Innovating in the Automotive Industry with Max Tolsdorff

Max Tolsdorff is the head of marketing at Polestar Germany. However, marketing was not his first choice when stepping into the career world. Having initially started an apprenticeship at the German Sparkasse, he soon realised that the lack of creativity was not for him. With this, he braved the jump to Innsbruck where he could combine his passion for mountain sports with studying Business Economics. Through his studies and the advancement of creative thinking, Max was interested in a career where he could combine the business side with creative solutions. Having worked with the consumer activation marketing department for Red Bull in Austria and California, Max's creative side was still not fulfilled. This led him to apply for the automotive brand, Polestar without any prior experiences in the automobile industry. Max's story is one for inspiring you to brave the leap and take the next career step, even if it is unexpected. Read more about Max's story here: https://blog.cherrydeck.com/2021/03/11/max-tolsdorff/ Host: Philipp Baumgaertel (@philippb_ok) Guest: Max Tolsdorff @maxtolsdorff), Head of Marketing at Polestar Germany (https://www.polestar.com/) Take a look at Cherrydeck's collaboration with Polestar: https://blog.cherrydeck.com/2020/11/16/polestar-cherrydeck-photography-competition. Polestar Design Community: (@polestardesigncommunity) Music: Era Beats (@era_beats93) Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck(@cherrydeck). Website: https://cherrydeck.com/

Max Tolsdorff is the head of marketing at Polestar Germany. However, marketing was not his first choice when stepping into the career world. Having initially started an apprenticeship at the German Sparkasse, he soon realised that the lack of creativity was not for him. With this, he braved the jump to Innsbruck where he could combine his passion for mountain sports with studying Business Economics. Through his studies and the advancement of creative thinking, Max was interested in a career where he could combine the business side with creative solutions. Having worked with the consumer activation marketing department for Red Bull in Austria and California, Max's creative side was still not fulfilled. This led him to apply for the automotive brand, Polestar without any prior experiences in the automobile industry. Max's story is one for inspiring you to brave the leap and take the next career step, even if it is unexpected. Read more about Max's story here: https://blog.cherrydeck.com/2021/03/11/max-tolsdorff/ Host: Philipp Baumgaertel Guest: Max Tolsdorff, Head of Marketing at Polestar Germany Take a look at Cherrydeck's collaboration with Polestar, here. Polestar Design Community Music: Era Beats Post Production: Julia Radtke Design: Mariana Mourão Off the Record is brought to you by Cherrydeck. Website: https://cherrydeck.com/