029: (Part 2 of 2) Why Technical Aptitude Sets You Apart in IT Sales, the Human Impact of Tech with Jasmine Morris

Outcome Studio Podcast - Marketing & B2B Technology Talk

English - September 04, 2020 16:39 - 37 minutes - 34.6 MB - ★★★★★ - 3 ratings
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Previous Episode: 028: (Part 1 of 2) Working in IT Sales while Black, How Inclusive Teams Get Better Results

Next Episode: 030: Enabling IT Channel Partner Success and Revenue with Good Marketing Execution with Brent Patrick

Jasmine Morris and I had blast in Part 2 talking about selling IT solutions to customers in 2020, especially when many sellers have had to execute from 100% inside and marketers have been 100% digital. Jasmine highlights how she doubled down on existing customers by helping them think about their future-state (which has been accelerated in 2020). We also touch on how getting technical certifications has helped Jasmine's confidence and ability to be a holistic seller (Tech, Business, and Human).