2022 OmniStars Spotlight | Allison Peterson Best Buy EVP & Chief Customer Officer

Omni Talk Retail

English - September 06, 2022 18:03 - 25 minutes - 34.6 MB - ★★★★★ - 60 ratings
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Previous Episode: 2022 OmniStars Spotlight | Stefanie Kruse Walgreens VP Digital Commerce & Omnichannel

Next Episode: OmniStars Awards Kickoff With Quorso CEO Julian Mills

In this special OmniStars of the Omni Talk Retail Spotlight Series, brought to you in partnership with Quorso, Chris Walton and Anne Mezzenga sit down with Best Buy's EVP and Chief Customer Officer Allison Peterson to discuss what her role entails and how she aims to keep Best Buy on the cutting edge of omnichannel retailing.

Together they discuss:

- The premise behind the role of Chief Customer Officer
- Digital vs. physical store innovation
- The role of field and store leaders in helping Best Buy to transform

Music by hooksounds.com