Online Marketing Made Easy with Amy Porterfield
748 episodes - English - Latest episode: 13 days ago - ★★★★★ - 4.5K ratingsEver wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.
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Episodes
#599: How To Use AI To Nail Your Online Course Topic
August 17, 2023 04:00 - 28 minutesHow to prompt ChatGPT to brainstorm topic ideas for your digital course In this episode, I’m diving deep into one of the most common questions I get from you all - how to pick that *perfect* topic for your digital course. Don't worry; it's totally normal to feel a bit overwhelmed but trust me, it's not as scary as it seems! So, get ready to unleash the power of the "Sweet Spot Test"! It's a proven process that'll help you nail down the best course ideas that your audience will love. But wait,...
#598: 4 Ways To Avoid Burnout
August 15, 2023 04:00 - 26 minutesSay bye-bye to business burnout with these 4 strategies Burnout. It’s the dreaded B word that most entrepreneurs experience at one point in their business journey or another, and it’s not a fun place to be. Not only do you feel like the weight of the world is on your shoulders, but the passion you once had for your business -- and that drive to move forward -- seems to totally dissipate because you’re so overwhelmed. I don’t know about you, but the reason that I left the corporate world in t...
BONUS: Your Business Doesn't Fit The Digital Course Mold? These Surprising Success Stories Will Make You Think Twice
August 14, 2023 00:00 - 52 minutesI get these questions alllll the time... Do courses work in my industry? Is a digital course right for my business? Or is my teaching better suited to a membership? Or coaching? Would my 1-1 service translate into a course? How the heck do I move from 1-1 to a course when I’m already working 70-hour weeks? If any of those Q’s feel familiar, this episode is a “How I Created This” style exposé on real businesses that went from not quite sure a course would fit… To regretting not creating...
#597: Real Estate Investing Or Art Journaling: How A Digital Course Creates Profit, No Matter Your Industry [Interview with Jaren Sustar & Teresa Merriman]
August 10, 2023 04:00 - 53 minutesWhat 2 of my students have done to create profitable, sustainable businesses by creating a digital course If you’re anything like me, you like to have all of your facts straight before making any big business decisions. In fact, a big part of my decision-making process is learning about other business owners who’ve done something similar, and what their experience was like. I always find that hearing stories from those who’ve gone before me helps ease my mind about doing something new. So i...
#596: What’s Your Digital Course Profit Potential?
August 08, 2023 04:00 - 22 minutesPredict your digital course profit potential in 4 easy steps Have you ever wondered how much money you could actually make from creating a digital course? You already know that a digital course can help free up more of your time, allow you to work from anywhere, and scale your business -- but by how much? If you wonder, then pay close attention to this episode, sweet friend – because I’m going to show you exactly how to calculate your digital course profit potential in four easy steps. Incl...
#595: Is 1-on-1 Work Holding You Back? How to Help More People (& Make More Money!) with an Online Course
August 03, 2023 04:00 - 36 minutesScale your impact without maxing out your calendar Imagine this scenario. You’re a business owner who works one-on-one with clients. You love what you do, you have a lot of knowledge to share, and you’re making money. Most of all, you love the feeling you get from helping your clients achieve their goals. But the thing is, you’re starting to get the feeling that one-on-one work is holding back your growth potential. I’m sure you’ve heard the phrase ‘time is money’ -- and in a lot of busines...
#594: Is a Digital Course Right For You?
August 01, 2023 04:00 - 21 minutesThe 3 types of people that make the best digital course creators Have you ever wondered if a digital course is right for you? Maybe you’re working a 9 to 5 job, and although you love what you do, you feel like a cog in the wheel -- and know you’re cut out for much more. Or maybe you’ve already started your own business, but feel so overwhelmed by your day-to-day workload that you question whether going off on your own was even worth it in the first place. Or maybe you’ve thought about start...
#593: Strategies For Creating Massive Success As A Multi-Passionate Entrepreneur with Chalene Johnson
July 27, 2023 04:00 - 48 minutesFrom flipping cars to fitness empire & beyond: How Chalene Johnson continues to build multi-million dollar businesses Today I have a guest on the show who truly knocks my socks off (in the best way possible). Chalene Johnson has been building businesses since she was a college student at Michigan State University, where she launched an auto swap meet in order to pay for her tuition. Now I don’t know about you, but when I was in college, I definitely wasn’t thinking like an entrepreneur. Sinc...
#592: What Does A 10% Edge REALLY Mean & Are You Overthinking It?
July 25, 2023 04:00 - 22 minutesHow to deal with imposter syndrome when you’re teaching other people Have you ever questioned whether you’re qualified enough to teach a digital course? Or worried that your students might already know all the good stuff. As an online educator, I’ve felt this way many times -- and it’s something that I still have to consciously work on, even 14 years into my business. The truth is, I know I don’t need to be years ahead of my audience to make an impact -- I just need what I call a 10% edge. In...
#591: Update Your Course Content In 5 Simple Phases
July 20, 2023 04:00 - 26 minutes>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: Your Course Update Bundle! Need a content update? Here’s my simple 5-phase process for updating course content The thought of updating your course content can be daunting. I know that because I’ve felt this way many times before. Sometimes the thought of giving your course content a refresh can feel so overwhelming that you start to question whether you should even update it in the first place. But let me tell you sweet friend, making sure...
#590: Meet My New CEO! A Candid Conversation With Jawesy
July 18, 2023 07:00 - 32 minutesThe lessons my new CEO & I have learned as we’ve both transitioned into new roles I have exciting news to share -- and it’s that I have a brand new CEO! Her name is Jenn, but we call her Jawesy, and she’s my former content director. If you’ve been listening for a while, you probably know that I have been serving as the acting CEO, taking on the day-to-day operations of running the business. I’ll be honest -- it’s been a lot for me to work in this capacity and be the visionary of the company...
#589: A Real-Life Look At Making The Switch From A Personal Brand To A Company Brand With Clint Salter
July 13, 2023 04:00 - 43 minutesCurious about making the switch? Here’s what you need to know about transitioning from a personal brand to a company brand (with Clint Salter) Have you ever wondered what it would look like to make the switch from having a personal brand to a company brand? I’m right there with you. There are so many great things about being the face of my business, but I’ll be honest -- I don’t really see myself doing TikTok and Instagram reels when I’m 90 years old. It would be so nice (at some point way d...
Bonus: What’s Up With Threads? Jasmine Star And I Give Our Honest Review
July 11, 2023 21:29 - 38 minutesIf you have two ears and a scrolling thumb… Odds are you’ve heard of Meta launching its Twitter-competitor “Threads.” 🤳 Well, my favorite social media maven, Jasmine Star, and I jumped in front of the mics for an impromptu conversation about what we’re making of the platform so far. Click here to listen to this week’s bonus episode! Spoiler alert: Jasmine and I are not claiming to be Threads experts. Maybe one day, but for now, we’re just chatting about it and sharing things like… 🧵 How w...
#588: From A Season Of Yes To A Season Of Rest: Why I’m Intentionally Slowing Down In My Business
July 11, 2023 04:00 - 17 minutesHow to slow down in your business (& feel totally ok with it) When I launched Two Weeks Notice, I took advantage of every opportunity that I could to promote the book, and get it into the hands of women who need it. That meant doing over 100 podcast interviews, flying all over the country for media promotions, and sacrificing a lot of things in my personal life so I could do more in my business. I was very much in a season of yes. Everything I committed to, I showed up for in full force -- a...
#587: Overwhelmed By Marketing Metrics? Learn Which Ones I Track & Why
July 06, 2023 04:00 - 33 minutes>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: Your Marketing Metrics Checklist! The marketing metric breakdown: What’s important to track (& why) I’ll be honest -- I am a total data nerd, and I absolutely love tracking my business’ performance and evaluating the metrics with my team. Not only is it great to have a pulse on what’s working and what’s not, but the insights I’ve gleaned from knowing my marketing metrics have helped me make some big decisions in my business. The thing is, ...
#586: Beyond Pay and Perks: How to Build a Team that Stays for the Long Haul
July 05, 2023 07:23 - 18 minutesRate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m ...
#585: Truly Become An LGBTQ+ Ally & Run An Inclusive Business With Hank Paul
June 28, 2023 18:30 - 47 minutesWhat being an LGBTQ+ ally really means & how it can help your business’ long-term growth One of the most important things you can do as an entrepreneur is to ensure you are running an inclusive business. Not only is it the right thing to do as a human, but it can also help your business’ long-term growth. This has been a big initiative of mine over the past several years, and something that I’ve committed to daily. But here’s the thing. Many of the conversations about LGBTQ+ inclusion didn’...
#584: Your Zone Of Genius Misses You: How To Find Your Way Back
June 27, 2023 04:00 - 17 minutesYou can’t do it all: How to work inside your zone of genius and let go of everything else Do you feel like you’re in a constant juggling act in your business? When you’re an entrepreneur, things are bound to be busy – and sure, feeling overwhelmed at times is something to be expected. But if you feel like you always have a million plates spinning in the air, then it’s high time you start focusing on the things inside your zone of genius, and let go of all the other tasks that someone else ca...
#583: How I Plan My Podcast Topics: A Step-by-Step Batching Process
June 22, 2023 04:00 - 45 minutes>>> HEAD HERE TO GRAB THE FREEBIE FOR THIS EPISODE: The Ultimate Podcast Topic Meeting Template! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what y...
#582: The Listening Mindset: My Secret For Understanding My Audience Intimately
June 20, 2023 16:31 - 17 minutesRate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’...
#581: Create A Profitable Business That Keeps Growing Even When You’re Offline With Steph Taylor
June 15, 2023 18:12 - 45 minutesRate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m ...
#580: How To Show Up Professionally When You’re Struggling Personally
June 13, 2023 07:01 - 24 minutesRate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’...
#579: Must-Know Online Marketing Industry Updates & Trends For 2023
June 08, 2023 20:49 - 42 minutesIs Your Business Keeping Up? The Top 7 Digital Marketing Updates & Trends To Be Aware Of The State Of The Digital Course Industry & What You Can Expect In The Next Year Holy smokes, things in the digital marketing world are moving fast. From chatbots to ChatGPT, it seems like there’s some new technology popping up on the market every single day. With so much changing, it’s hard to know what technology is going to benefit your business the most, and what you should invest both your time and m...
#578: What To Do When You’re Maxed Out & Ready To Quit With Rebecca Blackburn
June 07, 2023 16:31 - 42 minutesA 3-step process for living more, working less, and lightening your mental load with Rebecca Blackburn We’ve all been there before…. Maybe you’ve got what feels like a hundred plates spinning in the air, and one of them is about to come crashing down. Or maybe your business is going really well, but it’s taking over your entire life -- and you’re struggling to find time for what’s most important. Whatever the situation may be for you, feeling like you’re underwater isn’t a good place to be....
#577: Rejection In Business: How I Coped When Things Don’t Go My Way
June 06, 2023 21:29 - 19 minutesThe rejection that rocked my world, and what I learned about the way that I cope If you know me, you know that I’m a sensitive person. I take things that people say about me to heart, and when I feel the slightest bit rejected, it takes an emotional toll. So when I was turned down for a huge media opportunity during my book launch, you can imagine just how hurt I was. If I could go back and do it all over I would, because the disappointment and sadness that I felt as a result of this rejecti...
#576: How To Scale Your Business Using The StoryBrand Framework With Dr. J.J. Peterson & April Hawkins
June 01, 2023 07:01 - 46 minutesRate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m ...
#575: Are You Willing To Start From Scratch? Why Your Capacity For Zero Is Crucial As An Entrepreneur
May 30, 2023 16:31 - 26 minutesYour willingness to start from scratch as a business owner is crucial to finding long-term success -- here’s why If you’re considering starting a business, one of the things that you absolutely need to be prepared for is to start from the very bottom. I don’t say that to be negative -- I say it because all-too often, people go into entrepreneurship with rose colored glasses, and then get discouraged when they realize that they don’t have any social media followers or an email list that tumbl...
#574: Steal My Lead Magnet Launch Checklist
May 25, 2023 07:01 - 35 minutesThe step-by-step process I use to create and launch lead magnets – and yours to take! I’ve said it before and I’ll say it again -- one of the very first things you need to have in your online business is a lead magnet. A lead magnet is essential to growing your email list, and can be anything from a checklist, a video series, a quiz, or another valuable resource that you offer up to your Ideal Customer Avatar in exchange for their email address. I can’t even tell you how crucial lead magnet...
#573: What’s Your Weakness? (Hint: It’s Probably Not What You Think)
May 23, 2023 16:31 - 20 minutesYour perceived weakness can actually be your superpower -- here’s why If you know me, you know that I can be a very sensitive person. I take what people say to heart, and when I feel any sort of negativity, or rejection, I internalize it. Being sensitive has always been something I’ve looked at as a weakness, especially as a business owner -- and it certainly doesn’t help that our culture places a lot of emphasis on entrepreneurs being ‘tough.’ But through the help of my dear friend and ment...
#572: ChatGPT, AI, & How To Use It In Your Marketing with Emily Hirsh
May 18, 2023 07:01 - 38 minutesRate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m ...
#571: Learning To Love The F-Word… Failure
May 16, 2023 16:31 - 20 minutesThe 3 questions I ask myself every time failure comes knocking at my door It’s no secret that failure can be one of your greatest teachers in business. In fact, some of the world’s most brilliant entrepreneurs, people like Sara Blakely of Spanx, attribute their incredible success to failing over and over again. But here’s the thing. Even though we all know that failing helps you become a better, stronger entrepreneur -- why are we still so afraid of it? I’ll be honest, coming to terms with ...
#570: How to Earn Cash For Your Business Without Creating Any Products With Pat Flynn
May 11, 2023 07:01 - 40 minutesPat Flynn shares his top strategies on how to generate a significant income through affiliate marketing Have you ever been strapped for cash in your business? If you’re like most new business owners, the answer is probably HECK YES! I know I’ve been in a pinch before, and one of the greatest ways you can earn some extra money -- without having to create a new product -- is through affiliate marketing. I’ll be honest, affiliate marketing has been a big part of my business strategy. Not only ...
#569: Embracing The Cringe: The Cultural Movement That’s All About Owning The Most Awkward Parts Of Yourself
May 09, 2023 16:31 - 12 minutesSharing something you used to find embarrassing is now the norm -- here’s how it can benefit you in business There’s an image that’s been circulating the internet that shows a picture of a cow with the caption “I am cringe but I am free.” Have you seen it? While at first glance this appears to be your silly run-of-the-mill internet meme, its message is actually much deeper than that -- and I’ll be honest, I’m here for it. This meme is all about embracing the things about yourself that make yo...
#568: Affiliate Marketing 101: What I’ve Done To Earn $300K Per Quarter In Affiliate Revenue
May 04, 2023 07:01 - 36 minutesGrab the freebie for this episode here! >>> The Perfect Email Template To Land Your Next Affiliate Partnership Pitch A step-by-step breakdown on how to get started with affiliate marketing Would you believe me if I told you that I make over one million dollars in affiliate revenue each year? It’s true – and believe me, I’m not telling you this to brag. I’m telling you this because you, too, can make substantial income through affiliate marketing. Affiliate marketing is when content creators ...
#567: How To Ditch Your Employee Mindset And Think Like An Entrepreneur
May 02, 2023 16:31 - 21 minutesLet go of your employee mindset and start thinking like the entrepreneur that you are Congrats! You’re officially a business owner. You have the LLC, you’re making money, you’re setting your schedule, and the icing on the cake is that you can work from wherever in the world that you want. You’ve ditched the golden handcuffs and have set out to create a life of your own design -- and on paper, it’s everything you’ve always wanted. The thing is, even though you’re technically your own boss, yo...
#566: How to Create a Tailored Customer Experience using AI with Stu McLaren
April 27, 2023 07:01 - 45 minutesStu McClaren shares how AI is changing the face of digital marketing (& what you can do to keep up) Whether you’re apprehensive about AI or you’re all about it, one thing is for sure – it’s taking the digital marketing world by storm. I won’t lie – there have been a lot of changes in online marketing over the past fourteen years that I’ve been an entrepreneur, from the rise of SEO to social media. But this, sweet friend, is a really big one — and I want to talk about it! Here to discuss all-t...
#565: Stop Wasting Time: Why Being “Outcome-Oriented” Is The Key To Efficiency & Growth
April 25, 2023 16:31 - 20 minutesWhat it means to be outcome-oriented (and how it can help you be more efficient with your time) – a strategy featured in Fast Company If you know me, then you know that I’m all about time management. In fact, being an effective manager of my time is what’s allowed me to only work four days a week, and grow my business like gangbusters. So when I came across an article in Fast Company called “How (and why) you should practice ‘anti-time management,’” it caught me way off-guard. Anti-time manag...
#564: How To Choose Higher Quality Thoughts With Spiritual Thought Leader Danielle LaPorte
April 20, 2023 07:01 - 39 minutesHow to let your heart guide you through the most difficult parts of entrepreneurship As a business owner, there’s so much focus on what your mind tells you to do. Case and point: When you’re facing a challenge in your business, what do you do? You research. You look at the data. You strategize. You think from your head. Even as a total data nerd myself, I’ve realized over the years that it’s just as important to tap into your heart as it is your mind. In fact, your heart is the most neglect...
#563: How To Drop The Guilt When Saying “No”
April 18, 2023 17:31 - 17 minutesWhy do entrepreneurs like Brendon Burchard, Jenna Kutcher & Jamie Kern Lima say “No” more than “Yes” One of the most important skills for a business owner is their ability to say “No” to ideas, opportunities, and offers that are out of alignment with their mission. Now, I’ll be honest -- this is much harder than it sounds, and it’s something that I’ve really struggled with over the years. As a notorious people-pleaser, I’ve said “yes” to doing things that I don’t want to do because I feel gu...
#562: Tax Strategies That Sound Illegal (But Aren’t) With Candy Valentino
April 13, 2023 07:01 - 37 minutesSimple strategies to build long-term wealth, save on taxes, and recession-proof your small business Did you know that 73% of Americans say that their finances are the number one stressor in their life? It’s true, sweet friend. Money (and lack thereof) is top of mind for the large majority of people -- more than family, or even work. I don’t know about you, but I think that statistic is quite concerning! And I’ll be honest, if you’re worried about your finances -- and you want to make a chan...
#561: Should Your Passion Stay A Hobby Or Become A Business?
April 11, 2023 16:31 - 13 minutesWhy so many entrepreneurs get stuck trying to build a passion-based business Have you ever been told that in order to be successful, you need to build a business that’s based on your passion? I’ve heard it time and time again, and I’ll be honest – this “advice” couldn’t be further from the truth. When I first started my business, I wasn’t passionate about what I was doing. And [spoiler alert!] even these days I don’t wake up and think, “I’m so excited to help someone create a digital course ...
#560: Steal My Mini-Promo Strategy For A Quick Revenue Boost
April 06, 2023 07:01 - 31 minutesThe small-but-mighty promo strategy that gave my business a quick revenue boost If you’re looking to get a quick revenue boost in your business -- but don’t have the time to run a full-on digital course promotion -- then you should consider doing what I like to call a Mini-Promo. A Mini-Promo is – you guessed it – a simplified version of your regular promotion strategy. And while there’s only a few elements to it, it can still pack a pretty big punch if you do it right. In this episode, I’m...
#559: Business Travel 101: 3 Things I Do To Set Myself Up For Success
April 04, 2023 16:31 - 21 minutesWork travel isn’t always glamorous – learn what I do to show up as the best version of myself If you’ve ever traveled for work before, you know that even though it might seem glamorous, it isn’t always. Sure, there are a lot of great things about business travel -- you often get to experience a new place, meet new people, and let’s not forget about those fancy airport lounges. But what people don’t always see is how frustrated you are from the countless airport delays, how exhausted you are ...
#558: What I Include In My Brand Voice Guide (& How It’s Served Me Really Well)
March 30, 2023 07:01 - 36 minutesGrab the freebie for this episode here! >>> The Brand Voice Guide Outline You Wish You Had Sooner If you want to develop your brand voice, here’s where you should start When people think of a brand, they often think of what they look like visually – from its logo to its color palette. But one often overlooked (and equally important) aspect to a business’s brand is its voice. Your brand voice is your brand’s unique personality -- what you sound like to the rest of the world -- and it’s oh-so...
#557: 4 Popular Pieces Of Business Advice I’m Sick & Tired Of Hearing
March 28, 2023 16:31 - 18 minutesHow I’ve completely ignored these 4 pieces of popular business advice and still found success Have you ever been given a piece of business advice that makes you roll your eyes? I know I have. In fact, there are four pieces of advice that I’ve heard on repeat over the years that I believe can be more detrimental than helpful -- especially if you’re first getting started in business. The thing is, this is really popular business advice. You see it all over Facebook and Instagram, it’s publish...
#556: How To Take Your Small Business To Multi-million Dollar Success with Donald Miller
March 23, 2023 07:01 - 38 minutesThe 6-step framework that grew Donald Miller’s small business to a 15 million dollar operation Have you ever thought about growing your business, but then stopped dead in your tracks because you have absolutely no idea where to start? I get it, sweet friend – the thought of accelerating your business growth sure does sound nice, but it’s hard to take that first step, especially when you don’t have a proven framework to follow. But here’s the good news. There are proven frameworks out there t...
#555: The Mindset I Adopt When I Don't Know The First Step & Have To Figure It Out
March 21, 2023 16:31 - 18 minutes99% of entrepreneurship is having to ‘figure things out’ – here’s the process I use when I don’t know where to start I don’t know if anyone has ever told you this, but 99% of entrepreneurship is figuring things out when you have no idea what to do. That’s not an exact statistic, but you get the point. I can’t tell you how many times I've set a goal without having the slightest clue on the first step to take. And I’m talking about big goals – like writing a book, and adding an entire sales d...
#554: Proven Webinar Selling Strategies That Aren’t Sleazy Or Pushy with Colin Boyd
March 16, 2023 07:01 - 59 minutesLearn to communicate in a way that converts with one of the top virtual selling experts I’ll be honest – I don’t think selling, or pitching, comes easily to anyone. Even if you’re a super confident and likable person, communicating in a way that converts is a skill that most people really need to dedicate time to learning, especially when you’re selling virtually. Long ago, when I first started hosting webinars, I dreaded the time that I had to start pitching. The last thing I wanted to do w...
#553: Is Calling Your Team Your “Family” Harming Your Company?
March 14, 2023 16:31 - 20 minutesAccording to Harvard Business Review, there are toxic effects of branding your workplace a “family” Have you ever worked for a company and part of the internal culture was for team members to call each other ‘family?’ I know I have – and until very recently, I never really put a whole lot of thought into it. To be honest, I always looked at it as something positive, as if being part of the ‘family’ meant that I was valued more. In my own business, I’m super guilty of calling my team a ‘work f...
#552: How To Find, Hire, & Onboard A Content Support Contractor
March 09, 2023 08:01 - 50 minutesGrab the freebie for this episode by heading here! There’s a lot that goes into hiring a content support contractor – here’s where to start If you’re at a point in your business where you could use a little extra help creating content, you should 100% consider hiring a contractor. Not only will it allow you to spend more time in your zone of genius, but you can also bring them on for just a few hours or on an as-needed basis, which isn’t an option with a full-time employee. Over the years, ...