How to Save Your Customer’s (Financial) Life with Varun Krishna, SVP and Head of Consumer Finance at Mint
Often Imitated: CX Stories from History
English - July 30, 2021 20:14 - 19 minutes - 17.5 MB - ★★★★★ - 48 ratingsManagement Business Marketing business business case study case studies case study customer startup customer experience customer service customer success entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In a list of most helpful inventions and discoveries, you probably wouldn’t think to put domesticated cows at the top. But it turns out cows have saved millions and millions of human lives over the last 200+ years, and we think they deserve a little more recognition.
The smallpox epidemic had raged on for thousands of years, killing hundreds of millions of people, until a milkmaid in 1796 realized that her cowpox was protecting her from contracting smallpox. Edward Jenner, a surgeon and zoologist, took notice and got to work. Shortly after, the smallpox vaccine was created. Then, the hard work began to get people to actually take it. Convincing people to do something that’s good for them can be difficult. And no one knows that more than Varun Krishna, SVP and Head of Consumer Finance at Mint. Let’s find out how he manages to get people to change their habits and enjoy their experiences along the way.
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"The core of any good product is three fundamental things: it's useful, usable, and desirable." -Varun Krishna, SVP and Head of Consumer Finance at Mint
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Time Stamps
* (0:00) How cows saved the world
* (6:00) What is Mint?
* (8:19) Identifying your financial pain points
* (10:19) Making your product useful, usable, and desirable
* (16:52) FinTech in a post-COVID world
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Sponsor
This podcast is presented by Oracle CX.
Hear more executive perspectives on CX transformation at Oracle.com/cx/perspectives
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