Selling Pain vs Aspiration
Offline: Online Business for Consultants, Coders, and Freelancers
English - October 23, 2020 16:40 - 28 minutes - 22.9 MB - ★★★★★ - 6 ratingsEntrepreneurship Business Careers freelancing freelancers business advice marketing management consulting consultants sales digital marketing online marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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In today's episode, Liston and I tackle the question: is pain or gain the greater motivator?
I (Philip) somewhat reluctantly arrive at a conclusion I don't want to after examining my own experience with change and motivation.
Is pain the greater motivator?
How do you frame gain as the greater motivator?
Why do you have to motivate people at all?
Can you motivate?
Does it matter if the marketer/salesperson motivates?
Luxury brands seem to be selling status, aspiration, etc, not the lack of those things