Ep 004 | Aaron Franzen: The Art of Selling Spray Foam

Aaron Franzen’s background runs deep in the insulation industry. From installer and mechanic to owning his own spray rig, all the way to his current position as Spray Foam Equipment Manager at IDI Distributors. In this episode, Aaron talks about various techniques for selling spray foam without talking about features and benefits; using stories, testimonials, and relating to the customer. When done correctly, selling can be an art form that can overcome price by focusing on the human element.