Off the Record – Conversations on the Creative Landscape
34 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 1 ratingThe creative industry is so much more than just creating cool content. This podcast breaks it down through observing trends, the harsh realities, unspoken truths, and inspiring learnings.
For creative professionals, art buyers, creative directors, and marketers who want to stay on top of their game. 'Off the Record' is the place for fresh discussions and raw conversations on the creative landscape. Brought to you by Philipp Baumgaertel, Co-founder and CEO of Cherrydeck, and created by the many voices that make up the industry.
Would you like to be the voice of our podcast? Get in touch at cherrydeck.com or send an email to [email protected] to become a future guest!
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Episodes
The Importance of Personal Branding and How it Can Drive Success — with Tilo Bonow, Founder and CEO of Piabo PR
August 10, 2021 08:55 - 1 hour - 48.6 MBOur newest guest, Tilo Bonow is the Founder and CEO at Piabo PR. In this episode of OFF THE RECORD, Philipp and Tilo sat down to talk about the importance of personal branding, how it can help drive success, and the importance of applying appropriate PR strategies to your goals. - Overview of Episode: [2:44] Piabo PR [5:58] Deliver the best product [10:58] How to deal with different types of goals from companies [13:53] Should you tell when a customer has a wrong goal? [17:02] What is requ...
Forecasting Content Trends and How to Stay Bold — with Marius Bingener, Content Development Team Lead at ABOUT YOU
July 13, 2021 10:40 - 50 minutes - 40.5 MBOur newest guest, Marius Bingener is the Content Development Team Lead at ABOUT YOU GmbH. Having previously worked as the Team Lead for Social Media, Marius shared his insights on how ABOUT YOU looks to produce native content, what trends he thinks will develop, and how ABOUT YOU is constantly integrating influencer marketing. - Overview of Episode: [3:09] Native content and innovative thinking at ABOUT YOU [5:25] Co-producing big campaigns [8:17] Actively recruiting brands for collaboratio...
Incorporating Sustainability in Strategy and Creativity — with Lennart Wittgen, Managing Director at Kolle Rebbe
June 17, 2021 10:00 - 58 minutes - 47.3 MBOur newest guest, Lennart Wittgen is the Managing Director at Kolle Rebbe GmbH. Lennart shared his insights on his career path, integrating sustainability at Kolle Rebbe through KORECT, and the impact diversity can have amongst other things. - Overview of Episode: [3:03] Brief update of what Kolle Rebbe is doing [3:40] Client relationship and awards [5:19] Lennart’s career wrap up and agency work [7:43] Helping people grow through a specific methodology and processes [9:36] Pushing change in ...
Why Brands Should Align their Statements with Ben Babbitt
April 22, 2021 04:15 - 10 minutes - 8.88 MBAfter speaking with award-winning music composer, Ben Babbitt about his time writing the music for the computer game Kentucky Route Zero, his critic on Spotify, and what he would change in the music industry, we decided to ask him our three questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Ben replied when we asked him: What do you think all artists should know? (1:30), What do you think ...
Why Brands Should Align their Statements — with Ben Babbitt, Award-Winning Music Composer
April 22, 2021 04:15 - 10 minutes - 8.88 MBAfter speaking with award-winning music composer, Ben Babbitt about his time writing the music for the computer game Kentucky Route Zero, his critic on Spotify, and what he would change in the music industry, we decided to ask him our three questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Ben replied when we asked him: What do you think all artists should know? (1:30), What do you think ...
Why Brands Should Align their Statements — with Ben Babbitt
April 22, 2021 04:15 - 10 minutes - 8.88 MBAfter speaking with award-winning music composer, Ben Babbitt about his time writing the music for the computer game Kentucky Route Zero, his critic on Spotify, and what he would change in the music industry, we decided to ask him our three questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Ben replied when we asked him: What do you think all artists should know? (1:30), What do you think ...
Kentucky Route Zero, Spotify, and Industry Dominance with Ben Babbitt
April 20, 2021 04:30 - 1 hour - 60 MBLA-based music producer and musician, Ben Babbitt shared with us his insights in regard to the 7-year development behind the successful computer game, Kentucky Route Zero. Ben shared his views on the streaming platforms, such as Spotify, and the critics which he has in terms of how an artist's success is measured. Tune in to learn of the improvements and changes that Ben would like to implement in the music industry. Read more about Ben's story here: https://blog.cherrydeck.com/2021/04/20/be...
Kentucky Route Zero, Spotify, and Industry Dominance — with Ben Babbitt, Award-Winning Music Composer
April 20, 2021 04:30 - 1 hour - 60 MBLA-based music producer and musician, Ben Babbitt shared with us his insights in regard to the 7-year development behind the successful computer game, Kentucky Route Zero. Ben shared his views on the streaming platforms, such as Spotify, and the critics which he has in terms of how an artist's success is measured. Tune in to learn of the improvements and changes that Ben would like to implement in the music industry. - Overview of Episode: [2:50] Kentucky Route Zero — Overview and aim [6:10]...
3 Questions with Catarina Mira
April 01, 2021 04:10 - 10 minutes - 8.99 MBAfter speaking with content creator, Catarina Mira about how she pitches ideas to brands and runs after collaborations she can authentically stand behind, we decided to ask her our three questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Catarina replied when we asked her: What do you think all creative people should know? (1:32), What do you think every brand should stop doing right now? ...
How to Build Authentic Collaborations — with Catarina Mira
April 01, 2021 04:10 - 10 minutes - 8.99 MBAfter speaking with content creator, Catarina Mira about how she pitches ideas to brands and runs after collaborations she can authentically stand behind, we decided to ask her our three questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Catarina replied when we asked her: What do you think all creative people should know? (1:32), What do you think every brand should stop doing right now? ...
How to Build Authentic Collaborations — with Catarina Mira, Model, Influencer, Photographer
April 01, 2021 04:10 - 10 minutes - 8.99 MBAfter speaking with content creator, Catarina Mira about how she pitches ideas to brands and runs after collaborations she can authentically stand behind, we decided to ask her our three questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Catarina replied when we asked her: What do you think all creative people should know? (1:32), What do you think every brand should stop doing right now? ...
Building a Relationship with Brands — with Catarina Mira, Model, Influencer, Photographer
March 30, 2021 04:20 - 47 minutes - 38.5 MBDisney star turned content creator, Catarina Mira is passionate about telling stories through photography and filming. Referring to herself as a 'one-woman show', Catarina is in full control when it comes to deciding what brands to work for and what content she wants to show. Seeking validation for what she was doing, Catarina moved from Portugal to England and started visiting acting classes to enhance her skills. Learn about how Catarina pitches her ideas to brands and runs after collaborat...
Building a Relationship with Brands with Catarina Mira
March 30, 2021 04:20 - 47 minutes - 38.5 MBDisney star turned content creator, Catarina Mira is passionate about telling stories through photography and filming. Referring to herself as a 'one women show', Catarina is in full control when it comes to deciding what brands to work for and what content she wants to show. Seeking validation for what she was doing, Catarina moved from Portugal to England, and started visiting acting classes to enhance her skills. Learn about how Catarina pitches her ideas to brands and runs after collabora...
How to Create Successful Campaigns — with Gen Sadakane, Founder of EyeEm and Berlin Photo Week
March 25, 2021 05:10 - 9 minutes - 8.08 MBAfter speaking with entrepreneur Gen Sadakane about slowing down during lockdown and focusing on what really matters, we decided to ask him our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Gen replied when we asked him: What do you think all marketers should know? (1:10), What do you think every brand should stop doing right now? (3:08), If you could spend a thousand dollars on a m...
3 Questions with Gen Sadakane
March 25, 2021 05:10 - 9 minutes - 8.08 MBAfter speaking with entrepreneur Gen Sadakane about slowing down during lockdown and focusing on what really matters, we decided to ask him our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Gen replied when we asked him: What do you think all marketers should know? (1:10), What do you think every brand should stop doing right now? (3:08), If you could spend a thousand dollars on a m...
How to Create Successful Campaigns — with Gen Sadakane
March 25, 2021 05:10 - 9 minutes - 8.08 MBAfter speaking with entrepreneur Gen Sadakane about slowing down during lockdown and focusing on what really matters, we decided to ask him our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Gen replied when we asked him: What do you think all marketers should know? (1:10), What do you think every brand should stop doing right now? (3:08), If you could spend a thousand dollars on a m...
Slowing Down and Staying Relevant with Gen Sadakane
March 23, 2021 05:25 - 44 minutes - 36.4 MBGen Sadakane is the co-founder and creative director of the globally known photo community, EyeEm. Believing that connecting with people is the key fundament, he is constantly looking for new ways to bring creative minds together. Through the impact of Covid-19 and the lockdowns that have been bracing the globe, Gen has learned that it is okay to slow down as long as your company remains its key direction. Listen to Gen's viewpoints on how he believes brands should stay more in the background...
Slowing Down and Staying Relevant — with Gen Sadakane, Founder of EyeEm and Berlin Photo Week
March 23, 2021 05:25 - 44 minutes - 36.4 MBGen Sadakane is the co-founder and creative director of the globally known photo community, EyeEm. Believing that connecting with people is the key fundament, he is constantly looking for new ways to bring creative minds together. Through the impact of Covid-19 and the lockdowns that have been bracing the globe, Gen has learned that it is okay to slow down as long as your company remains in its key direction. Listen to Gen's viewpoints on how he believes brands should stay more in the backgro...
The Importance of Focusing on What Consumers Want — with Arist von Harpe, Owner and Publisher of Hamburger Morgenpost
March 18, 2021 05:10 - 9 minutes - 7.71 MBAfter speaking with Arist von Harpe about his life and decision to purchase the Hamburger Morgenpost, we decided to ask him our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Arist replied when we asked him: What do you think all marketers should know? (1:10), What do you think every brand should stop doing right now? (2:47), If you could spend a thousand dollars on a marketing campa...
3 Questions with Arist von Harpe
March 18, 2021 05:10 - 9 minutes - 7.71 MBAfter speaking with Arist von Harpe about his life and decision to purchase the Hamburger Morgenpost, we decided to ask him our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Arist replied when we asked him: What do you think all marketers should know? (1:10), What do you think every brand should stop doing right now? (2:47), If you could spend a thousand dollars on a marketing campa...
The Importance of Focusing on What Consumers Want — with Arist von Harpe
March 18, 2021 05:10 - 9 minutes - 7.71 MBAfter speaking with Arist von Harpe about his life and decision to purchase the Hamburger Morgenpost, we decided to ask him our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Arist replied when we asked him: What do you think all marketers should know? (1:10), What do you think every brand should stop doing right now? (2:47), If you could spend a thousand dollars on a marketing campa...
Turning a Traditional Newspaper into Pop Culture with Arist von Harpe
March 16, 2021 05:10 - 50 minutes - 40.8 MBHaving initially studied engineering, Arist von Harpe has worked in various industries all over the world. After gaining years of experience when working for companies such as Boston Consulting Group (BCG), AOL, Facelift, and Xing, Arist stunned people when he decided to buy a local newspaper in Hamburg, the Hamburger Morgenpost (MOPO). "Of course, you don't wake up in the morning and say 'Yeah, I want to buy a newspaper', that's not how it was." Arist credits his decision for purchasing the ...
Turning a Traditional Newspaper into Pop Culture — with Arist von Harpe, Owner and Publisher of Hamburger Morgenpost
March 16, 2021 05:10 - 50 minutes - 40.8 MBHaving initially studied engineering, Arist von Harpe has worked in various industries all over the world. After gaining years of experience when working for companies such as Boston Consulting Group (BCG), AOL, Facelift, and Xing, Arist stunned people when he decided to buy a local newspaper in Hamburg, the Hamburger Morgenpost (MOPO). "Of course, you don't wake up in the morning and say 'Yeah, I want to buy a newspaper', that's not how it was." Arist credits his decision for purchasing the ...
How to Drive Your Brand Through a Digital World — with Max Tolsdorff
March 11, 2021 05:20 - 10 minutes - 8.36 MBAfter speaking with Max Tolsdorff about his life and the automotive brand Polestar's marketing strategies, we decided to ask him our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Max replied when we asked him: What do you think all marketers should know? (1:43), What do you think every brand should stop doing right now? (3:24), If you could spend a thousand dollars on an ad campaign...
3 Questions with Max Tolsdorff
March 11, 2021 05:20 - 10 minutes - 8.36 MBAfter speaking with Max Tolsdorff about his life and the automotive brand Polestar's marketing strategies, we decided to ask him our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Max replied when we asked him: What do you think all marketers should know? (1:43), What do you think every brand should stop doing right now? (3:24), If you could spend a thousand dollars on an ad campaign...
How to Drive Your Brand Through a Digital World — with Max Tolsdorff, Head of Marketing at Polestar
March 11, 2021 05:20 - 10 minutes - 8.36 MBAfter speaking with Max Tolsdorff about his life and the automotive brand Polestar's marketing strategies, we decided to ask him our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Max replied when we asked him: What do you think all marketers should know? (1:43), What do you think every brand should stop doing right now? (3:24), If you could spend a thousand dollars on an ad campaign...
Innovating in the Automotive Industry with Max Tolsdorff
March 11, 2021 05:10 - 54 minutes - 44.3 MBMax Tolsdorff is the head of marketing at Polestar Germany. However, marketing was not his first choice when stepping into the career world. Having initially started an apprenticeship at the German Sparkasse, he soon realised that the lack of creativity was not for him. With this, he braved the jump to Innsbruck where he could combine his passion for mountain sports with studying Business Economics. Through his studies and the advancement of creative thinking, Max was interested in a career w...
Innovating in the Automotive Industry — with Max Tolsdorff, Head of Marketing at Polestar
March 11, 2021 05:10 - 54 minutes - 44.3 MBMax Tolsdorff is the head of marketing at Polestar Germany. However, marketing was not his first choice when stepping into the career world. Having initially started an apprenticeship at the German Sparkasse, he soon realised that the lack of creativity was not for him. With this, he braved the jump to Innsbruck where he could combine his passion for mountain sports with studying Business Economics. Through his studies and the advancement of creative thinking, Max was interested in a career w...
How to Set Yourself Apart as an Artist — with Alex Proba, Founder and Creative Director of Studio Proba
March 09, 2021 05:20 - 7 minutes - 6.62 MBAfter speaking with Graphic designer and renowned artist Alex Proba about her artistic journey and how she finds inspiration, we decided to ask her our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Alex replied when we asked her: What do you think all artists should know? (1:40), What do you think every brand should stop doing right now? (4:11), If you could spend a thousand dollars...
How to Set Yourself Apart as an Artist — with Alex Proba
March 09, 2021 05:20 - 7 minutes - 6.62 MBAfter speaking with Graphic designer and renowned artist Alex Proba about her artistic journey and how she finds inspiration, we decided to ask her our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Alex replied when we asked her: What do you think all artists should know? (1:40), What do you think every brand should stop doing right now? (4:11), If you could spend a thousand dollars...
3 Questions with Alex Proba
March 09, 2021 05:20 - 7 minutes - 6.62 MBAfter speaking with Graphic designer and renowned artist Alex Proba about her artistic journey and how she finds inspiration, we decided to ask her our 3 questions. The questions are the same for any guest we have on the podcast and are designed to help you navigate your next creative decision. Find out what Alex replied when we asked her: What do you think all artists should know? (1:40), What do you think every brand should stop doing right now? (4:11), If you could spend a thousand dollars...
Becoming Your Own Creative Boss — with Alex Proba, Founder and Creative Director of Studio Proba
March 09, 2021 05:10 - 1 hour - 49.2 MB"I just keep pushing and I don't take no for an answer". Graphic designer and renowned artist Alex Proba sat down with us and shared her artistic journey, seeking to inspire potential artists who don’t know how to get started. Growing up in a family of doctors, Alex initially thought that she would take on a career in dentistry. However, just as she was about to attend dental school, she realized this is not where her interests lie. Aiming to study graphic design and interior architecture, Al...
Becoming Your Own Creative Boss with Alex Proba
March 09, 2021 05:10 - 1 hour - 49.2 MB"I just keep pushing and I don't take no for an answer". Graphic designer and renowned artist Alex Proba sat down with us and shared her artistic journey, seeking to inspire potential artists who don’t know how to get started. Growing up in a family of doctors, Alex initially thought that she would take on a career in dentistry. However, just as she was about to attend dental school, she realized this is not where her interests lie. Aiming to study graphic design and interior architecture, Al...
Off the Record — Conversations on the Creative Landscape Trailer
February 08, 2021 16:00 - 2 minutes - 2.12 MBAre you ready to dive into inspiring conversations about the creative landscape? From entrepreneurs to marketers, our host Philipp Baumgaertel sat down to get the scoop on the path to success. Listen to a sneak preview and don't forget to subscribe! Keep an eye out on the Cherrydeck blog (https://blog.cherrydeck.com/), to read more information about our upcoming guests! Host: Philipp Baumgaertel (@philippb_ok) Music: Era Beats (@era_beats93)