On The Shelf: How To Get Your Products Into Big Box Retail!
183 episodes - English - Latest episode: over 1 year ago - ★★★★★ - 34 ratingsIf you have a product or a product idea and have ever wondered how to get it placed in a Major Big Box Retailer, “On The Shelf” is the show for you. Every week we tackle important subjects crucial to mounting a successful sales campaign into Big Box Retail. From timeframes to packaging to Pricing we cover it all. Using simple steps, information and instruction, On The Shelf will be your personal wholesale consultant. Presented by TLB Consulting, a concierge consulting company, who has over 22 years of retail / wholesale expertise. Website – www.tlbconsulting.com Twitter – @tlbconsult
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Episodes
Ep. 180 - Understanding The Retail Submission Process
August 24, 2022 10:00 - 33 minutes - 33.9 MBThe retail submission process is a critical part of the retail industry. It is the process by which retailers submit their products to be sold in stores. While it may seem simple, there are a lot of steps involved in it. And in this episode, Timothy Bush discusses the different steps involved, from initial contact to product placement, and offers tips on how to make the process go as smoothly as possible. By the end, you will have a better understanding of the retail submission process and w...
Ep. 179 - Taking Your Ecomm Product Business To The Next Level & Beyond With Carolyn Lowe
February 11, 2022 11:00 - 56 minutes - 54.3 MBGrowing your Ecomm product business in a saturated digital marketplace is no easy task. That's why Carolyn Lowe is here to help! Carolyn is the CEO and Founder of ROI Swift, a digital marketing team helping emerging consumer brands grow their business. She is also the author of Business Growth Do's and Absolute Don'ts: Applied Wisdom from My Work with Dell, Costco, Amazon, and Multiple Start-ups. In this episode, she joins Timothy Bush to give expert advice on expanding your profits on and o...
Ep. 178 - The Onboarding Process: From The Paperwork To The Pricing
February 02, 2022 11:00 - 23 minutes - 21.3 MBOnboarding to a big retailer takes time and effort. It's not difficult, but you need to be dedicated to it because it takes a lot of man-hours for these retailers to get the process all done. So, you got to do your part as well. Join your host Timothy Bush as he goes through the onboarding process from filing paperwork to knowing your product claims. This is all you need to know when it comes to onboarding. Learn more about the process by listening to today's episode. Love the show? Subscri...
Ep. 177 - Getting Your Products Into The Hands Of Celebrities With Sarah Shaw
January 28, 2022 11:00 - 48 minutes - 44 MBA successful business starts with an idea and the ability to execute the essence of that idea. Celebrity designer and CEO of Sarah Shaw Consulting, Sarah Shaw is an experienced business owner who has propelled numerous businesses and products into celebrity hands. Sarah sits with Timothy Bush to do what she does best; teach you how to turn your product ideas from concepts to reality. Sarah shares how she went from a struggling handbag designer who made every mistake in the book to running th...
Ep. 176 - How To Patent Your Product In Today's Market With Russ Krajec
August 27, 2021 10:00 - 44 minutes - 40.5 MBYou may have a patentable idea, but if it doesn't solve any problem, then it's useless. Before you patent something, make sure it has value. Do the idea refining and marketing first. This is what Russ Krajec believes in as a recovering patent attorney. Russ is the CEO of BlueIron, where he provides patent-related financing for small businesses. Join your host, Timothy Bush, as he talks to Russ Krajec about patents and how to do them in today's market. Learn that your idea is key to everythin...
EP 175 - How To Use Facebook And Your Website To Grow Product Sales With Andy Seeley
June 22, 2021 10:00 - 45 minutes - 41.9 MBManaging your website would benefit you in the long run. Timothy Bush talks with Andy Seeley, the CEO of Creatively Disruptive, about healthy diversification and how you quiet the noise and make your product sales grow. He shares different aspects in his entrepreneurial journey and how he grew his business through effective marketing strategies, email marketing, Facebook Ads, and other social media platforms. Join Timothy and Andy as they explore the social media tools used to drive traffic ...
What To Do Before, During & After A Retail Buyer Meeting
April 02, 2021 10:00 - 32 minutes - 29.8 MBMany retailers get too excited in bringing their products in front of buyers only to have that conversation not go well. While having that initial talk with buyers can be exciting, it is important not to dive headfirst but instead prepare. In this episode, Timothy Bush is back to take us deep into the ways we should be approaching buyers. He lays down the three things you can do before, during your communication, and after the direct communication with the buyer has ended. You’ll be surpris...
Ep. 174 - What To Do Before, During & After A Retail Buyer Meeting
April 02, 2021 10:00 - 32 minutes - 29.8 MBMany retailers get too excited in bringing their products in front of buyers only to have that conversation not go well. While having that initial talk with buyers can be exciting, it is important not to dive headfirst but instead prepare. In this episode, Timothy Bush is back to take us deep into the ways we should be approaching buyers. He lays down the three things you can do before, during your communication, and after the direct communication with the buyer has ended. You’ll be surprise...
Ep 174 - What To Do Before, During & After A Retail Buyer Meeting
April 02, 2021 10:00 - 32 minutes - 29.8 MBMany retailers get too excited in bringing their products in front of buyers only to have that conversation not go well. While having that initial talk with buyers can be exciting, it is important not to dive headfirst but instead prepare. In this episode, Timothy Bush is back to take us deep into the ways we should be approaching buyers. He lays down the three things you can do before, during your communication, and after the direct communication with the buyer has ended. You’ll be surpris...
How To Stand Out On The Shelf Through Strategic Packaging With Michael Keplinger
November 10, 2020 11:00 - 49 minutes - 48.3 MBYour brand may be important, but when it comes to real life, a lot of what gets your product off the shelf is your packaging. You can either be strategic about it or leave everything to chance. If you don’t want to do the latter, then you definitely have to start investing in packaging more than you’re probably doing now. As we have repeatedly stressed in this podcast, packaging is not a DIY process. You need to work with someone who really knows what they’re doing and will help you really ...
Ep. 173 - How To Stand Out On The Shelf Through Strategic Packaging With Michael Keplinger
November 10, 2020 11:00 - 49 minutes - 48.3 MBYour brand may be important, but when it comes to real life, a lot of what gets your product off the shelf is your packaging. You can either be strategic about it or leave everything to chance. If you don’t want to do the latter, then you definitely have to start investing in packaging more than you’re probably doing now. As we have repeatedly stressed in this podcast, packaging is not a DIY process. You need to work with someone who really knows what they’re doing and will help you really s...
EP 172 - The Definitive Guide To Building Your Business Credit With Stephen Wible
October 19, 2020 10:00 - 50 minutes - 49.7 MBFor a lot of people who want to take their product to retail, they need to create and develop a company for retailers to partner with. However, one of the things they're probably not building is business credit. On today’s podcast, Timothy Bush is joined by Stephen Wible, a Marine Corps veteran with a deep background in real estate sales, flipping property management, print manufacturing, and building and obtaining business credit. What is business credit and how can you make your company be...
EP 171 – Getting Into Retail: Truths Versus Myths
September 28, 2020 10:00 - 27 minutes - 28.3 MBGetting into retail and securing a spot in the retail big leagues is something many entrepreneurs dream about. Have you ever imagined seeing your products on the shelves of a big box retailer but wondered just how to get your product ready and get placement for them? You probably have all these scenarios in your mind about what could go wrong. On today’s podcast, Timothy Bush examines what scares people about getting their products into retail and busts some myths about them. Love the show...
Ep. 170 – Bringing Your Toy Idea To Life With Azhelle Wade
September 25, 2020 10:00 - 1 hour - 58.6 MBCreating thoughts, ideas and possibilities is the very essence of an inventor. However, turning those ideas into tangible reality is what separates the doers from the dreamers. Helping inventors from all over the world do just that, Tim invites 3X patented toy inventor, Women in Toys Wonder Woman Finalist and one of the 100 most influential women in Toys and Games for 2020, Azhelle Wade. Azhelle shares with us her journey and the lessons she learned along the way that can help you bring your...
EP 169 – How The Entrepreneur Deals With Setbacks In Business: A Five Step Strategy
July 29, 2020 10:00 - 24 minutes - 25.4 MBBusiness is, by nature, unstable, and entrepreneurs recognize that dealing with setbacks is just another facet of their job. Entrepreneurs live in a world of constant flux, and things can change on a monthly, weekly or even daily basis. If you’ve been in business long enough, you would know failure and disappointment like the back of your hand. Yet entrepreneurs, by virtue of being entrepreneurs, have the gall to get back up and thrive even with this constant barrage of problems, barriers an...
EP 168 – Digital Marketing Strategies For Today’s Small Business With Carolyn Lowe
July 07, 2020 10:00 - 42 minutes - 42.5 MBThings will never be as they were before the start of the COVID-19 pandemic, and marketing is no exception. With a lot of people staying at home, digital marketing is making its way to the mainstream at an unprecedented and unforeseen pace. For the longest time, however, the industry has been dominated by the bigger players, and smaller businesses are having a hard time making their voices heard in digital platforms. Carolyn Lowe, the Cofounder and CEO of ROI Swift, is passionate about helpi...
EP 167 – Making Your Dream A Reality With Steven Selikoff
June 30, 2020 10:00 - 1 hour - 59.9 MBWhether you’re an inventor wondering how to manufacture your product and expand into sales or an Amazon seller looking to expand into retailers, the fact is the ability to sell product right now is big. On today’s show, Timothy Bush talks to Steven Selikoff of the Product Development Academy, a company that teaches everything you need to know – from unique product concept, through factories and manufacturing, to getting your products onto retailer’s shelves. Want to know all about developing...
EP 166 – How To Protect Yourself In The Uncertain Times With John Frederick
June 23, 2020 10:00 - 1 hour - 85.4 MBThe world can be a scary place. We never know how many bad people are lurking out there. As fathers, we can’t help but be scared for the lives of our children who are out on their own. Departing from talks about products, Timothy Bush goes in-depth into a necessary topic that we must all learn, especially in these uncertain times: self-defense. Timothy invites over an expert, John Frederick from Frederick Tactical, to teach us how we can protect ourselves in times of trouble. Providing not o...
EP 165 – What Retailers Need Right Now #YourQuestionsAnswered
June 03, 2020 10:00 - 34 minutes - 34.7 MBWhether you’re out and about or if you are sequestered at home still, everybody has their own way of dealing with opening back up. As stores and establishments are creating their own standards – which they have every right to do – all kinds of crazy sentiment are going on out there, especially on social media. On today’s show, Timothy Bush answers some questions from the On The Shelf Now community and takes a closer look at what retailers really need right now when the lockdown is starting ...
EP 164 – Two Key Skills You Will Need In Our “New Normal”
May 07, 2020 10:00 - 27 minutes - 28.2 MBLet’s face it. The post-COVID-19 world will not be a return to normal, but a pivot to a “new normal.” It is in times like this when the entrepreneurial spirit comes into play and distinguishes those who hunker down and wait for everything to level out from those who see opportunity in the middle of adversity and capitalize on it. In the retail business, this entails a significant pivot to new selling paradigms built on customer satisfaction. Timothy Bush encourages us to equip ourselves with...
EP 163 – Navigating Our Business Around COVID-19 With Tom Hazzard
May 04, 2020 10:00 - 1 hour - 71.6 MBThe COVID-19 pandemic has forced a fundamental shift in the entire international landscape, and businesses are working overtime to adapt to the so-called “new normal.” In this new atmosphere, businesses have been figuring out – to varying degrees of success – new ways to continue doing business that still preserve the safety and wellbeing of their employees. Tom Hazzard is the Chief Technology Officer of Podetize. Joining Timothy Bush, Tom discusses how the COVID-19 pandemic has shifted the ...
EP 162 – Developing Your Brand Strategy With Zahra Cruzan
April 14, 2020 10:00 - 1 hour - 62.9 MBNo matter how great you are at what you do, if you don’t know how to apply a value to it for others to see, then you remain in the shadows. This is what today’s guest sees that is lacking among businesses and entrepreneurs and that ad agencies tend to miss out. Timothy Bush introduces us to Zahra Cruzan, owner of Brand Author where she works with local agencies, retailers, and product-based businesses to create custom branding and marketing systems that help them stand out as a premium brand...
EP 161 – Growing Your Sales With “Nutshell” With Mike Carroll
March 18, 2020 10:00 - 1 hour - 76.4 MBSales number is the bottom line statistic for practically every existing business—that much can’t be denied. If you’re not growing your sales, then your company, at the end of the day, isn’t really growing, and no one wants that kind of stagnation to occur for their business. Mike Carroll uses his experience as a Growth Strategist at Nutshell as the company’s Head of Growth. He speaks to Timothy Bush about his experience with helping Nutshell’s growth and shares some lessons that you could e...
Ep. 160 – Do You Have A Trade Show Strategy?
February 24, 2020 10:00 - 23 minutes - 42.4 MBOne of the best ways of showcasing your brand is through trade shows. But how can you outshine so many similar products and services? Today, Timothy Bush shares some trade show strategies that you can use to allow your presence to vibrate in the venue. He highlights the benefits of trade shows as well as the things that you should certainly think about before going to such event. He also offers some tips on what you can present in your booth, something that makes you unique and memorable, hi...
Ep. 159 – Entrepreneurs Helping Entrepreneurs + #QuestionsAnswered
February 09, 2020 10:00 - 31 minutes - 50 MBAs an entrepreneur, the temptation to keep doing things that only benefit the client or the business will always exist, no matter what situation. Because of this, personal growth for entrepreneurs is often ignored or left by the wayside. Timothy Bush talks about making room for one’s personal growth amid the chaos of running a successful business. Make sure you don’t leave your own personal growth behind! Plus, Timothy answers some questions from On The Shelf listeners. Love the show? Subsc...
Ep. 158 – The 5 Lessons I Learned At The Canton Fair
December 20, 2019 10:00 - 30 minutes - 49.4 MBWhat do you get when you put entrepreneurs and factories in one place together? A whole lot of innovation and magic. In this episode, host Timothy Bush reveals the five lessons he learned at the Canton Fair, a biannual trade show for factories in China to exhibit their capabilities in producing. He shares the wisdom he learned from attending the event with fellow entrepreneurs and the magic that came out of seeing entrepreneurial opportunities come to life. Learn some golden nuggets from Tim...
Ep. 157 – Finding Your Entrepreneurial Balance – #flashtopic
December 13, 2019 10:00 - 1 hour - 58.8 MBWhat do you do when you are not doing your job? In this Flash Topic episode, host Timothy Bush brings back Joe Tarnowski, Tracy Hazzard, and Salah Khalaf to talk about finding their entrepreneurial balance. In a world that seems to want more out of us, it can be very difficult to keep track of our life outside of the hustle we do at work. Timothy and his guests share their own thoughts and ways of keeping that work-life balance or what Jeff Bezos calls the “work-life harmony.” They shed ligh...
Ep. 156 – Growing Your E-Comm Business Through Social Media with Thibaud Clément
December 06, 2019 10:00 - 39 minutes - 39.6 MBWith the rise of Amazon, Facebook, and eCommerce websites, selling your products and capturing your target market via the internet is vital to your business success. In this episode, host Timothy Bush talks with Thibaud Clément, the CEO and Co-founder of Loomly about growing your ecommerce business through social media. Thibaud is an expert on making money on social media using Facebook, Instagram, WhatsApp, and even your own website. Listen to this episode and discover how you can be making...
Ep. 155 – How To Be An Agile Entrepreneur With Special Guest Ramesh Dontha
October 22, 2019 10:00 - 54 minutes - 67.2 MBA lot of times, we are very busy building our own business and yet we still don’t seem to have enough time. In this episode, host Timothy Bush talks with special guest and serial entrepreneur Ramesh Dontha about how he became an entrepreneur. Ramesh is an entrepreneur, writer, and blogger. He talks about his agile methodology which is a very iterative, incremental, collaborative approach to developing software that makes things very fast. Ramesh also introduces his book, The 60 Minute Startu...
Ep. 154 – Building And Growing Your Brand On Amazon With Kiri Masters
October 16, 2019 10:00 - 56 minutes - 68.9 MBGetting around Amazon to scale up your business is not an easy-breezy task. From loading your catalog and getting your content together to setting up your campaigns, you can drain your energy doing all of these especially if you lack the manpower to do so. Podcast host, the author of Amazon for CMOs, and the Founder of Bobsled Marketing Kiri Masters offers her expertise in this area. Kiri launched her first eCommerce business on Amazon. She shares some tips on how you can make your way throu...
Ep. 153 – Travel Rules To Live By + #QuestionsAnswered
September 25, 2019 10:00 - 25 minutes - 26.4 MBFor many entrepreneurs, traveling is part of the business, whether they like it or not. In most cases, traveling is made worse because other people fail to follow some unspoken travel rules. In this episode, Timothy Bush shares fifteen sensible travel rules that, if followed, are guaranteed to make everyone’s trip smoother and a little less daunting. He also touches on how you can do a year-end assessment of your efforts to put your products on the shelf. Catch his tips on how to get a “yes”...
Ep. 152 – Buyer Decks, Line Sheets And Spec Sheets! What You Need To Know!
August 22, 2019 10:00 - 29 minutes - 30 MBOne of the most important things that will help get your products into a major big-box retailer is a good presentation otherwise known as the buyer deck. In this episode, Timothy Bush takes on the topic of building a buyer deck that retailers can leaf through to learn about your company and product. He gets down into the things you can put in it, as well as talks about building the line sheets and spec sheets. Don’t miss out on learning about buyer decks as you enter into a partnership with ...
Ep. 151 – How To Grow Your Product Margin with Steven Selikoff and Amy Wees
August 08, 2019 10:00 - 32 minutes - 33 MBHave you ever been in a position where you’re feeling stuck about the pricing you have? Have you sold to a retailer and the money that is coming back is not what you want it to be? If so, then this episode will be a treat for you. Timothy Bush sits down with two experts in the field, Steven Selikoff and Amy Wees of The Canton Fair Experience, to talk about product margins. They get deep into the discussion about creating some efficiencies that will change your product in a meaningful way and...
Ep. 150 – Flashtopic13: What Do Customers Want In A Product with Joe Tarnowski, Jamie Robinson, and Shannon Curtin
July 15, 2019 10:00 - 1 hour - 60.3 MBOne of the greatest mysteries in business that has constantly been covered and uncovered is understanding what customers exactly want in a product. When people shop, all of them are potential customers. But how can you actually turn them into actual consumers? Getting into the topic in this thirteenth Flash Topic together with host Timothy Bush are Joe Tarnowski, Jamie Robinson, and Shannon Curtin. As they go deeper into understanding what makes people want to buy, they give insights from di...
Ep. 149 – How To Identify The Uniques Of Your Product + #otherquestionsanswered
June 08, 2019 10:00 - 27 minutes - 28.3 MBIn this very crowded market, it is very hard to be seen when you don’t have a product that stands out. How then can you rise above and become something that must not be missed? It’s simple. Find the uniques of your product. Timothy educates us on how to identify what makes your product shine among the crowd, giving a great and easy exercise that will bring them to light. Answering other questions along the way, he also shares his insights on how you can keep going in the face of rejection, f...
Ep. 148 – How To Get Your Product Produced Right The First Time! with Amy Wees
May 31, 2019 10:00 - 55 minutes - 54.5 MBHaving been an overachiever and a straight-A student since she was young, Amy Wees’ fire for business and finance was lit when she won a stock market competition in high school. Since then, she’s been fascinated with business and became a full-time entrepreneur after her eighteen-year stint with the government and the military as a strategist and planner. Amy is now the CEO of Amazing at Home, a consultant, and a podcast host. She joins us to show how we can get our product produced right th...
Ep. 147 – You’re Finally In Retail, What Now? with David Lemley
May 28, 2019 10:00 - 1 hour - 77.4 MBAs the world of branding and advertising is continuously evolving to a more modern domain, competition, especially in the food and beverage company, is also getting stronger. David Lemley, Chief Strategist of Retail Voodoo, talks about how to showcase food products in a sustainable manner. He shares his opinions about brands and gives some tips on how to get noticed, how to get products in the field, and how to rise above the noise. As David talks about disruption, he lists having a good soc...
Ep. 146 – Top 10 Lessons In The Last 10 Years!
April 23, 2019 10:00 - 35 minutes - 35.8 MBThe road to success is never an easy one. However, all the challenges you face are meant to help you become a better and learned entrepreneur. In this episode, Tim shares the top ten lessons he has learned as an entrepreneur and talks about TLB Consulting’s tenth anniversary. Get insights as he shares some essential tips on retail, product packaging, and continuously pursuing your dreams. Love the show? Subscribe, rate, review, and share! Here’s How » Join the On The Shelf community today...
Ep. 145 – #FlashTopic: 2019 Reading List For Success
March 08, 2019 10:00 - 1 hour - 72.1 MBJoe Tarnowski, Salah Khalaf, Shannon Curtin, and Tom and Tracy Hazzard are back to take us into their library as they provide a great reading list for success. Equipped with two books that they felt had a major impact on their lives and businesses, they gear us up for a journey across multiple places. Get in touch with a book for entrepreneurs who work themselves all the time. Find out how brands have goals and life of their own to tell. Learn an interesting model of how to look at your busi...
Ep. 144 – What Retail Buyers Are Thinking, But Won’t Ask!
February 09, 2019 10:00 - 25 minutes - 26.9 MBDo you ever wonder why you don’t get a ‘yes’ from the buyer in spite of what you might think is a great presentation? Do you email them and they don’t respond to you? Making a sale can be such an uphill battle. Having an effective sales pitch is a key fundamental in a sales job, therefore, you need to prepare an effective technique. Preparing an answer to their possible questions may definitely do the trick. Timothy walks us through these questions that buyers may ask you and question that b...
Ep. 143 – #FlashTopic11: The Best Advice Ever Given For Entrepreneurs
February 06, 2019 10:00 - 40 minutes - 40.8 MBMore and more people are wanting to become entrepreneurs. However, what is that really like? Before jumping in with both feet, listen to what the experts have to say. Joe Tarnowski, Tracy Hazzard, Jamie Robinson, and Salah Khalaf are back on the panel of Flash Topic, joined by a new addition, Shannon Curtin of The Possibility Group, to dish out some of the best advice they have for aspiring entrepreneurs. Love the show? Subscribe, rate, review, and share! Here’s How » Join the On The She...
Ep. 142 – Entrepreneurship With Former Retail Buyer Shannon Curtin
January 16, 2019 10:00 - 56 minutes - 54.6 MBThere are so many layers to entrepreneurship that needs to be explored when you want to become successful in it. Going deep into the retail side of it is Shannon Curtin. Shannon is a beauty industry expert, art curator, real estate developer, clean water activist, and the founder of TPG, The Possibility Group. She gives great insights into retail as she provides her personal experience in the industry, from talking about a trip she took down to FAO Schwartz in New York to the Hallmark Channe...
Ep. 141 – Embracing Excellence w/ Pete Roberts & Brian Littlefield of Origin USA
November 29, 2018 10:00 - 49 minutes - 48.7 MBAt the end of the day it's just people trying to make the best decisions for their company. Pete Roberts and Brian Littlefield from Origin USA sat down with Tim to talk about how they started their company and how embracing excellence enabled them to scale it. Pete and Brian’s partnership is a huge powerhouse. Origin USA manufactures products for Jiu Jitsu, MMA, BJJ, Grappling and Lifestyle Athletes. They’ve teamed up with Jocko Willink to produce vitamin supplements as well. Discover what d...
Ep. 140 – What To Do If You Can’t Afford Professional Packaging + More #questionsanswered
November 08, 2018 10:00 - 21 minutes - 23.3 MBOne of the challenges of taking your product to retail is getting that professional packaging which can cost you as much as $10,000 to $15,000. It can be very heavy on the pocket, but then you can’t very well do it with substandard packaging because in retail, packaging is very important. So what do you do? Learn the answer to this as well as other questions that come to mind when you’re taking your product to retail and putting it on the shelf. Love the show? Subscribe, rate, review, and s...
Ep. 139 – #FlashTopic10: How Important Is Your Image? with Emily Page
November 05, 2018 10:00 - 51 minutes - 63.9 MBWhat makes up an image? We’re talking about your image, your company’s image, or your product’s image. What is it and does it even matter? How does it all come about and how do you protect it, grow it, and make it better? Emily Page from Pearl Resourcing is here to give her thoughts on how important your image is. Love the show? Subscribe, rate, review, and share! Here’s How » Join the On The Shelf community today: Ontheshelfnow.com On The Shelf Now Facebook Group On the Shelf Now Face...
Ep. 138 – The Distraction: Building Anticipation Into Your Pitch
October 25, 2018 10:00 - 12 minutes - 14.9 MBIn sales, getting the person you’re talking to engaged in your sales conversation is crucial, especially if they’re not engaged. That means the person you’re talking to is on their phone, they’re looking around, they’re rolling their eyes, they’re yawning, they’re putting their head in their hands. It’s a struggle to get any kind of a commitment from these types of people. To get anything going, you want to get your buyer engaged. You want to get them involved. One of the ways that you can d...
Ep. 137 – The Wedgy: A Make48 Success Story with Team D.a.D
October 15, 2018 10:00 - 51 minutes - 50.5 MBFor those who may not be familiar with the show Make48, it’s where teams of all ages, genders, backgrounds, and places develop brand new ideas in a weekend invent-a-thon where they have 48 hours to plan, prototype, and pitch an idea for prizes and licensing potential. It is a valuable resource for anyone and everyone to gain insight into the innovation community. David McCutcheon, full time teacher and inventor and avid listener of the podcast, has wanted to be on Make48, so he brought toget...
Ep. 136 – The Heart And Soul Of Packaging with Emily Page
October 01, 2018 10:00 - 55 minutes - 53.7 MBDo you every notice that somehow packaging always seems to take a back seat to other seemingly more important items on you list. It’s what gets done with the the money that is leftover, which Emily Page will tell you is not always the best strategy. The real truth is that product packaging is major. It can be difficult, if not impossible, to land your product on the shelf of a major retailer without some really concise, professional, well thought out packaging. Emily Page of Pearl Resourci...
Ep. 135 – Do You Need To Be There In Person To Sell? #Flashtopic9
September 18, 2018 10:00 - 1 hour - 62.5 MBJoe Tarnowski, Tracy and Tom Hazzard, Jamie Robinson from Trivium Consulting, and Salah Khalaf join together in bringing back Flash Topic no. 9 to talk about how selling in person compares to digital mediums. Is virtual selling over the phone, Zoom, Skype, or email just as good as face-to-face? They pour their insights to identify which one is better for sales as they weigh in with each other’s opinions. Tackling the digital types of selling, they discuss about content building, marketing, a...
Ep. 134 – How Important Is Your Story? + Other Questions Answered
September 13, 2018 10:00 - 20 minutes - 39.7 MBTim addresses a couple of questions about retail and some important aspects that you need for your business. Starting with Toys R Us leaving the market, he shares the big opportunity that opens up, which those in the Toy industry should grab. He then puts forward the value of your story, reiterating how it should never be left out while offering nuggets of advice on pitching. Lastly, he addresses some questions on buying and selling. There may be times when buyers don’t reach out immediately...