Incorporating Sustainability in Strategy and Creativity — with Lennart Wittgen, Managing Director at Kolle Rebbe

Our newest guest, Lennart Wittgen is the Managing Director at Kolle Rebbe GmbH. Lennart shared his insights on his career path, integrating sustainability at Kolle Rebbe through KORECT, and the impact diversity can have amongst other things.
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Overview of Episode:
[3:03] Brief update of what Kolle Rebbe is doing
[3:40] Client relationship and awards
[5:19] Lennart’s career wrap up and agency work
[7:43] Helping people grow through a specific methodology and processes
[9:36] Pushing change in diversity and environmental thinking through ‘Stop the Water’
[14:26] Focusing KORECT on being a third party partner
[16:40] Entrepreneurial approach of Kolle Rebbe
[18:27] Key points to keep in mind when pitching ideas
[20:28] Industry change from long term views to pitching
[23:25] Judging the happiness of working with a client
[25:50] The shift and reshaping within the discounter market
[31:00] How the acquisition from Accenture and the death of Stefan Kolle have impacted Kolle Rebbe
[36:22] Touching on Accenture. How does this change affect more junior creatives?
[38:06] The innovative shift in campaigns
[41:28] Attracting talents based on the opportunities at Kolle Rebbe
[45:00] Plans to foster diversity at Kolle Rebbe
[48:16] The formal structure behind integrating diversity
[50:20] The recent change at Kolle Rebbe that Lennart Wittgen is most proud of
[52:26] A future outlook. Where will Kolle Rebbe be in 5 years? What can we expect?
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Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to [email protected] :e-mail:
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Read more about Lennart’s story here: https://cherrydeck.com/blog Host: Philipp Baumgaertel (@philippb_ok) Guest: Lennart Wittgen (@lennwitt), Managing Director at Kolle Rebbe (@kollerebbe) Music: Era Beats (@era_beats93 Post Production: Julia Radtke (@julejuliaj) Design: Mariana Mourão (@marianasmourao) Off the Record is brought to you by Cherrydeck (@Cherrydeck). Website: https://cherrydeck.com/

Our newest guest, Lennart Wittgen is the Managing Director at Kolle Rebbe GmbH. Lennart shared his insights on his career path, integrating sustainability at Kolle Rebbe through KORECT, and the impact diversity can have amongst other things.

Overview of Episode:
[3:03] Brief update of what Kolle Rebbe is doing
[3:40] Client relationship and awards
[5:19] Lennart’s career wrap up and agency work
[7:43] Helping people grow through a specific methodology and processes
[9:36] Pushing change in diversity and environmental thinking through ‘Stop the Water’
[14:26] Focusing KORECT on being a third party partner
[16:40] Entrepreneurial approach of Kolle Rebbe
[18:27] Key points to keep in mind when pitching ideas
[20:28] Industry change from long term views to pitching
[23:25] Judging the happiness of working with a client
[25:50] The shift and reshaping within the discounter market
[31:00] How the acquisition from Accenture and the death of Stefan Kolle have impacted Kolle Rebbe
[36:22] Touching on Accenture. How does this change affect more junior creatives?
[38:06] The innovative shift in campaigns
[41:28] Attracting talents based on the opportunities at Kolle Rebbe
[45:00] Plans to foster diversity at Kolle Rebbe
[48:16] The formal structure behind integrating diversity
[50:20] The recent change at Kolle Rebbe that Lennart Wittgen is most proud of
[52:26] A future outlook. Where will Kolle Rebbe be in 5 years? What can we expect?
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Stay up to date with the latest episodes of ‘Off the Record — Conversations on the Creative Landscape’ by “Following” us. Recommend a guest, or yourself, by sending an email to [email protected] 📧

Read more about Lennart’s story here: https://cherrydeck.com/blog Host: Philipp Baumgaertel Guest: Lennart Wittgen, Managing Director at Kolle Rebbe Music: Era Beats Post Production: Julia Radtke Design: Mariana Mourão Off the Record is brought to you by Cherrydeck. Website: https://cherrydeck.com/