Why Targeting Age Groups is Harming Your Business (And Who to Target Instead) | FB Live Broadcast

The StorySelling Podcast

English - October 18, 2020 23:06 - 19 minutes - 17.8 MB - ★★★★★ - 2 ratings
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Say what? You wanna target a specific age group for your business?

I've had a lot of business owners bring up that question in different ways:

- "How do I market to younger people?"

- "How do I target people my age?"

- "I'm only connected to older people and I think that's the wrong market"

Well, friends, it's more than just the wrong market... you're also asking the wrong question.

In this episode, I debunk some myths about targeting age groups and tell you what to look for instead so you can stop harming your business and start growing it.