Omnichannel by OmnichannelX
62 episodes - English - Latest episode: 21 days ago - ★★★★★ - 1 ratingWorld-leading experts teach you how to build scalable, personalisation-ready, omnichannel strategies and solutions on the OmnichannelX podcast.
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Episodes
Ep. 40 – Think Fast! AI and Truth Collapse
June 27, 2024 12:19 - 57 minutes - 53 MBWhen both simple and sophisticated AIs become universal, how will we tell real from synthetic? And if we can't, what do we do as individuals and societies to maintain coherence in our institutions, cultures, and our own sense of internal stability? Today we're starting a productive discussion about Truth Collapse: The AI-accelerated meta-crisis that could make or break the world. What you'll learn: The importance of humility and understanding our vulnerabilities to predict and prepare...
Ep. 39 – Think Harder: The dark side of content and AI
May 28, 2024 12:32 - 48 minutes - 111 MBUnderstanding AI Ethics is crucial as we integrate artificial intelligence more deeply into our societies. This article explores five essential insights into AI ethics that help safeguard our future. Explore the ethical complexities of AI and technology in this insightful podcast with Noz Urbina and Larry Swanson. Learn about the manipulation tactics of big tech, the historical power of corporations, and the crucial role of government in technology regulation. What you'll learn: Unders...
Ep. 38 – The state of omnichannel in financial services w/ Robyn Eastlake
April 30, 2024 13:40 - 45 minutes - 104 MBNoz Urbina and Robyn Eastlake discussed the current state of omnichannel in the financial services sector, emphasizing its crucial role in meeting users' needs and staying connected with businesses. They highlighted the importance of content efforts being connected and omnichannel, and offered tips on how to implement successful omnichannel strategies. They discussed the challenges of creating a successful content strategy in the financial services industry, including balancing short-term go...
Ep. 37 – Marketing to audience intent instead of the funnel w/ Ashley Faus
March 20, 2024 16:52 - 51 minutes - 118 MBOur guest today is Ashley Faus, whose work has been featured in TIME, Forbes, and The Journal of Brand Strategy. She currently works at Atlassian as a Head of Lifecycle Marketing. In this episode, Ashley and Noz Urbina unpack the power of content intent in boosting demand, dissecting learn vs. use intent, funnel phases in intent-focused strategies, and AI’s role in content creation. They offer expert insights and tips on streamlining content roles for team synergy, ensuring message harmony...
Ep. 36 – Think again: Untapping AI opportunities w/ Noz Urbina
February 23, 2024 13:31 - 46 minutes - 107 MBIn today's episode of the Omnichannel Podcast, we're joined by AI expert Noz Urbina, alongside our host Larry Swanson, to go deeper into the transformative power of artificial intelligence across business, creativity, and more. This discussion will uncover how AI is revolutionizing our methods of problem-solving, content creation, and decision-making. Join us as Noz shares his journey through the evolution of AI, highlighting its potential to enhance human creativity and challenge our und...
Ep. 35 – Fixing the fundamentals of the web: Sharing 55 years of omnichannel experience w/ Steven Pemberton
February 07, 2024 11:06 - 38 minutes - 88.9 MBOur guest today is Steven Pemberton, a renowned researcher in the field of computer science and information technology. Pemberton is best known for his contributions to the development of the World Wide Web, particularly in the areas of markup languages and web standards. In this podcast episode, Steven and Noz discuss the future of web development and content strategy. This discussion untangles the complexities of web technologies, emphasising the pivotal role of structured content and th...
Ep. 34 – Focus, leverage, and build habits with ex-Spotify leadership coach w/ Cliff Hazell
January 23, 2024 13:26 - 48 minutes - 111 MBOmnichannel is the unification of engagement and communication strategies so that they complement each other – rather than run in parallel – to give the audience what they really need. That means orchestrating experiences across multiple touchpoints and aligning content, design, governance, and systems around people's journeys. Our guest today is Cliff Hazell. He's a founder, manager, and coach. Over the last two decades, Cliff has built a career dedicated to dismantling the barriers that ...
Ep. 33 – Decoding the Content Tech Evolution w/ Tony Byrne
December 12, 2023 12:12 - 36 minutes - 84.6 MBIn this OmnichannelX podcast episode, host Noz Urbina sits down with Tony Byrne, Founder of Real Story Group (formerly CMS Watch). Tony brings over two decades of expertise in CMSs, offering unique perspectives on the evolution of DAMs, headless CMS, and the emerging role of AI in content strategy. This episode delves into the complexities of modern content technologies and offers insightful strategies for making informed choices in a rapidly changing digital landscape. By the end of th...
Ep. 32 – Mastering AI, Metaverse, and Modern Content Dynamics w/ Brian Piper
November 29, 2023 12:50 - 43 minutes - 100 MBIn this OmnichannelX podcast episode, host Noz Urbina sits down with Brian Piper, Director of Content Strategy and Assessment at the University of Rochester. They explore the evolution of digital marketing, the impactful role of AI, and the fascinating world of the metaverse. Brian shares valuable insights from his work at the University of Rochester, discussing the intricacies of user journeys, content optimisation, and the future of AR/VR in education. What you will learn: Understand...
Ep 31. Navigating the Digital Asset Management Landscape w/ Thomas Stilling
November 16, 2023 10:35 - 35 minutes - 80.9 MBIn this enlightening episode of the podcast, host Noz Urbina sits down with Thomas Stilling, a seasoned expert in Digital Asset Management (DAM) and digital strategy. With his extensive background at Forrester Research and 20th Century Fox, Thomas delves into the intricacies of DAM systems, their evolution, and their crucial role in powering omnichannel experiences. The discussion also touches on the differences between DAMs and Content Management Systems (CMS), the emerging role of AI in ...
Ep. 30 – Unlocking the power of structured content in Life Sciences w/ Regina Lynn Preciado
November 02, 2023 11:57 - 41 minutes - 94.6 MBIn this episode, Noz Urbina sits down with Regina Lynn Preciado, senior content strategist with Content Rules, Inc. They delve into the world of structured content and its critical role in the life sciences industry. With over two decades of experience in solving complex content challenges, Regina shares insights on how structured content can transform the way organizations manage and deliver information. They discuss the unique content management challenges faced by life sciences companie...
Podcast Ep. 30 – Unlocking the power of structured content in Life Sciences w/ Regina Lynn Preciado
November 02, 2023 11:57 - 41 minutes - 94.6 MBIn this episode, Noz Urbina sits down with Regina Lynn Preciado, senior content strategist with Content Rules, Inc. They delve into the world of structured content and its critical role in the life sciences industry. With over two decades of experience in solving complex content challenges, Regina shares insights on how structured content can transform the way organizations manage and deliver information. They discuss the unique content management challenges faced by life sciences companie...
Ep. 29 – Mapping content ecosystems w/ Scott Kubie
October 18, 2023 12:20 - 42 minutes - 98 MBIn this episode, Noz Urbina and Scott Kubie delve into the world of content ecosystem mapping. They discuss how this strategic approach can revolutionise content strategy by aligning digital strategy with business goals. Learn how to disambiguate and clarify your organisation's content reality, making it easier to see the forest for the trees. Scott discusses the blurring lines between designers and writers, emphasising the importance of integrating design and words to create holistic, strat...
Ep. 28 – Content modelling beyond the tech: User needs first w/ Michel Andrews
October 05, 2023 11:27 - 38 minutes - 87.6 MBIn this episode, Noz Urbina and Michael Andrews dive into the world of structured content and content modelling. They discuss the importance of bridging technical and business requirements, balancing the needs of omnichannel delivery with content creators' usability, and why not everything needs heavy modelling. What you will learn: The common challenges faced in creating and implementing a content model How to strike a balance between technical requirements and content creator usability ...
Ep. 27 – Cracking the content management conundrum w/ Jeff Eaton
September 20, 2023 14:30 - 1 hour - 155 MBIn this episode, Noz Urbina and Jeff Eaton unravel the intricacies of content management systems, data structures, and the role of AI in today's digital landscape. From the challenges of migrating content to the importance of shared organizational language, this discussion offers valuable insights for content professionals and tech enthusiasts alike. Discover how AI can augment creativity and problem-solving, and gain a deeper understanding of the complexities behind content management. Wha...
Podcast Ep. 27 – Cracking the content management conundrum w/ Jeff Eaton
September 20, 2023 14:30 - 1 hour - 155 MBIn this episode, Noz Urbina and Jeff Eaton unravel the intricacies of content management systems, data structures, and the role of AI in today's digital landscape. From the challenges of migrating content to the importance of shared organizational language, this discussion offers valuable insights for content professionals and tech enthusiasts alike. Discover how AI can augment creativity and problem-solving, and gain a deeper understanding of the complexities behind content management. Wha...
Ep. 26 – Content modelling in the age of headless CMS and AI w/ Larry Swanson
September 08, 2023 09:23 - 50 minutes - 45.9 MBIn this episode, Noz Urbina sits down with content expert Larry Swanson. Together, they explore the intricate world of content modelling, the rise of headless CMS, and the importance of understanding user needs. Larry shares his journey from the early days of the internet to the current challenges of orchestrating decoupled, multi-channel content. Whether you're a seasoned content strategist or just starting out, this conversation offers invaluable insights into the ever-evolving content ind...
Ep. 25 – Strategic content design for people and machines w/ Are Halland
August 12, 2023 18:23 - 38 minutes - 88.6 MBIn this episode, Noz Urbina and Are Halland explore the application of content models in the digital landscape, focusing on practical strategies for flexible, personalized, and omnichannel content solutions. What you will learn: The value and challenges of adopting AI for the pharmaceutical industry The concept and methodology of the core model for content design How to prioritize user needs and business objectives in content creation The impact of content design on user engagement and ...
Ep. 24 – Actually bridging departmental silos: A cross-team case study at Autodesk w/ Alissa Briggs
July 26, 2023 16:34 - 19 minutes - 43.7 MBIn this episode, we hear from Alissa Briggs, Design Leader at Autodesk. Alissa takes us on a journey from her startup experience at PlanGrid to joining Autodesk, sharing how collaborative design thinking transformed their approach to product development and customer value. What you will learn: Align marketing and product messaging for a seamless customer experience. Overcome organizational silos to scale your business through effective collaboration. Use design thinking for impactful pr...
Ep. 23 – You can’t break silos, but you can connect them w/ Jael Schultz and Audrey Hamoy
July 12, 2023 09:38 - 44 minutes - 101 MBIn this episode, we hear from Audrey Hamoy and Jael Schultz from American Express. Noz engages in an in-depth discussion with Audrey and Jael, content strategy professionals navigating the complex terrain of cross-channel consistency. They unpack the challenges and share the strategies they have employed to create a seamless communication experience across various channels. They discuss the importance of consistency in communication, documenting processes, collaborative efforts, and how ...
Ep. 22 – ContentOps and sustainability: Good for omnichannel and the Planet w/ Rahel Anne Bailie
June 27, 2023 12:16 - 36 minutes - 83.2 MBIn this episode, we hear from Rahel Anne Bailie, Executive Consultant at ICP. In this podcast, Noz and Rahel delve into the critical role of digital professionals in the quest for carbon neutrality. Greenwashing is out. Net zero is in. Brands are being called upon to show their carbon footprint reduction and report their progress to investors, clients, and the public. With technology usage generating a heavier carbon footprint than the airline industry, brands can no longer claim that "goi...
Ep. 21 – Omnichannel first steps at Dechra Pharmaceuticals w/ Thomas Molenaar
June 13, 2023 11:41 - 40 minutes - 93 MBIn this episode, we hear from Thomas Molenaar, Head of Marketing at Dechra Pharmaceuticals. Noz and Thomas discuss Dechra’s initial steps to implement and build the necessary infrastructure, processes, and platforms to support their omnichannel aspirations. Join us as we delve into topics such as data integration, process integration, channel strategy, and the human side of this complex operation. This episode serves as a roadmap for those at the beginning stages of their own omnichannel...
Ep. 20 – Science-backed principles for human-centric experience design – part 2 w/ Dana Rock
June 01, 2023 10:22 - 40 minutes - 55 MBOur experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our expectations, feelings, and our memories. These things might sound kinda squishy and abstract. But, as Dana will explain, it’s these squishy-sounding bits that are key to designing the ‘right’ experience for your customers. And it’s these bits which we can easily forget, particularly when we are focused on delivering within our specialist areas. In this two-part episode,...
Ep. 20 – Science-backed principles for human-centric experience design – part 1 w/ Dana Rock
May 16, 2023 14:04 - 34 minutes - 47.4 MBIn this episode, we hear from Dana Rock, Director of Experience at Pickle Jar Communications. Our experience is the sum total of all the bits. It’s made up of our interactions and touchpoints, but also our expectations, feelings, and our memories. These things might sound kinda squishy and abstract. But, as Dana will explain, it’s these squishy-sounding bits that are key to designing the ‘right’ experience for your customers. And it’s these bits which we can easily forget, particu...
Ep. 19 – AI, ontologies, and componentized content – Yanko Ivanov
May 02, 2023 14:40 - 49 minutes - 114 MBIn this episode, we hear from Yanko Ivanov, Enterprise Solution Architect at Enterprise Knowledge. He and Noz Urbina define and then differentiate between the often and easily confused areas of domain models, content models, ontologies, and knowledge graphs. By zooming out and covering all these terms together, they illuminate how each contributes to different business scenarios by addressing different aspects of structured content and data
Ep. 18 – The State of the Content Strategy – Kristina Halvorson
April 20, 2023 10:32 - 39 minutes - 53.6 MBIn this episode, we hear from Kristina Holvorson, CEO, Brain Traffic. Producer, Confab and Button, and Content Strategist at large. She and Noz Urbina discuss the evolution of content strategy into specialized fields, the importance of recognizing the value of content as a business asset, and the role of asking the right questions upfront to prevent pitfalls in content initiatives. They also touched on the impact of AI and the significance of meeting user experience needs for the success of...
Ep. 17 – IKEA, and their human-centric approach to the Metaverse – part 2 - Timi Stoop-Alcala
February 10, 2023 14:43 - 32 minutes - 45.3 MBIn this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA. She and Noz Urbina discuss what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse. Timi explains what the metaverse means in terms of day-to-day work and how to start getting people curious about it.
Ep. 16 – IKEA, and their human-centric approach to the Metaverse – part 1 - Timi Stoop-Alcala
January 11, 2023 18:21 - 30 minutes - 42.6 MBIn this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA. She and Noz Urbina discuss what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse. Timi explains what the metaverse means in terms of day-to-day work and how to start getting people curious about it.
Podcast Ep. 16 – IKEA, and their human-centric approach to the Metaverse – part 1 - Timi Stoop-Alcala
January 11, 2023 18:21 - 30 minutes - 42.6 MBIn this episode, we hear from Timi Stoop-Alcala, the Principal Content Strategist at IKEA. She and Noz Urbina discuss what the metaverse is, how it relates to human usability, and how IKEA is focusing on being human-centric in the metaverse. Timi explains what the metaverse means in terms of day-to-day work and how to start getting people curious about it.
Ep. 15 – What skills should UX and content marketing people focus on? – Mariah Obiedzinski
October 20, 2022 16:45 - 48 minutes - 66 MBIn this episode, we hear from Mariah Obiedzinski, AVP of Content Services at Stamats. Mariah Obiedzinski and Noz Urbina discuss current and upcoming trends in the omnichannel space, including crucial methodologies and technologies that drive results. “The ability to listen to what your audiences are doing. What they want from you and what they’re asking before they’re forced to ask. Being proactive and translating those findings into real applications. Keeping that relevance and your user...
Ep. 14 – Making omnichannel-ready experience maps – Yuri Vedenin
September 28, 2022 11:28 - 45 minutes - 58.1 MBHow can you make omnichannel-ready experience maps, instead of the fluffy abstract journey maps we’re used to seeing? In this episode we hear from Yuri Vedenin, founder and CEO of UXPressia. He explores various user experience methods, such as customer journey maps, and how they can be best used to drive meaningful results in teams and products. Together with Noz Urbina, they examine the nuances of effective user experience strategy, methods, and how to garner effective insights from resea...
Ep. 14 - Making omnichannel-ready experience maps
September 28, 2022 11:28 - 45 minutes - 58.1 MBHow can you make omnichannel-ready experience maps, instead of the fluffy abstract journey maps we’re used to seeing? In this episode we hear from Yuri Vedenin, founder and CEO of UXPressia. He explores various user experience methods, such as customer journey maps, and how they can be best used to drive meaningful results in teams and products. Together with Noz Urbina, they examine the nuances of effective user experience strategy, methods, and how to garner effective insights from resea...
Ep. 13 – Content Models vs Domain Models – Carrie Hane
July 18, 2022 13:19 - 42 minutes - 57.7 MBWhat is a domain model? What's a content model? How do they relate? In this episode we hear from Carrie Hane co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow. She and Noz Urbina examine these questions in the context of effective omnichannel strategy, and the present and future of content and user experience design.
Ep. 12 – Immersive digital experiences and products – Preston So
April 28, 2022 11:23 - 40 minutes - 55 MBIn this episode we hear from Preston So, Senior Director of Product Strategy at Oracle. We explore the past, present, and future of immersive experiences, and how they can be used to deliver rich experiences for users. What are “immersive experiences” in the digital channel space? “These experiences immerse a customer or user in an environment that presents them with content or user experiences that are not limited to a screen. I realize this is a vague definition, but it’s vague on ...
Ep. 12 – Immersive digital experiences and products – Preston So, Oracle
April 28, 2022 11:23 - 40 minutes - 55 MBIn this episode we hear from Preston So, Senior Director of Product Strategy at Oracle. We explore the past, present, and future of immersive experiences, and how they can be used to deliver rich experiences for users. What are “immersive experiences” in the digital channel space? “These experiences immerse a customer or user in an environment that presents them with content or user experiences that are not limited to a screen. I realize this is a vague definition, but it’s vague on ...
Ep. 11 – Who is Design for Cognitive Bias for? - David Thomas
April 15, 2022 08:15 - 47 minutes - 65.2 MBIn this episode, we hear from David Dylan Thomas Founder and CEO of David Dylan Thomas, LLC. He explores his book Design for Cognitive Bias and how people who work in the content and user experience sphere can integrate anti-bias processes in their organizations. “If you make assumptions, this book is for you.” And don't we all make assumptions? This book is truly meant for everyone as we all have our cognitive biases, but this book may resonate most with designers, content strateg...
Ep. 11 – Who is Design for Cognitive Bias for? – David Dylan Thomas
April 15, 2022 08:15 - 47 minutes - 65.2 MBIn this episode, we hear from David Dylan Thomas Founder and CEO of David Dylan Thomas, LLC. He explores his book Design for Cognitive Bias and how people who work in the content and user experience sphere can integrate anti-bias processes in their organizations. “If you make assumptions, this book is for you.” And don't we all make assumptions? This book is truly meant for everyone as we all have our cognitive biases, but this book may resonate most with designers, content strateg...
Ep. 10 – How to join the livestream & podcast revolution – Christophe Trappe
March 29, 2022 15:51 - 38 minutes - 53.5 MBIn this episode we talk with Christoph Trappe, Chief Content Officer at The Authentic Storytelling Project. He explores how livestreaming can be an effective way in forging strong relationships with your audience and how it can be used to help your organization craft omnichannel content. We went offline for a long time during the pandemic. This episode was pre-recorded in 2021. Forging New Relationships As content marketers, how do we continue to build authenticity and sincerity in our...
Ep. 10 – How to join the livestream & podcast revolution – w. Christophe Trappe
March 29, 2022 15:51 - 38 minutes - 53.5 MBIn this episode we talk with Christoph Trappe, Chief Content Officer at The Authentic Storytelling Project. He explores how livestreaming can be an effective way in forging strong relationships with your audience and how it can be used to help your organization craft omnichannel content. We went offline for a long time during the pandemic. This episode was pre-recorded in 2021. Forging New Relationships As content marketers, how do we continue to build authenticity and sincerity in our...
Ep. 9 – Activating omnichannel with content intelligence – Cruce Saunders
May 13, 2020 16:16 - 42 minutes - 59 MBIn this episode, we hear from Cruce Saunders, the founder, and principal at [A] (simplea.com). We explore the role of content structure to shape omnichannel enterprise publishing, and to support multiple modes of content delivery. Also, we dive deep into the organizational structures that help support teamwork around the intelligent, modular content that is the foundation for next-generation customer experiences. The difference between omnichannel, multichannel, and cross-channel We begin ...
Ep. 9 – Activating omnichannel with content intelligence – with Cruce Saunders
May 13, 2020 16:16 - 42 minutes - 59 MBIn this episode, we hear from Cruce Saunders, the founder, and principal at [A] (simplea.com). We explore the role of content structure to shape omnichannel enterprise publishing, and to support multiple modes of content delivery. Also, we dive deep into the organizational structures that help support teamwork around the intelligent, modular content that is the foundation for next-generation customer experiences. The difference between omnichannel, multichannel, and cross-channel We begin ...
Ep. 8 – Content design: Resetting the conversation around content - with Sarah Richards
May 13, 2020 15:49 - 37 minutes - 34.8 MBIn this episode, we talk with Sarah Richards of Content Design London, the founder of what has become an entire movement in the world of content: content design. Like all good movements, and in line with the movement's own philosophy, it is synthesis and clarification of what came before. Content design has aspects you might consider content strategy, UX research, and customer journey mapping, all under a unified umbrella discipline. It is a research-driven approach to passing content requi...
Ep. 8 – Content design: Resetting the conversation around content – Sarah Richards
May 13, 2020 15:49 - 37 minutes - 34.8 MBIn this episode, we talk with Sarah Richards of Content Design London, the founder of what has become an entire movement in the world of content: content design. Like all good movements, and in line with the movement's own philosophy, it is synthesis and clarification of what came before. Content design has aspects you might consider content strategy, UX research, and customer journey mapping, all under a unified umbrella discipline. It is a research-driven approach to passing content requi...
Ep. 7 – Agile CMS Forrester Research's omnichannel approach for a new era
April 22, 2020 12:11 - 33 minutes - 76.6 MBIn this episode, Programme Director Noz Urbina interviews Mark Grannan, Senior Analyst from Forrester Research. Mark takes us through Forrester’s new term: “Agile CMS” and how it separates content management, planning, and analytics from the channel end-points to enable content-as-a-service for all potential channels at once from a single, central hub. Mark’s contributed to several whitepapers on omnichannel and focuses especially on platform and systems, making him a valuable resource for u...
Ep. 7 – Agile CMS Forrester Research’s omnichannel approach for a new era – Mark Grannan
April 22, 2020 12:11 - 33 minutes - 76.6 MBIn this episode, Programme Director Noz Urbina interviews Mark Grannan, Senior Analyst from Forrester Research. Mark takes us through Forrester’s new term: “Agile CMS” and how it separates content management, planning, and analytics from the channel end-points to enable content-as-a-service for all potential channels at once from a single, central hub. Mark’s contributed to several whitepapers on omnichannel and focuses especially on platform and systems, making him a valuable resource for u...
Ep. 6 – Operationalising your omnichannel strategy – Chris Avore & Matt Grocki
March 05, 2020 17:02 - 43 minutes - 69.1 MBDesign thought-leader and lecturer at Rutgers University Chris Avore and globally recognised Content Strategy specialist Matt Grocki discuss what it means to operationalise your omnichannel efforts. In this session, we look at questions like: How do you best research the diverse sets of stakeholders involved in omnichannel? Are brainstorming and workshops still the best way? Does omnichannel strategy implementation need to turn your whole organisation upside down? What role do executives...
Ep. 6 – Operationalising your omnichannel strategy – w. Chris Avore & Matt Grocki
March 05, 2020 17:02 - 43 minutes - 69.1 MBDesign thought-leader and lecturer at Rutgers University Chris Avore and globally recognised Content Strategy specialist Matt Grocki discuss what it means to operationalise your omnichannel efforts. In this session, we look at questions like: How do you best research the diverse sets of stakeholders involved in omnichannel? Are brainstorming and workshops still the best way? Does omnichannel strategy implementation need to turn your whole organisation upside down? What role do executives...
Stories as a Service – An Omnichannel Marketing Strategy – with Gina Balarin
February 17, 2020 22:15 - 49 minutes - 67.6 MBEnterprise or start-up – brands need to differentiate & engage. Gina Balarin presents a repeatable model for your omnichannel success: Stories as a Service.
Ep. 5 – Stories as a Service – An Omnichannel Marketing Strategy – Gina Balarin
February 17, 2020 22:15 - 49 minutes - 67.6 MBEnterprise or start-up – brands need to differentiate & engage. Gina Balarin presents a repeatable model for your omnichannel success: Stories as a Service.
Ep. 5 – Stories as a Service – An Omnichannel Marketing Strategy – with Gina Balarin
February 17, 2020 22:15 - 49 minutes - 67.6 MBEnterprise or start-up – brands need to differentiate & engage. Gina Balarin presents a repeatable model for your omnichannel success: Stories as a Service.