The Business of Cookbooks

Frances Largeman-Roth is a Registered Dietitian & the author of the new cookbook, Everyday Snack Tray.  

We discuss: 

Frances’ background & experience in cookbook publishing, and how she discovered the concept for Everyday Snack Tray

A behind the scenes look at & deep-dive into the world of cookbook publishing: What works, what doesn’t work, and her expert advice for anyone thinking about/wondering about what it would be like to write, develop recipes for, and publish a cookbook in 2024 and beyond.

Marketing and distribution of books: Which marketing methods and tactics convert into book sales? What’s the difference between marketing and public relations, and which one matters most when it comes to generating buzz for a new book? 

Frances’ recipe development process: What inspired her to create this specific type of content, why snack trays make for the ultimate family-friendly meal, and how to use food as a means of celebration any time of year. 

Best practices including food safety, food styling, and flavor-balancing tips and tricks that’ll instantly take your snack tray game to the next level (before your copy even arrives). 

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**Advice on this podcast should not replace medical advice provided by your physician.