Approaches to Email Marketing

This episode is a fast-and-loose overrview of various approaches to email marketing.

Liston and I start with describing the 3 forms of value creation that email marketing can be based on, and then move on to defining 5 sub-genres and the tradeoffs they each make among those 3 forms of value creation.

Our notes from this episode, including links to the email lists we discuss:

3 forms of value creation
reader/subscriber value
traditional newsletter
curation
articles / blog / podcast / other 

short-term monetary valueselling shit!

long-term expertise valuefrequent emails to clarify your thinking

different approaches are different tradeoffs between these 3 forms of value
sub-genres:
"news-surfer"
Stratechery: https://stratechery.com/

Kevin Hillstrom: https://blog.minethatdata.com

Ben Evans: https://www.ben-evans.com/

Scott Galloway: https://www.profgalloway.com/

"world-changer"
Jonathan Stark: https://jonathanstark.com/

Seth Godin: https://seths.blog/\

"ultimate curator" 
Azem Azhar: https://www.exponentialview.co/-
Morning Brew or The Hustle morningbrew.com thehustle.co 

Tyler Cowen
BIG by Matt Stoller

"Teacher"
Chris Ferdinandi: https://gomakethings.com/

David C. Baker: https://www.davidcbaker.com/

Blair Enns: https://www.winwithoutpitching.com/

Eric Davis: https://www.littlestreamsoftware.com/

Karl Sakas: https://sakasandcompany.com/

"The Student/Philosopher"
Jason Bay: https://blissfulprospecting.com/

Philip Morgan: https://philipmorganconsulting.com

Liston Witherill (sometimes): https://servedontsell.com