031: Aligning Stakeholders Upfront for More Engaging Marketing Content with Eric Eicher and Bryan Kryder
Outcome Studio Podcast - Marketing & B2B Technology Talk
English - October 10, 2020 01:45 - 57 minutes - 53 MB - ★★★★★ - 3 ratingsBusiness Technology b2b customersuccess emailmarketing machinelearning marketingautomation outboundsales sales targeting tech artificialintelligence Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 030: Enabling IT Channel Partner Success and Revenue with Good Marketing Execution with Brent Patrick
Eric Eicher and Bryan Kryder are co-founders of RightHand, a marketing agency based in Indianapolis, Indiana. I invited them on to share their framework for actively aligning stakeholders, such as executives, marketing teams, and sales leaders, to have a common language and goals for marketing campaigns. This ultimately saves teams time and gets better engagement from buyers. They learned this framework after years of making videos, websites, and campaigns that didn't "work" because strategy, messaging, and goals were misaligned.