The story behind Hilton Hotels' "It matters where you stay"
On Strategy Showcase
English - May 09, 2024 13:00 - 38 minutes - 26.4 MBMarketing Business Management back stories strategy creative strategy planning marketing brand case study campaigns advertising Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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I'm joined by James Sowden, CSO at TBWA/Chiat/Day NY and Dan Reynolds, Global SVP at Hilton to chat about the latest campaign for their portfolio of properties. Thanks to the Master of Advertising Effectiveness (MAE) program for sponsoring this episode. Learn more at MAE.academy.