Online Marketing Made Easy with Amy Porterfield
748 episodes - English - Latest episode: 13 days ago - ★★★★★ - 4.5K ratingsEver wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.
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Episodes
#48: The 2015 Guide to Facebook Engagement
February 25, 2015 21:21 - 45 minutesHere we are, two months into 2015...is it the future yet? On one hand, still no flying cars. On the other, we talk to people directly through screens we hold in our hands! Every now and then, in the middle of a Skype session, I start to feel like I'm on the Jetsons. This post is all about how to deal with the future happening right now...specifically with regard to Facebook. We all know that Facebook changes rapidly. It’s changing all the time. Just a few years ago, Facebook engagement looked...
#47: How to Gain Confidence, Increase Productivity, and Move Toward Mastery Each Day
February 17, 2015 18:50 - 1 hourIf you’re anything like me...or if you're just human...you have faced your share of challenges and fears in the process of growing your own business. That might not be so bad, if we could all solve those challenges by simply trading stories. But no two people's challenges and fears are alike! The reason our challenges are so unique is because our minds are. Unique, that is. Struggles and fears originate in your brain, and how it processes whatever you're dealing with, from one day to the next...
#46: 5 Hidden Money Opportunities in Your Business
February 12, 2015 17:00 - 44 minutesAs a kid, I loved the Mrs. Piggle-Wiggle book series. It featured a magical and resourceful lady who lived with all her children in an upside down house. When money was tight for Mrs. Piggle Wiggle, she would send all of her kids through the house to find hidden treasures. That story stuck with me from the moment I read it. As a kid, I felt ready for any moment when money came up short—I’d just go on a treasure hunt! Does it surprise you to learn that my perspective hasn’t changed, even now t...
#45: The 3 Crucial Stages of an Online Business
February 05, 2015 01:45 - 53 minutesThis post introduces a new series designed to help you establish a blueprint for achieving your entrepreneurial dreams. The series covers the three stages of business development. In Stage 1, "Start Up," you'll be testing the waters, requiring grit, hustle, and flexibility. It's a phase of embracing trial and error and focusing on mindset and offering free services to gain experience and build social proof. Stage 2, "Monetization," involves streamlining product offerings and learning to del...
#44: The Secrets to Building a More Strategic, Valuable Blog
January 26, 2015 17:00 - 33 minutesThis episode emphasizes the importance of a blog in developing and maintaining brand loyalty. It discusses how your blog can be a living record of your brand's journey and offers tips for enhancing your blog's effectiveness. It features insights from master blogger Mike Stelzner, founder of Social Media Examiner. Stelzner shares strategies for choosing content, engaging writers, and tracking traffic. He advocates for sending regular emails to keep readers engaged and highlights the significan...
#43: How Your Subject Line Could Be Killing Your Emails
January 20, 2015 03:14 - 31 minutesHow many times has this happened to you? You’ve spent hours composing the perfect email to showcase your content, you’ve carefully segmented your list to a specific audience, you’ve queued it up to send at the optimal time…and a week later, your analytics reveal a dismal click-to-open rate. Ouch! It’s frustrating and discouraging, the kind of thing that can make you second-guess everything you know about online marketing. But it could be that the only thing holding back your campaign’s potent...
#42: Three Strategies to Rapid List Building
January 15, 2015 01:27 - 38 minutesWhen it comes to online marketing, most people are overlooking their number-one biggest asset. Social media activity, off-site ads, and all other tricks are a drop in the bucket compared to the power of the email list. You may have heard me say it a million times on this site, but I’ll say it again here: the energy of your business is directly tied to the strength of your email list. But don’t just take my word for it. “I have literally built a million dollar business on the strength of my em...
#41: 3 Lessons I Learned in 2014
December 04, 2014 15:31 - 49 minutesOn this episode of the Online Marketing Made Easy Podcast, we are going to dive into a new way of goal-setting and business planning. Now if you follow my content, you already know that I am a bit of a fanatic when it comes to planning for the New Year. I love it! I love new beginnings. I love looking back on the year, examining what worked and what did not work and then building something new or improved from there. I am going to cover 3 Lessons from this year that I am taking into the New Y...
#40: How to Attract Leads on Instagram
October 28, 2014 20:03 - 36 minutesOn this episode of the Online Marketing Made Easy Podcast, I interview my new friend, Chalene Johnson. Chalene is a world renowned multi-passionate entrepreneur that has built and sold several multimillion dollar health and fitness brands. You might recognize her name from her top selling Beach Body Workout DVD programs. Chalene is currently the founder and CEO of a business and lifestyle coaching company called Team Johnson, where she has taught her personal and business development strate...
#39: 7 Tips to Create a 3-Part Video Series
September 16, 2014 18:10 - 47 minutesIn this episode of the Online Marketing Made Easy podcast I share with you a new experience I’ve just embarked upon and how this experience taught me so much about my business, dealing with the people helping me with my business and more importantly, this experience has taught me a lot about myself. I decided to try something different and create a 3-part video series as a pre-launch for the reopening of my Facebook Marketing Profit Lab video training course. The reason for my new approach wa...
#38: Should You Use Click Bait to Increase Engagement on Facebook?
September 03, 2014 04:01 - 16 minutesIn this episode of the Online Marketing Made Easy Podcast, I will be exposing the recent change Facebook made to their algorithm and not only will I explain the reason for this change, I will also give you some tips to help you counteract this change and to increase your brand’s engagement in the News Feed. Although I’m a huge advocate of Facebook’s paid advertising, in this episode, I’m teaching a couple of FREE methods of posting content and reaching more potential customers in the News Fe...
#37: How do I get my Facebook friends to come over to my Page?
August 27, 2014 17:29 - 18 minutesWould you like to know how to spend less time trying to convert your Facebook Profile "Friends" over to "Fans" of your Facebook Page? Would you like to learn an easy trick to link your Profile and Fan Page together so that your visitors to your Profile would have direct exposure to your Fan Page? You will learn all of that and more in this weeks Episode of Online Marketing Made Easy - Ask Amy Podcast. On this episode I answer a question from one of my listeners about how to get your Facebook ...
#36: 3 Keys to Understanding Your Audience to Increase Sales with Pam Hendrickson
July 30, 2014 14:37 - 40 minutesOn this episode of the Online Marketing Made Easy Podcast, I interviewed my good friend, Pam Hendrickson. Pam and I go WAY back. She is actually the person who interviewed me for my position with Tony Robbins, and was my first "big boss." Pam and I have spent many hours working and traveling together. We joke that we spent more time together during certain seasons than we did with our husbands! Pam worked for Tony Robbins for close to 20 years before going out on her own. Considering her ex...
#35: How to Hire Your First Project Manager with Laura Roeder
July 22, 2014 18:42 - 37 minutesOn this episode of the Online Marketing Made Easy Podcast, I interview my good friend, Laura Roeder. I've had Laura on the podcast before, but I wanted to have her on again, because she is a master in setting up processes and systems to grow your business. In this episode, here’s what we’ll cover: The difference between a project manager and a VA Why your project manager should work only for you, rather than have other clients How much you should pay a project manager The role...
#34: Ask Amy: How to Hyper-Target Your Facebook Ads
July 08, 2014 15:00 - 9 minutesThis episode of the Online Marketing Made Easy Podcast, is the third Ask Amy episode. This is a new feature that I’ve added to my podcast. As I mentioned in episode 30, every other week I’ll answer your questions about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. To submit a question, all you need to do is go to amyporterfield.com/askamy and leave me a recorded message. Your question just might be the very next one I choose for the show! Here’s the sum...
#33: How to Write Copy that Sells with Ray Edwards
June 26, 2014 07:00 - 46 minutesOn this episode of the Online Marketing Made Easy Podcast, I interview my good friend, copywriting expert, Ray Edwards. Ray and I go way back. I first met him when I was still working for Tony Robbins. At the time we were in need of a killer sales letter for a big product we had just created, and Frank Kern, a master at online marketing, suggested we reach out to Ray. As it turns out, hiring Ray to write the sales letter was one of the best decisions we ever made because he nailed it. The sal...
#32: Ask Amy: "What's new with the Facebook Page Timeline layout?"
June 19, 2014 07:00 - 18 minutesIn this Online Marketing Made Easy Podcast episode, the second Ask Amy segment is introduced, where questions about online marketing, Facebook marketing, Facebook ads, webinars, and email marketing are answered. Listeners can submit questions by leaving a recorded message at amyporterfield.com/askamy. The featured question in this episode is about the new Facebook Page layout and how to leverage it for maximum impact and exposure on Facebook. Here are the key points discussed: 1. **Stats on...
#31: How to Launch a Product Online with Jeff Walker
June 10, 2014 07:00 - 1 hourOn this episode of the Online Marketing Made Easy Podcast, I dive into launching your programs, your products, your services online. The great thing is that I dove into this extremely important conversation with the pioneer of all online marketing launches, Jeff Walker. Jeff is known for a system he created called The Product Launch Formula and is truly one of the top internet marketing experts and leaders. He tells a great story of how he got started, and to get the full scoop, you’ll need t...
#30: ASK AMY: "I ran a contest on Facebook. Now what?"
June 03, 2014 15:20 - 21 minutesThis episode of the Online Marketing Made Easy Podcast, is extra special because it is the very first edition of the Ask Amy segment that I'm adding to the Online Marketing Made Easy podcast. Every other week I'm going to be answering your questions all about online marketing, Facebook marketing, Facebook ads, webinars and email marketing. If you've got a question, I likely am going to have an answer for you! All you need to do is go to amyporterfield.com/askamy and leave me a recorded messag...
#29: Facebook Ad Targeting Strategies
May 26, 2014 21:58 - 51 minutesOn this episode of the Online Marketing Made Easy Podcast, we discussed Facebook ad targeting. However, before delving into that, there are some exciting changes to my podcast that I'd like to share with you. 1. Weekly Episodes: Starting in June, I'll be releasing one episode per week instead of the previous bi-weekly schedule, so get ready for more podcast content. 2. Ask Amy" Segment: I'm introducing a new segment called "Ask Amy," where you can send me your questions on online marketing, F...
#28: 7 Steps to a Profitable Facebook Marketing Plan
April 23, 2014 23:41 - 51 minutesOn this episode of the Online Marketing Made Easy Podcast, I decided to do something a little bit different. I’m currently promoting my signature program, Facebook Marketing Profit Lab. When I create a new program, I always create a free, value-packed training around the promotion. In this case, the training is called, “How to Create an Easy-to-Implement Facebook Marketing Plan that REALLY Works.” I deliver the training through live webinars, and after the promotion is over in a few weeks, th...
#27: Video Marketing Tips and Tricks with Caleb Wojcik
March 23, 2014 20:59 - 43 minutesOn this episode of the Online Marketing Made Easy Podcast, we talked all about video creation and editing. I know a few of you instantly felt a little anxious when you read those words, because video is not usually at the top of anyone’s “favorite things to do” list - or at least that's the case for me! I’ve been creating videos ever since I started my online business, but it’s always been a tough thing for me. I don’t particularly like to see myself on video and let’s face it, video is a lot...
#26: The Power of Virtual Support and Outsourcing with Chris Ducker
March 06, 2014 20:27 - 49 minutesOn this episode of the Online Marketing Made Easy Podcast, I interviewed my good friend, Chris Ducker. This interview came at a perfect time, because the evening after completing the interview, I got on a plane to the Philippines to speak at Chris' event, Tropical Think Tank. This was an exciting trip for me because not only is this my first trip to the Philippines, I also had the opportunity to speak with some some really fantastic people, including Pat Flynn, John Dumas, Greg Hickman and Na...
#25: How to Promote with Twitter with Mike Stelzner
February 18, 2014 22:32 - 41 minutesOn this episode of the Online Marketing Made Easy Podcast, we talk all about Twitter. Since I am not a Twitter expert, I have invited my friend and mentor, Michael Stelzner, on the show to talk about some very specific strategies he uses to promote his live and online events with Twitter. Mike would say that he too is not a Twitter expert, but I would disagree because he is doing things on Twitter that are getting some serious results - and he’s been perfecting his Twitter strategy for many, ...
#24: 3 Mindset Pitfalls Entrepreneurs Face and How to Push Beyond Them: Interview with Marie Forleo
February 02, 2014 02:19 - 32 minutesOn this episode of the Online Marketing Made Easy Podcast, I share with you some insight I’ve recently discovered about myself. It’s something that I’ve always known on some level, but I’ve just recently really owned it and started to be actively aware of it. I decided to share it with you, because maybe you can relate. Here’s the deal. Sometimes my mind is a pretty scary place to live as a result of the stories that I create about my experiences. When I’m in my head, these stories are compl...
#23: 5 Lessons I Learned in 2013 That I Will Repeat in 2014
January 21, 2014 03:30 - 39 minutesThis episode of the Online Marketing Made Easy Podcast is all about some of the big business lessons I learned last year and that I'm taking with me into this New Year. I call them lessons, but really they were big wins that just really worked well that you can apply to your own online business. In this episode, here’s what we’ll cover: Why you should create a year-long promotional calendar The importance of documenting all planned promotional emails How I earn the right to promote my prog...
#22: How to Start and Build a Profitable Podcast with John Lee Dumas
December 28, 2013 03:57 - 53 minutesOn this episode of the Online Marketing Made Easy Podcast, we talk all about creating a brand new podcast. My special guest is a recent Best of 2013 iTunes award winner, John Dumas of Entrepreneur on Fire. His show is unique in that he broadcasts seven days per week, which takes a crazy commitment! John has interviewed over 425 people to date and his interviews tell the stories of entrepreneurs who have “made it” in their niche. The stories of his guests are inspiring to say the least and hel...
#21: How to Set Goals and Create a Plan for the New Year
December 04, 2013 17:01 - 49 minutesIn this episode of the Online Marketing Made Easy Podcast, we focus on streamlining your business planning for the New Year. We reached out to successful online marketers, including Michael Hyatt, Pat Flynn, Melanie Duncan, Chris Ducker, and Michael Stelzner, to learn how they plan for the coming year. Goal Setting Tips: 1. Get Specific: - Reflect on what worked in your business this year. - Identify what excited you, what customers loved, and what was profitable. - Prioritize enhancing and o...
#20: Creative Ways to Run a Business From Anywhere in the World with Natalie Sisson
November 12, 2013 22:04 - 46 minutesOn this episode of the Online Marketing Made Easy Podcast, I interviewed Natalie Sisson, also known as the Suitcase Enterpreneur. In 2006, Natalie left her home country of New Zealand and since then has been traveling the world and living out of a suitcase -- all while building a successful online business. On her blog, Natalie teaches creative ways to run a business from anywhere in the world, using outsourcing, along with online tools and social media. She's also written a new book about ho...
#19: How to Set Priorities In Your Business with Pat Flynn
October 31, 2013 15:25 - 47 minutesOn this episode of the Online Marketing Made Easy Podcast, my guest is one of my very favorite people - Pat Flynn. I know most of you already know Pat, but if you don't, he is a well-known and highly successful online entrepreneur. He is a podcaster, blogger and author and is best known for his transparent leadership style and smart business strategies. He blogs at smartpassiveincome.com and has a podcast by the same name. Now there are a dozen topics Pat and I could discuss that would be hig...
#18: A Backstage Pass to the Inner Workings of My Business
October 01, 2013 03:06 - 1 hourOn this episode of the Online Marketing Made Easy Podcast, I pull back the curtain and give you a peek into the inner workings of my business. I give you the scoop on my team, my favorite tools for building my business, and lessons I've learned as I've built my business. In this episode, here’s what we’ll cover: Why I had to fire my clients The cost of doing what I always wanted to do The reasons webinars have been so essential in the success of my business Where almost 100% of my income ...
#17: 7 Facebook Changes That Affect Your Business Today
September 11, 2013 18:55 - 44 minutesFacebook gives me plenty of opportunity to create content because they are notorious for making updates to their platform! There have been a lot of pretty significant Facebook changes in the past few months, so on this episode of the Online Marketing Made Easy Podcast, I’m going to cover seven specific changes Facebook has recently made. It’s important to understand these changes because they can have a big impact on your business and how you market online. In this episode, here’s what we’ll ...
#16: How to Outsource Online Marketing with Chris Ducker
August 10, 2013 16:37 - 49 minutesOn this episode of the Online Marketing Made Easy Podcast, we're diving into outsourcing and I've invited my very good friend, Chris Ducker, to come on the show and share with us some tips that will help all of us streamline our businesses a little bit more and allow us to break away from that crazy addiction many of us suffer from regularly, which is trying to do it all ourselves. At one point or another, if you're an entrepreneur starting a business, whether you have a local business, an on...
#15: How to Use Pinterest to Increase Traffic and Grow Your List with Melanie Duncan
July 29, 2013 18:46 - 39 minutesOn this episode of the Online Marketing Made Easy Podcast, I interviewed Melanie Duncan, the creator of the extremely popular online training program, Power of Pinning. Melanie is also the owner of Luxury Monograms and CustomGreekThreads, both online businesses for physical products. So she has a great mix of experience and knowledge using Pinterest to promote an online training program, like many of you have listening now, as well as using Pinterest to promote physical products. For this sho...
#14: Big Brand Strategies for Small Businesses with Rick Mulready
July 16, 2013 17:00 - 38 minutesOn this episode of the Online Marketing Made Easy Podcast, I interviewed Rick Mulready. Rick has a really interesting background that includes working for companies such as AOL and Yahoo, but most recently he's been on a journey to share his conversations with the heads of social media from the biggest and most successful brands in the world including Nike, JetBlue, Gary Vaynerchuk, Ford Motors, and many others. Most recently, Rick interviewed the Boston Police Department's Public Information...
#13: Does Advertising on Facebook Really Work?
June 28, 2013 22:55 - 50 minutesThis episode of the Online Marketing Made Easy Podcast, is brought to you as a direct response to your feedback. Some of you may have seen me post an image on my Facebook Page of two soda bottles. One soda bottle said "Facebook Advertising" and the other one said "Webinars that Convert." I asked, "What do you want to learn about most?" (The soda bottle images were just a fun way to grab your attention!) A few hundred people responded, and the winner was Facebook advertising, so that's the foc...
#12: Getting Started with Mobile Marketing with Greg Hickman
June 18, 2013 00:37 - 41 minutesOn this episode of the Online Marketing Made Easy Podcast, I interview Greg Hickman, one of the leading mobile marketing experts. Greg and I discuss how to get started with mobile marketing. If you're anything like me, you know that mobile marketing is important, so it's been on your mind, but hasn't made it to the top of your priority list. My guess is that after you hear what Greg has to say on the staggering stats on mobile usage, you'll want to make it a higher priority. The great thing i...
#11: How to Create an Online Course with David Siteman Garland
June 04, 2013 19:19 - 46 minutesIn this episode of the Online Marketing Made Easy Podcast I interviewed David Siteman Garland. We talked about how you can turn your online platform such as your blog, web show, or podcast into revenue by creating your own online course. David is the host of the popular show, The Rise to The Top. On his show he interviews the best "fluff-free experts and doers" and gets them to share their insights and strategies that help people just like you build their platform, grow their audience and su...
#10: How to Use Social Media to Sell with Laura Roeder
May 22, 2013 19:40 - 36 minutesToday's episode of the Online Marketing Made Easy Podcast, is all about selling with social media, and today's special guest is Laura Roeder, founder of LKR Social Media. I invited Laura on the show because she is a master at selling with social media. She does it in a way that's incredibly inviting and her raving fans and customers are proof that's she's doing many things right. In addition to that, an inspiring conversation that I had with Laura while I was still working for Tony Robbins wa...
#9: How to Use Facebook to Sell with DJ Waldow
May 07, 2013 19:50 - 42 minutesOn this episode of the Online Marketing Made Easy Podcast, I cover part three of a three-part Facebook marketing mini-training. When it comes to marketing on Facebook, consider building a plan around these three phases: Phase 1: Attraction Phase 2: Promotion Phase 3: Selling In my last podcast episode, I talked about the promotion phase, where it's all about attracting quality leads through opt-ins, contests and promotions. If you missed that, or if you'd like to listen to it again, you c...
#8: How to Grow Your Email List with Facebook
April 23, 2013 21:52 - 36 minutesOn this episode of the Online Marketing Made Easy Podcast, I cover part two of a three-part strategy that I use with my customers to teach them how to look at Facebook marketing. When it comes to marketing on Facebook, consider building a plan around these three phases: Phase 1: Attraction Phase 2: Promotion Phase 3: Selling In my last podcast episode, I talked about the attraction phase, where it's all about growing your community on Facebook. If you missed that, or if you'd like to list...
#7: How to Get More Facebook Fans
April 11, 2013 03:33 - 40 minutesThis session is Part 1 of a 3 Part mini-training all about Facebook marketing. On this episode of the Online Marketing Made Easy Podcast, we are diving into Facebook Marketing. Specially, I'm going to give you three strategies that are working RIGHT NOW to attract more quality Facebook fans. Why are Facebook fans important? Well there are a few reasons. First, when you grow a big community of loyal fans on Facebook, your chances of getting seen and heard inside Facebook increase. It's really ...
#6: 5 Systems to Put in Place Before You Launch Your Next Program, Product or Service
March 27, 2013 16:57 - 46 minutesOn this episode of the Online Marketing Made Easy Podcast, I interview Anne Samoilov, on the topic of online launches. I consider Anne to be an online launch expert, and while that's not a title she would likely give herself, it's very fitting. Anne has worked on several big online launches including Marie Forleo's B-School launch that you have may heard me talk about in episode 3. It's a strategic and smart strategy to think about the promotion of your business in terms of launches, and I wa...
#5: How to Use Your Content to Market Smarter with Mike Volpe of HubSpot
March 09, 2013 21:59 - 40 minutesOn this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot. Today’s episode is a special one because it’s something many of you actually asked for in response to a survey I sent out a few months ago. In that survey, many of you indicated that HubSpot is a site that you frequent often, and it was clear that many of you feel that Mike Volpe and HubSpot is the place to go when it comes to list building, content creation, content mark...
#4: Proven Video Marketing Strategies for Any Marketing Budget: Interview with James Wedmore
February 26, 2013 22:57 - 46 minutesOn this episode of the Online Marketing Made Easy podcast, we talk about a topic that I have a love/hate relationship with, and that's video marketing. I love video, because it has been one of the most important ways I've built my brand, but I hate it at times because it doesn't come naturally to me. Since I'm not a video marketing expert, and because I believe that video is essential for anyone building a brand online, I asked a good friend of mine, James Wedmore, who is a YouTube and Video ...
#3: How to Find Your Audience, Get Serious About Content and Build Your Email List: An Interview with Marie Forleo
February 13, 2013 00:40 - 42 minutesToday I’m beyond excited to introduce you to a mentor of mine and a great friend, Marie Forleo! Marie is not only a bestselling author, entrepreneur, and online marketer, she is also the founder of an award-winning weekly online show, Marie TV. With nothing more than a dream, a laptop, and passion, Marie has created a multi-million dollar empire from scratch. She’s even been interviewed by Oprah on Super Soul Sunday, where Oprah referred to her "as a thought leader for the next generation." I...
#2: How to Create and Market Your Content on a Shoestring Budget
January 26, 2013 18:06 - 36 minutesThe focus of today's podcast episode is content marketing, and specifically how to do it on a shoestring budget. Let's face it; we all need to create content consistently but we all love to save money, right? Because we're all so busy, consistently creating content is a challenge and is often an afterthought -- something we'll do when we "have more time." However, in the same way that paying bills and answering email is a priority in order to keep your business alive, so is content marketing....
#1: List Building with Social Media
January 14, 2013 22:01 - 39 minutesWelcome to the Online Marketing Made Easy Podcast. I am seriously thrilled to jump into this podcast! I know it sounds a bit silly, but I could talk about online marketing all day long - I just can't get enough of it. (But I must admit, sometimes it drives my husband crazy!) About this podcast: As you might already know, for the past few years, I’ve been focused on Facebook marketing, and while I’m obviously a big fan of Facebook marketing, I've also found great success in other social media ...