Ryanair’s controversial social strategy explained
On Strategy Showcase
English - May 16, 2024 11:00 - 44 minutes - 30.3 MBMarketing Business Management back stories strategy creative strategy planning marketing brand case study campaigns advertising Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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For the Irish airline, it was not a deliberate attempt at being disrespectful to passengers. There was a strategic imperative behind it all and we hear about it today from Michael Corcoran, former Head of Social Strategy at the ultra low cost airline. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring. Learn more at MAE.academy.