesign, and what happens after you get your new packaging. From this episode you'll get: Questions to ask yourself before a packaging redesign Strategy to communicate your upcoming packaging red...
Is Sustainable Packaging A Scam? What Materials To Avoid | Ep 107
September 21, 2022 12:50 - 31 minutes - 42.7 MBWe produce trillions of packaging units every year Every brand is talking about sustainability And we Spend months designing this packaging But are we being scammed by sustainability? Carbon Offsetting, Hemp Paper, Aluminum, Recycling, Stand-up Pouches, are these sustainable packaging scams? Should you be designing differently? Listen to this honest conversation about each of these topics with sustainability expert Paul Foulkes Arellanos and learn what is and isn't a scam, and what yo...
Why Sustainability Is A Scam and What To Avoid | Ep 107
September 21, 2022 12:50 - 31 minutes - 42.7 MBWe produce trillions of packaging units every year Every brand is talking about sustainability And we Spend months designing this packaging But are we being scammed by sustainability? Carbon Offsetting, Hemp Paper, Aluminum, Recycling, Stand-up Pouches, are these sustainable packaging scams? Should you be designing differently? Listen to this honest conversation about each of these topics with sustainability expert Paul Foulkes Arellanos and learn what is and isn't a scam, and what yo...
Everything You Need to Know About Candy Packaging EAT ROTTEN | Ep 106
September 07, 2022 15:10 - 23 minutes - 21.2 MBIntroducing mew products to the market today require attractive packaging that is sustainable. EAT ROTTEN, the new healthy alternative to those sugar-filled gummy worms from the 90's is doing just that. Launching with compostable sachets and a healthier sugar alternative this grotesquely beautiful pack flies in the face of the current minimalist design trend in candy. Here's what you'll get in this episode: Hard lessons learned: How packaging can delay your product launch. We didn't consi...
3 Strategies for Sustainable Start Up Packaging | EP 105
August 31, 2022 07:34 - 28 minutes - 39.5 MBJonathan Assaraf, Packaging Designer and Co-founder of DIPalready.com shares how his brand is redefining what sustainable packaging means. Jonathan explains what materials they chose, what packaging they buy stock and what packaging they buy custom. We also talk about the timeline to get packaging and production issues to look out for. John shows that you don't have to customize every piece of packaging when your consumer's focus is sustainability and high design. Rate Review the P...
3 Strategies for Sustainable Start Up Packaging
August 31, 2022 07:34 - 28 minutes - 39.5 MBJohnathan Assaraf, Packaging Designer and Co-founder of DIPalready.com shares how his brand is redefining what sustainable packaging means. Johnathan explains what materials they chose, what packaging they buy stock and what packaging they buy custom. We also talk about the timeline to get packaging and production issues to look out for. John shows that you don't have to customize every piece of packaging when your consumer's focus is sustainability and high design. Rate Review the...
Designing the Adidas x Mr. Bailey Shoe Box - How To Be Consistently Innovative w/ Black Ink Projects | Ep 104
August 22, 2022 12:00 - 52 minutes - 47.8 MBBlack Ink Projects Co-founders Matt and Hayden answer how they are consistently innovative and pushing the bounds of packaging design. After designing the latest shoebox for the Adidas x Mr. Bailey release. Their Mycelium box and amniotic sac-like shoe bag has been featured everywhere from Hypebeast to Trendhunter as a groundbreaking shoe box. So how do they manage to stay so far ahead of trends and pushing manufacturing beyond the norms? Haden and Matt give a masterclass in never settlin...
Where Are the Female Executive Creative Directors? | Ep 103
August 17, 2022 18:30 - 21 minutes - 19.6 MBLearn what an Executive Creative Director does at a design agency, what they're responsible for, and how lifelong learning is critical to the position. We talk with Chloe Templeman of BigFish London and previously DesignBridge about what it's like to be a female executive. From being a mentor to a mentee and helping to make female execs visible Chloe shares her experiences as a female creative executive. Connect with Chloe Templeman Learn more about Big Fish Learn about Pentawards -...
Why We Need More Female Executive Creative Directors | Ep 103
August 17, 2022 18:30 - 21 minutes - 19.6 MBLearn what an Executive Creative Director does at a design agency, what they're responsible for, and how lifelong learning is critical to the position. We talk with Chloe Templeman of BigFish London and previously DesignBridge about what it's like to be a female executive. From being a mentor to a mentee and helping to make female execs visible Chloe shares her experiences as a female creative executive. Connect with Chloe Templeman Learn more about Big Fish Learn about Pentawards -...
How creative strategy works for packaging | Ep 102
August 10, 2022 06:45 - 28 minutes - 39.7 MBChloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design. In this episode you are going to get 3 big things: 1) What happens during a strategy workshop that shapes the brief 2) What information you need to gather before it hits design 3) How to get your logic straight before you bring the magic Plus, get the 5 questions you need to ask in every strategic workshop, the why's, the how...
What is Creative Strategy & Why is it Important? | Ep 102
August 10, 2022 06:45 - 28 minutes - 39.7 MBChloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design. In this episode you are going to get 3 big things: 1) What happens during a strategy workshop that shapes the brief 2) What information you need to gather before it hits design 3) How to get your logic straight before you bring the magic Plus, get the 5 questions you need to ask in every strategic workshop, the why's, the how...
The Power of Strategic Packaging Design with Chloe Templeman | Ep 102
August 10, 2022 06:45 - 28 minutes - 39.7 MBChloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design. In this episode you are going to get 3 big things: 1) What happens during a strategy workshop that shapes the brief 2) What information you need to gather before it hits design 3) How to get your logic straight before you bring the magic Plus, get the 5 questions you need to ask in every strategic workshop, the why's, the how...
How Secret Shopping Makes You a Better Packaging Designer | Ep 101
August 04, 2022 22:35 - 9 minutes - 12.4 MBWatching people interact with your packaging on shelf or secret shopping is the fastest way to prioritize design. Experiencing the Consumer Journey Before Designing Anything is critical to your packaging design process. Yes it's fun to design and solve problems, but going through the journey yourself then watching others go through it will unlock the hurdles keeping your design from being effective. What's effective? Well, selling your product and being sustainable. In this episode I give...
The Secret to Better Packaging Design, Shhh... | Ep 101
August 04, 2022 22:35 - 9 minutes - 12.4 MBWatching people interact with your packaging on shelf or secret shopping is the fastest way to prioritize design. Experiencing the Consumer Journey Before Designing Anything is critical to your packaging design process. Yes it's fun to design and solve problems, but going through the journey yourself then watching others go through it will unlock the hurdles keeping your design from being effective. What's effective? Well, selling your product and being sustainable. In this episode I give...
Top Packaging Design Trends for 2023 | Ep 100
July 28, 2022 23:38 - 11 minutes - 16.4 MBWhat are the packaging design trends for 2023? Beyond sustainability we're looking at what is trending from across the planet. You'll be sure to spot these trends coming before the end of the year. So if you're a graphic designer, start-up, or packaging designer looking for inspiration listen up, you're getting insider trends! --- Pick up a death metal PDU hoodie 🤘🏽here Connect with Evelio on LinkedIn --- *Are you a fan of PDU and want to connect and learn from Evelio’s smiling face? C...
How To Go From Graphics to Packaging Designer | Ep. 99
July 20, 2022 19:45 - 11 minutes - 15.4 MBIn this episode I explain my transition from graphic designer to packaging designer and the steps I went through to launch my career in a new-to-me industry. In this episode you'll get a few key insights: 1) How to stand out and get noticed by potential clients or employers 2) Your responsibility to the consumer as a packaging designer 3) How niching down in your industry can help position you as an expert And a ton more. --- Pick up a death metal PDU hoodie 🤘🏽here Connect with Evel...
How To Go From Graphic Design to Packaging Designer | Ep. 99
July 20, 2022 19:45 - 11 minutes - 15.4 MBIn this episode I explain my transition from graphic designer to packaging designer and the steps I went through to launch my career in a new-to-me industry. In this episode you'll get a few key insights: 1) How to stand out and get noticed by potential clients or employers 2) Your responsibility to the consumer as a packaging designer 3) How niching down in your industry can help position you as an expert And a ton more. --- Pick up a death metal PDU hoodie 🤘🏽here Connect with Evel...
Packaging Files - RGB vs CMYK | Ep 98
July 15, 2022 15:42 - 5 minutes - 5.23 MBIn response to some overwhelming feedback on social media let's discuss RGB vs CMYK in the print world and is it time to learn a new trick? In this episode recorded while driving to a press check (sorry of the background noise) we talk about RGB benefits, CMYK is it the old way of doing things, what does Adobe say, and how to incorporate RGB into your process. If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal...
How to Choose Materials For Sustainable Packaging Design | Ep 97
July 12, 2022 16:46 - 8 minutes - 7.65 MBEver wonder how packaging professionals select materials, how they help brands become more sustainable, or how geography can impact the materials you choose? In this episode Evelio shares the first step before you select materials for your next packaging design whether you're a professional or student, this quick episode lays out the basic questions to start. If you still feel you want to understand this further or completely disagree, send me a note and we'll discuss it further on future e...
How To Choose Sustainable Packaging Materials | Ep 97
July 12, 2022 16:46 - 8 minutes - 7.65 MBEver wonder how packaging professionals select materials, how they help brands become more sustainable, or how geography can impact the materials you choose? In this episode Evelio shares the first step before you select materials for your next packaging design whether you're a professional or student, this quick episode lays out the basic questions to start. If you still feel you want to understand this further or completely disagree, send me a note and we'll discuss it further on future e...
How Packaging Sounds Is As Important As It Looks | Ep 96
June 22, 2022 10:25 - 29 minutes - 40.1 MBWhen you design packaging you think about looks, feel, product protection, and maybe you think about competing on shelf. But have you ever thought about how your packaging sounds? The way your packaging sounds can turn off consumers, make your product feel cheap, or it can increase the perceived value of your product. In partnership with Pentawards we listen to the different types of materials in packaging and the sounds they make, how they are us feel, and how to choose the right materia...
How Packaging Sounds & What You're Not Considering | Ep 96
June 22, 2022 10:25 - 29 minutes - 40.1 MBWhen you design packaging you think about looks, feel, product protection, and maybe you think about competing on shelf. But have you ever thought about how your packaging sounds? The way your packaging sounds can turn off consumers, make your product feel cheap, or it can increase the perceived value of your product. In partnership with Pentawards we listen to the different types of materials in packaging and the sounds they make, how they are us feel, and how to choose the right materia...
Packaging Design, Engineering, and Freelance with Matt Hanzly | Ep 95
June 20, 2022 07:55 - 30 minutes - 41.7 MBMatt Hanzly 3D artist, packaging designer, and engineer shares what he's learned working with consumer electronics packaging in visual, structural, and CAD development. He shares his process of sketching, the tools he uses to render, and a few ways to structure your freelance packaging design fees. Connect with Matt here If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death metal PDU hoodie 🤘🏽here Connect with Evelio ...
Designing Type for Packaging with Scott Biersack | Ep 94
May 26, 2022 17:40 - 35 minutes - 49.1 MBHave you ever hired a type designer to design type for your packaging? Sometimes it feels like that's something saved for the big brands or major agencies, but it's not. Type Designer Scott Biersack and Evelio discuss the finer points of type and Scott shares how even the big agencies buy font sets to use for packaging without hiring someone for custom typography. Learn how to pair type, talk about type, and even ways to challenge on shelf competitors with type. If you want to support the...
Type Design Can Make or Break Your Packaging | Ep 94
May 26, 2022 17:40 - 35 minutes - 49.1 MBHave you ever hired a type designer to design type for your packaging? Sometimes it feels like that's something saved for the big brands or major agencies, but it's not. Type Designer Scott Biersack and Evelio discuss the finer points of type and Scott shares how even the big agencies buy font sets to use for packaging without hiring someone for custom typography. Learn how to pair type, talk about type, and even ways to challenge on shelf competitors with type. If you want to support the...
How Important is Type Design In Packaging? | Ep 94
May 26, 2022 17:40 - 35 minutes - 49.1 MBHave you ever hired a type designer to design type for your packaging? Sometimes it feels like that's something saved for the big brands or major agencies, but it's not. Type Designer Scott Biersack and Evelio discuss the finer points of type and Scott shares how even the big agencies buy font sets to use for packaging without hiring someone for custom typography. Learn how to pair type, talk about type, and even ways to challenge on shelf competitors with type. If you want to support the...
Waste 360 Waste Expo Sustainable Packaging from Vegas | Ep 93
May 13, 2022 17:24 - 18 minutes - 25.6 MBWhat happens when you get 4 packaging nerds on stage at the largest Waste industry event in Vegas? Find out what we covered, what we learned, and how your packaging decisions are just the tip of the iceberg when we discuss every business built around recycling. With Jonathan Quinn of Pregis, Cory Connors of Sustainable Packaging Podcast, Adam Peek of People of Packaging Podcast, Mikey Pasciuto founder of Scrapp, and myself Evelio Mattos. If you want to support the podcast you can subscribe...
Designing Sustainable Packaging Part 4 of 4 | Ep 92
May 05, 2022 19:51 - 18 minutes - 16.7 MBWhoo! We hit nearly 100 episodes on the podcast, thank you so much for listening. Today we are talking to Michael Napoli of Terracycle and wrapping up our 4 part series on designing sustainable packaging. ** Want to appear on the show and hit our 5k + audience? Just go to the website and let me know: packagedesignunboxd.com Michael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it...
Designing Sustainable Packaging Part 3 of 4: Reusable Packaging | Ep 91
April 28, 2022 20:00 - 12 minutes - 11.3 MBMichael Napoli, VP of Material Sales at Terracycle, is a designer turned sustainability expert. He shares how design has to evolve to support sustainability and how it's critical to stay informed and not fall behind. Here's why you have to listen: 1) How does a brand or designer even begin to work with Terracycle? 2) How do you create truly reusable packaging? If you want to support the podcast you can subscribe or leave a review wherever you get your podcasts. --- Pick up a death meta...