Brand Leadership Ep#2: MGM Resorts and Chili's
On Strategy Showcase
English - May 12, 2024 18:00 - 45 minutes - 31.5 MBMarketing Business Management back stories strategy creative strategy planning marketing brand case study campaigns advertising Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The story behind Hilton Hotels' "It matters where you stay"
Next Episode: Ryanair’s controversial social strategy explained
Sarah Moore, SVP Brand Marketing at MGM Resorts International and George Felix, CMO of Chili’s Grill & Bar, join me for a conversation about breathing new life into brands and about the opportunity of defining a consumer-facing role for your corporate brand. Thanks to Tracksuit (the affordable brand tracking solution for modern-day brands) for sponsoring this series. More at gotracksuit.com.