Frederick Benjamin Founder Michael James on Selling From The Trunk of His Car to Innovating The Men’s Grooming Space

We have Michael James, founder of Frederick Benjamin Grooming, stopping by for a fascinating discussion on creating a product from nothing and then getting it out to the market, and then adding more products while staying sane and emotionally stable.

For years, Michael James watched Black men lose hope in the grooming department. They felt powerless fighting their dry scalps, unsightly razor bumps and held on to the belief that harmful, ineffective chemicals were their only option. So, Michael set out to find a better way. Inspired by his grandfather's legacy—the original Frederick Benjamin —Michael developed a regimen of products to help every man sculpt his best self, no matter his style. Man or woman, this is a great conversation that represents the essence of entrepreneurship.

In today's episode, you'll hear:

Michael’s origin story and lessons from childhood
About whether it’s better to love to win or hate to lose more
Michael’s professional background that led to Frederick Benjamin
Michael’s mindset and initial hurdles to starting Frederick Benjamin
How Michael emotionally handled the uncertainty of launching a company
Advice for entrepreneurs on introducing a new product or service to the marketplace
Common mistakes that entrepreneurs make
Getting your first few customers
Why now is the time to be ramping up instead of pulling back
How Michael is managing life, family, and his own wellbeing
And much more

Connect with Michael

Frederick Benjamin’s website
Michael & Frederick Benjamin's Instagram

Join Superhuman Insider (an email newsletter for top performers)

Join here

Work with Julian & Partners

Book a free health optimization overhaul session

Connect with Julian

Twitter: https://twitter.com/thejulianhayes
LinkedIn: https://www.linkedin.com/in/julianhayes