On Track Tips | Small Business | Marketing | Branding | Social Media | SEO
38 episodes - English - Latest episode: over 9 years ago - ★★★★★ - 30 ratingsGet on Track, Stay on Track
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Episodes
Which is the Best Comment System for your Blog – Mark Traphagen
February 03, 2015 21:53 - 39 minutes - 36.6 MBWe did something completely different on this episode of Get on Track, Stay on Track. Instead of a single expert, I invited THREE esteemed and experienced digital marketing professionals, each with their unique area of expertise. > Mark Traphagen is the Senior Director of Online Marketing for Stone Temple Consulting, and THE go-to guy on all-things concerning SEO. > David Amerland is the best-selling author … Which is the Best Comment System for your Blog – Mark Traphagen Read More » The...
Pin all the Things – Pinterest Marketing with Cynthia Sanchez
January 31, 2015 17:22 - 30 minutes - 28.3 MBThis week’s On Track Tips HOA (Hangouts On Air) guest is Cynthia Sanchez, from Oh So Pinteresting. Here’s our discussion about how a small business can profit from Pinterest. Should I Use Pinterest Marketing? On Track Tips: I want to start by addressing the critics because there are some who are rather critical of Pinterest as a marketing channel. They say Pinterest has a very … Pin all the Things – Pinterest Marketing with Cynthia Sanchez Read More » The post Pin all the Things – Pinter...
Instagram Strategies for Small Business Marketing – Sue B. Zimmerman
January 27, 2015 03:01 - 33 minutes - 30.7 MBTake a photo. Upload it to Instagram. Then share your prize shot via Facebook, Twitter, or Tumblr. It’s that simple. And – according to On Track Tips guest, Sue B. Zimmerman – it can also be a whole lot of (rewarding) fun! Sue B. Zimmerman (aka the #InstagramGal and the #InstagramExpert) is an authority on Instagram for business. Sue joined us in the On Track Tips studio to … Instagram Strategies for Small Business Marketing – Sue B. Zimmerman Read More » The post Instagram Strategies fo...
Launch Your First Internet Product Using Video – James Wedmore
January 24, 2015 23:25 - 32 minutes - 30.3 MB“James Wedmore is a video marketing rockstar, superstar, guru, expert extraordinaire, YouTube genius.” That’s my homespun bio for the creator of Video Traffic Academy and a bevy of other products online. Wedmore’s official bio comes across as a bit more humble, but it shores up my claims. A graduate of one of the best film schools anywhere — Chapman University’s Dodge College of Film and Media Arts … Launch Your First Internet Product Using Video – James Wedmore Read More » The post Laun...
Scale Your Business Beyond Yourself – Rebekah Radice
January 20, 2015 23:40 - 33 minutes - 31 MBWith many On Track Tip subscribers tackling marketing, product development, and sales — while trying to build a natural social media presence on the side — a virtual assistant (VA) can be the answer to “How the heck can I possibly get everything done and still have a life?” But, wait! It also takes extra time and effort to train and supervise a VA, and you … Scale Your Business Beyond Yourself – Rebekah Radice Read More » The post Scale Your Business Beyond Yourself – Rebekah Radice appe...
Killer Tactical Marketing with Ryan Hanley of Content Warfare
January 18, 2015 23:13 - 31 minutes - 29.4 MBA Wiser – Hanley Slapdown? So earlier this week I’m cruising through my stream and come across this post by Ryan Hanley, titled Google Killed the Generalist. I opened it up, started reading, and I was like “Serious, Hanley! Are you kidding me?” He was talking smack about the generalists, and that got my feathers ruffled a little. It was a sweeping attack. It was … Killer Tactical Marketing with Ryan Hanley of Content Warfare Read More » The post Killer Tactical Marketing with Ryan Hanle...
Is Your Marketing More Interesting Than … ? Jay Baer
January 16, 2015 22:18 - 34 minutes - 31.9 MBConvince and Convert That’s what the sign says. Right in front of the sign is Jay Baer, pronouncing that your marketing HAS TO BE more interesting than your customer’s wife … Marketing today is hyper-competitive. On every social media feed, you will see a combination of professional and personal posts. That means messages from your family and friends show up in the stream alongside business-oriented content – both … Is Your Marketing More Interesting Than … ? Jay Baer Read More » The pos...
Branding Strategy, Omni-channel Marketing, and Showrooming – Dan Crask
January 16, 2015 13:28 - 36 minutes - 33.6 MBThis is part two of our Branding Strategy series. In part one we talked with Dustin Stout and learned about Design, graphics, and conveying a consistent message across multiple networks. This week, Dan Crask, co-owner of Brand Shepherd, stopped by the On Track Tips studio to talk about his favorite topic: Cross platform branding and how to maintain a consistent message at every consumer touch … Branding Strategy, Omni-channel Marketing, and Showrooming – Dan Crask Read More » The post Br...
How to Develop a Brand Strategy – Dustin Stout
January 12, 2015 22:54 - 33 minutes - 26.6 MBHe’s a Google+ scholar, blogger, and social media junkie. Don’t stop there, though … he’s a branding specialist, a seasoned actor … and he is absolutely passionate about creativity. Dustin Stout stopped by the On Track Tips studio to talk about branding … and left us with some tips well worth considering. Steps to developing a brand First consideration: What is your goal? What drives what you … How to Develop a Brand Strategy – Dustin Stout Read More » The post How to Develop a Brand Str...
Profile or Page – Branding On Google Plus – Martin Shervington
January 03, 2015 15:48 - 35 minutes - 32.5 MBMartin Shervington is a scholar. He has mastered law, psychology, and neuro-linguistic programming (NLP). He even moved to San Francisco for six months to take a course in stand-up comedy. Shervington has done (and does) a BUNCH of stuff. Once he discovered Google+, though, Martin KNEW it was the place for him to dig in and focus. Jason Wiser interviewed Shervington for an On Track Tips Hangout on Air – and ended with the crowd demanding, “Bring Martin back! Bring Martin back!” Read more ...
7 Strategies for Effective Time Management – Phyllis Khare
December 30, 2014 19:30 - 31 minutes - 29.2 MBTime. It’s the one commodity that once spent you can never get back. You can’t just go to the store and “buy more time”. You can’t “make more time”, “find more time” or “save more time.” You have no idea how much time you have. Yet it is said that we all have the exact same amount of it. I saw my son the other … 7 Strategies for Effective Time Management – Phyllis Khare Read More » The post 7 Strategies for Effective Time Management – Phyllis Khare appeared first on On Track Tips - Get ...
9 Things You Need to Know About Mastermind Groups – Dov Gordon
December 27, 2014 13:00 - 29 minutes - 26.8 MBDov Gordon shares what you need to know about mastermind groups: what they are; who should join one; how to create and manage one; how to find the right people for one; how doing all this will help you generate more clients. Read more › The post 9 Things You Need to Know About Mastermind Groups – Dov Gordon appeared first on On Track Tips - Get on Track, Stay on Track | one expert at a time.
Emotional SEO and Digital Intimacy – Yifat Cohen and Marc Gafni
October 01, 2014 05:53 - 31 minutes - 28.9 MBCross a philosopher with a social media maven and what do you get? Marc Gafni and Yifat Cohen, of course! Marc and Yifat met a while back at a MetaMind event. Marc said he was writing a book, and he invited Yifat to write a few chapters. Those few chapters have turned into a collaboration, with Marc and Yifat now writing the entire book together. This … Emotional SEO and Digital Intimacy – Yifat Cohen and Marc Gafni Read More » The post Emotional SEO and Digital Intimacy – Yifat Cohen an...
Google Plus TNG – Strategy for the Future – Yifat Cohen
September 09, 2014 23:21 - 29 minutes - 26.8 MBDoes Google want to know too much about you? It is not unusual to walk a fine line between convenience and privacy. Do you want to apply for that quick-pass that will allow you to walk quickly through airport security, or do you want to withhold personal information and stand in line? It is the same online: We sacrifice privacy in order to gain the convenience of universal sign-in, for instance. Truth be known, it is all but impossible to “get off the grid” entirely. Read more › The post...
Insane Twitter Marketing with Pam Moore the “Marketing Nut”
August 27, 2014 06:06 - 27 minutes - 25.7 MBThe goal for businesses, and the people within them, is not to do social but to be social. Even “being social” is often not enough. We must be socially relevant (Pam Moore) This is an On Track Tips “Just the Facts” Summary of my interview with Pam Moore — Conducted August 23, 2014 with Google+ Hangouts on Air. I like that when you talk about Twitter you jump past the tools and go straight to the strategy of Twitter. Or as you say, “the Art of Twitter.” Tell us a little why it is so importa...
How to Launch a World Class Podcast – Kris Gilbertson
August 04, 2014 23:02 - 31 minutes - 28.6 MBThis lady knows her stuff. Kris Gilbertson literally wrote the book on podcasting. Her business is focused on teaching simple, inexpensive (or free) tools to create a podcast that will help boost traffic, leads, and sales. Here is a succinct look at the On Track Tips Hangouts on Air (HOA) interview with Kris: On Track Tips: I’ve heard you talk about the attention span of podcast listeners, … How to Launch a World Class Podcast – Kris Gilbertson Read More » The post How to Launch a World ...
7 Business Strategies for Budding Entrepreneurs – Ande Lyons
July 28, 2014 23:19 - 32 minutes - 29.5 MBFrom a boot-strapped consulting business, an $8 million venture-backed dot com business, and a food manufacturing business funded by angel money, to a highly interactive online business fueled by a charming personality and a strong sense of humor… in her words, “it’s been a wild and exciting journey.” With four businesses under her tiara, she knows what it’s like to lay awake at night wondering … 7 Business Strategies for Budding Entrepreneurs – Ande Lyons Read More » The post 7 Business...
FaceBook Ads for G+ audience – Alex Houg
June 30, 2014 23:23 - 33 minutes - 27 MBAccording to Mari Smith, “Alex is a Facebook ads legend. The end.” His client list includes companies like Red Bull, Nike, Golden State Warriors, Infusionsoft, MTV and many more. We are honored to have Alex as a guest because our mission here at On Track Tips is to help small business owners decide which online strategy is best for your company considering your resources, time … FaceBook Ads for G+ audience – Alex Houg Read More » The post FaceBook Ads for G+ audience – Alex Houg appeare...
Budget your Finances without being a Human Calculator – Stephanie Sims
May 05, 2014 16:42 - 28 minutes - 26.6 MBThis week we round out our Budget your Life series with Part 4 – Budget Your Finances WITHOUT being a Human Calculator with special guest Stephanie Sims .Stephanie refers to herself as a recovering investment banker who champions the small business owner. She understands business finance. She knows how business owners feel when they lay awake at night worrying about funding their startup or growing business, finding … Budget your Finances without being a Human Calculator – Stephanie Sims ...
Budget your Fitness with the Power of Practice – Lisa Engles
April 28, 2014 23:28 - 27 minutes - 25.7 MBThis week we are getting back into our 4-part Budget your Life series. This is Part 3 and our topic is Budget your Fitness (Health) with special guest Lisa Engles. Lisa teaches people how to use the Power of Practice to create radical breakthroughs in their health, wealth and happiness. She is an entrepreneur and a teacher, trainer, a coach, and an author. We’re going … Budget your Fitness with the Power of Practice – Lisa Engles Read More » The post Budget your Fitness with the Power of...
6 Vital Steps to Using a Google Calendar – Phyllis Khare
April 22, 2014 03:44 - 28 minutes - 26.4 MBThis week we are getting back into our 4 part series on Budget your Life. In part one we met with our three experts, Phyllis Khare who talked about budget your time, Lisa Engles whose topic is Budget your Fitness, and Stephanie Sims who will discuss Budget your finances. This week we are diving deeper with Phyllis Khare into how to Budget your Time. Phyllis is going … 6 Vital Steps to Using a Google Calendar – Phyllis Khare Read More » The post 6 Vital Steps to Using a Google Calendar –...
How to Budget your Life – Time, Fitness, and Finance – Phyllis Khare, Lisa Engles and Stephanie Sims
April 15, 2014 03:47 - 29 minutes - 27.5 MBWhat do these three have in common? More than you can imagine. This is part 1 of a 4-part series on Budgets for your small business This week we’ll have three Separate Experts: Phyllis Khare – Budgeting Your Time Lisa Engles – Budgeting Your Fitness Stephanie Sims – Budgeting Your Finances In this introduction Episode, we will look at: ⇒ What are some similarities in discipline? … How to Budget your Life – Time, Fitness, and Finance – Phyllis Khare, Lisa Engles and Stephanie Sims Read M...
Finding Clients and Getting More Customers – Andrea Vahl
April 01, 2014 03:49 - 32 minutes - 29.6 MBLast week on my “Live Only” HOA I talked about the importance of not trying to be everything to everybody and why it is so important that you are the one who determines who your clients are going to be. We talked about why it’s ok, when you are getting started, to use some little freebies to get your foot in the door, create a … Finding Clients and Getting More Customers – Andrea Vahl Read More » The post Finding Clients and Getting More Customers – Andrea Vahl appeared first on On Track...
FaceBook or Google Plus Which is Better for My Business – Brian Carter
February 25, 2014 04:53 - 31 minutes - 28.7 MBThis week our expert is Brian Carter and Brian is going to help us bring closure to the debate “Which is the best network – G+ or Facebook?” Now, just so you know, Brain’s not some sideshow “Opinion Joe” or recorded message touting network evangelism. He is a balanced and seasoned entrepreneur who understands social media for marketing. He is an expert on Facebook and … FaceBook or Google Plus Which is Better for My Business – Brian Carter Read More » The post FaceBook or Google Plus Whi...
How to Earn Money as a Social Media Consultant – Neal Schaffer
February 06, 2014 23:56 - 31 minutes - 29.1 MBHow well do you know Social Media? Are you pretty good at it? Have you ever helped a friend and answered questions about how to use social media for business? Have you ever thought to yourself, “Hey, I could make a few extra dollars coaching or consulting”? So the big question is how does one earn money as a Social Media Consultant? Neal Schaffer is … How to Earn Money as a Social Media Consultant – Neal Schaffer Read More » The post How to Earn Money as a Social Media Consultant – Neal ...
Unlock the Power of Brand Evangelism – Guy Kawasaki
January 20, 2014 23:51 - 46 minutes - 42.3 MBIf you have been following business news recently, you have heard about the announcement last week that Guy is now the Chief Evangelist for Canva and Peg Fitzpatrick is their new head of Social Strategy. I tell you what, this company is not pulling any punches bringing these two celebrity powerhouses onto their team. Canva, of course, is the revolutionary new Web tool for design. If … Unlock the Power of Brand Evangelism – Guy Kawasaki Read More » The post Unlock the Power of Brand Evang...
Storytelling for Business Building – Chris Brogan
January 13, 2014 16:54 - 26 minutes - 24 MBHE IS an author, speaker, consultant, entrepreneur ... and a guy who knows how to sell. Don't think his people-centered, relationship-building approach to marketing is a "Kum Ba Yah" system, it's anything but. Chris Brogan is smart, focused and a fierce capitalist. He just knows that people buy from people ... not from companies. Read more › The post Storytelling for Business Building – Chris Brogan appeared first on On Track Tips - Get on Track, Stay on Track | one expert at a time.
See-Commerce the new layer of E-commerce – Sarah Hill
December 16, 2013 22:55 - 34 minutes - 27.6 MBCan you hear me now? Can you hear me now? Can you SEE me now? These were the opening lines from Sarah’s TedX talk where she discussed Human Media. Sarah Hill is an Emmy award-winning anchor, Digital Storyteller, HOA legend with over two and a half million G+ followers. And Sarah is going to talk to us about Human Media and See commerce. What is … See-Commerce the new layer of E-commerce – Sarah Hill Read More » The post See-Commerce the new layer of E-commerce – Sarah Hill appeared first...
What you NEED to know about SEO – Mark Traphagen
December 06, 2013 05:31 - 35 minutes - 28.6 MBS-E-O. the most famous acronym online... Several On Track Tips subscribers have said they struggle with SEO, so I went out and found you the expert. Mark Traphagen is the Sr Director of Online Marketing for Stone Temple Consulting and a highly respected authority on SEO, authorship, and Google. He understands there are a lot of folks online who panic when they hear about SEO. It can be real overwhelming and intimidating. But according to Mark, "SEO doesn't need to be a scary topic" just ...
Copywriting Strategy for Small Business Owners – Demian Farnworth
November 30, 2013 05:59 - 32 minutes - 30.2 MBDemian Farnworth is a writer. More than that, Demian is a writer’s writer – a guy who has traversed the path to professional penmanship and earned his stripes every step of the way. He's a no-fluff writer. He's the real deal. You want to hear what this expert has to say. Here's what he told On Track Tips concerning copywriting formulas. This stuff is golden: Read more › The post Copywriting Strategy for Small Business Owners – Demian Farnworth appeared first on On Track Tips - Get on Tra...
How to Plan the Perfect Live Event – Nikol Murphy
November 26, 2013 13:23 - 31 minutes - 29 MB“You can plan every detail to the last minute, but once the event starts, it becomes a wonderful and intricate dance” (Nikol Murphy). Nikol Murphy knows what she’s talking about. She has combined her more than 20 years of experience in the event industry with her knowledge of social media to cofound Triangle Google Plus HIRL – one of the most active real-life hangouts anywhere. When you want to know how to stage a live event online, Nikol is the go-to expert you need. Read more › The pos...
Not Just Email Marketing Tips, This is Strategy! – Stephan Hovnanian
November 19, 2013 17:09 - 23 minutes - 19.3 MBSome marketers call it the most powerful asset in your business toolbox. Others will tell you it’s dead and that no one ever reads their emails anymore. So what is the reality of Email marketing in today’s business world? And is it right fit for your business? The ONLY way you will know is... Read more › The post Not Just Email Marketing Tips, This is Strategy! – Stephan Hovnanian appeared first on On Track Tips - Get on Track, Stay on Track | one expert at a time.
How to Manage Multiple Networks – Peg Fitzpatrick
November 11, 2013 16:53 - 34 minutes - 27.9 MBPeg Fitzpatrick and I talk strategy for having a presence on multiple platforms at the same time. A business owner doesn't need to be and shouldn't be on all platforms, but should choose the platforms that make sense for his/her business. Peg and I discuss the different platforms. She shares her thoughts on the importance of organization, scheduling your work and sticking to it, and also shares tools she uses. Read more › The post How to Manage Multiple Networks – Peg Fitzpatrick appeare...
Meet the Master of Video Marketing – Ronnie Bincer
November 06, 2013 13:14 - 34 minutes - 27.5 MBYou've created your business strategy, defined your product or service, identified your target audience, and produced some content. What comes next? Marketing. For many start-ups, marketing is both confusing and intimidating. And if it is not done right, it's simply not effective. So what are your options for effective marketing? Well, limitless, really. There’s... Read more › The post Meet the Master of Video Marketing – Ronnie Bincer appeared first on On Track Tips - Get on Track, St...
The S.M.A.R.T. Business Strategy – Michael Nelson
October 30, 2013 12:55 - 32 minutes - 25.7 MBHave you ever gone on a vacation without a destination? Unless you’re an adventure-seeker living on the edge – which is perfectly fine, by the way – I’m sure you took time to plan. You choose the destination, a path, a budget, and some specific stops along the way. It’s the same when you’re building a business. You need a plan. You need a strategy. … The S.M.A.R.T. Business Strategy – Michael Nelson Read More » The post The S.M.A.R.T. Business Strategy – Michael Nelson appeared first on ...
I make 80K a year with Adsense – Randy Brown
October 27, 2013 12:46 - 30 minutes - 21.2 MBAds. There’re annoying, they’re in your face. You can’t get away from them. So what’s the adage? If you can’t beat them, join them, right? Or not… Big thanks to AdSense expert, Randy Brown for joining us on the “Get on Track, Stay on Track” Podcast to scratch the surface of the online advertising industry. The most important question being “Should I place ads on my website?” We’ll … I make 80K a year with Adsense – Randy Brown Read More » The post I make 80K a year with Adsense – Randy...
5 ways to Create Content if You’re Not a Blogger – Mike Allton
October 21, 2013 12:06 - 30 minutes - 21 MBI’ve been staring at my blank computer screen for the last twenty minutes, just trying to come up with an opening sentence. My hands are clammy, my stomach’s clenched and my heart’s pounding. I really want to go check on social media. I am getting frustrated, almost on the verge of giving up. But I can’t. I have a deadline, and I need to write … 5 ways to Create Content if You’re Not a Blogger – Mike Allton Read More » The post 5 ways to Create Content if You’re Not a Blogger – Mike Allt...
It’s Time to Monetize Your Social Media – Christine DeGraff
October 19, 2013 15:11 - 35 minutes - 24.7 MBWelcome to the first episode of "Get on Track, Stay on Track" where I invite experts to help you with your online strategy. This week I interviewed Christine Degraff, aka "The Circle Queen". But in truth she is so much more. Christine is listed as one of the Top 500 US Female Profiles Read more › The post It’s Time to Monetize Your Social Media – Christine DeGraff appeared first on On Track Tips - Get on Track, Stay on Track | one expert at a time.