Crowd Cow CEO & Co-Founder Joe Heitzeberg on Taking the Mystery Out of Your Meat and Redefining an Industry

We have Joe Heitzeberg, CEO and co-founder of Crowd Cow, stopping by for a fascinating discussion about the meat commodity industry and leading a company. Crowd Cow is a company offering the most comprehensive assortment of local, sustainable, and premium meat and seafood direct from the producer, delivered to your door. Meat, and in general, the food we eat is something we take for granted. However, there's a large ecosystem of people (and the environment) that's being affected—and not to mention our health. In today's episode, we go over this along with a slew of other topics surrounding this area of focus.

In today's episode, you'll learn:

Joe's origin story
Why meat isn't just about your health—there's a much bigger picture
Where the quality of your meat is from
What they aren't telling you about the wild-caught vs. farm-raised salmon discussion
How to determine if your farm-raised salmon is ok 
The problem with the commodity meat system
Initial hurdles to changing our relationship with the standard meat and food system
Initial difficulties with starting Crowd Cow
How Crowd Cow uniquely packages and sends their food 
How they offset greenhouse gases
Advice for entrepreneurs during challenging times
How Joe and Crowd Cow have adapted to the changing times
The decision process for bringing on different cuts and meats (this is transferable to your business)
How Joe maintains his well-being
What's Joe's definition of success
Plus much more

Connect with Joe and Crowd Cow

Crowd Cow: https://www.crowdcow.com/
Twitter: https://twitter.com/jheitzeb
Joe's book: Craft Beef: A Revolution of Small Farms and Big Flavors

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Twitter: https://twitter.com/thejulianhayes
LinkedIn: https://www.linkedin.com/in/julianhayesii