Tony Kim is the founder of Hero Within, a lifestyle fashion brand for fanboys and fangirls of pop culture and the cosplay community. A child of Korean immigrants, he talks to Tom and Drea about the struggles of growing up in the “inbetween” space between two cultures and eventually discovering the superpower of his “third culture”. With the help of his own non-traditional family, his passion for all things nerdy and the San Diego Comic-Con inspired a unique calling that was reaching the peak of success when the pandemic hit. Tony talks frankly about holding on to his creative vision while his business pivoted to manufacturing PPE and finding the hero within to remain optimistic in a rapidly changing climate.  We hope you enjoy the conversation ...

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