This pandemic has a lot of small businesses worried about their fate. But these trying times present an opportunity for evolution. The vulnerability of businesses has been exposed because of the lockdowns and it also forces us to face a reality: it might be time to pivot. A crucial mistake made by professionals and entrepreneurs is doubling down on things that no longer work. So how do you know when to pivot, and more importantly, which way?


(Audio quality drops from 01:24 - 02:48. Sometimes technology still gets the best of me!)