030: Enabling IT Channel Partner Success and Revenue with Good Marketing Execution with Brent Patrick

Outcome Studio Podcast - Marketing & B2B Technology Talk

English - September 15, 2020 11:46 - 43 minutes - 39.9 MB - ★★★★★ - 3 ratings
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Previous Episode: 029: (Part 2 of 2) Why Technical Aptitude Sets You Apart in IT Sales, the Human Impact of Tech with Jasmine Morris

Next Episode: 031: Aligning Stakeholders Upfront for More Engaging Marketing Content with Eric Eicher and Bryan Kryder

Brent Patrick is Senior Marketing Manager at Scale Computing. He's responsible for Channel Marketing and Marketing Ops. This includes sales handoff and sourcing leads for the Account Development reps. In Episode 030, we discuss how agile marketing in 2020 has allowed their partners to increase revenue during a tough economic climate. Brent's holds certs in Pardot and the SiriusDecisions B2B Marketing. Certs help him think outside the IT industry, enabling good marketing execution with speed and confidence.