Nordic Future Makers - digital marketing, media, tech and innovation
34 episodes - English - Latest episode: almost 2 years ago -Nordic media, marketing, tech startups and digital culture - the Nordic Future Makers podcast talks to the people and the companies who are doing great things in Sweden, Finland, Denmark, Norway and Iceland and the Nordic leaders who are doing great things in other parts of the world too. Hosted by Nick Burcher, the Nordic Future Makers podcast asks about what is happening now and what's happening next.
Hosted on Acast. See acast.com/privacy for more information.
Homepage Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Roland-Philippe Kretzschmar - Global Head of Digital Marketing at The Absolut Company
August 18, 2022 20:28 - 23 minutes - 23.5 MBRoland-Philippe Kretzschmar, Global Head of Digital Marketing for The Absolut Company is the latest guest on the Nordic Future Makers podcast. In this episode Roland talks about his role at The Absolut Company and we then deep dive into what digital means for the brands that he oversees. We talk about processes and partners and spend time talking about Direct to Consumer ecommerce too. Finally, Roland tells us about the amazing Absolut Coachella activation that saw headline sponsorship of th...
Gwen Lafage - VP Brand at Sinch (in English)
November 24, 2021 19:23 - 26 minutes - 24.2 MBGwen Lafage, VP Brand at Sinch is the latest guest on the Nordic Future Makers podcast. Sinch is a CPAS tech company that started in Sweden, but is now operating all over the world and experiencing 'hyper growth.' Gwen has amazing knowledge and energy and in this episode Gwen explains what Sinch is and how it is powering mobile customer experiences. She also talks about the power of brand for B2B and gives some tips on how to make this work. We then talk about measurement, AI, chatbots, c...
Samuel West - Museum of Failure curator & innovation expert
November 04, 2021 18:26 - 26 minutes - 24 MBSamuel West is the latest guest on the Nordic Future Makers podcast. Samuel is an innovation expert, a chief psychological officer, a clinical psychologist, a creativity researcher and the founder and curator of the Museum of Failure. In this podcast you will hear us discuss innovation - what it is and how it works. You will hear stories of how big companies like Apple and Nintendo have embraced failure in their innovation processes and you will hear how this approach has led to some of their...
Franck Attia - MD Adobe Nordic (2021) - in English
October 20, 2021 11:35 - 25 minutes - 23.6 MBI thought it was time to catch up again with Franck Attia, Managing Director at Adobe Nordic! We spoke last year and thought it would be good to check in again to discuss the latest developments in digital marketing in the Nordics. In this episode of the Nordic Future Makers podcast you will hear us discuss a wide range of topics including: The cookieless future, real-time personalisation, the future of B2B, journey orchestration and using AI to detect patterns. There is also good advice ...
Gustav Lundberg Toresson - Memmo (in English)
December 20, 2020 16:57 - 22 minutes - 20.8 MBGustav Lundberg Toresson the CEO of Memmo is my guest on the Nordic Future Makers podcast for this episode. Memmo is the personalised celebrity video platform that is taking over Europe! It started in Sweden, but now covers the Nordic markets, Germany, UK and more. Gustav tells us all about what the platform is, how it works and how talent is sourced and paid too. Memmo has been a great Swedish success story this year and talking about live Zoom calls to Santa seems a very appropriate ...
Daniel Goodall - Fiskars Group - Director, Brand and Strategic Marketing
November 29, 2020 22:21 - 22 minutes - 21 MBDaniel Goodall, Director of Brand and Strategic Marketing is my guest on the latest episode of the Nordic Future Makers podcast. Based in Helsinki, Daniel worked at Nokia and Rovio before taking on various global brand and strategy roles at Fiskars Group. We talk about the journey to Helsinki and the early roles in Finland, before discussing Fiskars Group brands in detail. Dan then has a really interesting answer to the 'what are you curious about now?' question that I ask every guest at ...
Solberg Audunsson - Founder of Takumi (influencer marketing) and Planitor (planning), Product Owner at QuizUp - in English
November 22, 2020 19:28 - 24 minutes - 22.7 MBJokull Solberg Audunsson is my guest on the Nordic Future Makers podcast for this episode. Based in Iceland, Solberg tells me about the various ventures he has been involved in including: QuizUp - funded by Sequoia Capital, it became really big and Solberg was the product owner at this multi-million dollar Icelandic startup Takumi - Solberg then founded Takumi, the groundbreaking influencer marketing company and software platform that invented the idea of micro-influencers - he tells us ...
Björn Jeffery - Toca Boca co-founder, media analyst and board member (in English)
October 29, 2020 22:14 - 24 minutes - 22.6 MBBjörn Jeffery has recently relocated from San Francisco to Malmo (Sweden) and it was great to catch up with him for this episode of the Nordic Future Makers podcast. Björn serves on the boards of ACast and Rovio and is now a technology writer for the Svenska Dagbladet. Before this Björn founded a mental health app called Enjo (acquired by KRY) and was the co-founder of the hugely successful children's app creator Toca Boca. It was fascinating to talk to Björn and in our conversation we ta...
Daniel Melkersson - CEO and Co-Founder, PinMeTo - Local SEO and Retail Marketing (in English)
September 27, 2020 19:04 - 25 minutes - 23.2 MBLocation Optimisation and Local SEO is important to ensure that correct information shows up on Google Maps, Apple Maps, Facebook etc for shops and stores, hotels, restaurants, bars, government offices and more. Swedish company PinMeTo are one of the global leaders in this space and PinMeTo Founder and CEO Daniel Melkersson joins me on this episode of the Nordic Future Makers podcast to tell me all about this growing area. You will here Daniel talk about how to set things up on Google Maps,...
Anna Martinkari - Head of Digital at Telia (in English)
September 16, 2020 19:22 - 25 minutes - 23.6 MBAnna Martinkari, Head of Digital at Telia in Sweden, joins me for this episode of the Nordic Future Makers podcast. Anna is responsible for a wide range of different areas of digital at Telia and is responsible for creating the best customer experience for Telia's Swedish customers. I enjoyed talking to Anna and we spoke about digital goals, customer experience, differentiation, innovation and the fact that 'you can't land a moon rocket in a swamp!' Anna then discussed her role on the boa...
Franck Attia - Managing Director, Adobe Nordic (in English)
September 08, 2020 21:45 - 27 minutes - 24.8 MBFranck Attia, Managing Director at Adobe Nordic joined me on the Nordic Future Makers podcast for this episode and it was great to hear him talking about 'Experience Businesses.' We discuss data, customer journeys, digital experience, personalisation and more. We talk about how the pandemic has accelerated digital transformation initiatives for many companies and we hear about how both B2C and B2B businesses have been embracing digital over the course of 2020. Franck is a well known leader in...
Niklas Bakos - CEO and Founder of Adverty (in English)
August 26, 2020 21:17 - 25 minutes - 23 MBNiklas Bakos, CEO and Founder of Adverty (https://adverty.com/) is my guest on the Nordic Future Makers podcast this week. In this episode we talk about mobile games, AR and VR, before discussing how Adverty are providing seamless advertising experiences in these environments. Niklas started out working for the European commission, then worked for a range of gaming companies in different parts of the world before starting his own and is also now involved with the IAB as a leading advocate f...
VOI Scooters - Kristina Hunter Nilsson, VP Communications (in English)
August 19, 2020 22:46 - 23 minutes - 21.4 MBThe Swedish e-scooter company VOI (https://www.voiscooters.com/) started in Stockholm and has since spread to cities and countries all over Europe. The bright, coral-coloured VOI scooters will soon be seen on streets in the UK too. In this episode of the Nordic Future Makers podcast I am joined by Kristina Hunter Nilsson, VP Communications at VOI Technology, to discuss micro mobility and VOI electric scooters. Kristina tells me all about the 'cities for living' vision for VOI, she tells ...
BONUS - Slow TV - technical details with Thomas Hellum
August 10, 2020 21:56 - 11 minutes - 10.7 MBBONUS content - Slow TV with Thomas Hellum - more detail around planning, project management and filming I had a conversation with Thomas Hellum from NRK TV in Norway and discussed Slow TV in Episode 1 of Series 2 of the Nordic Future Makers podcast. In addition, Thomas gave me some more detailed answers around some of the more technical elements of everything. So in this bonus content, you will hear about filming from a boat at sea, the public and social media response, coordinating an a...
Slow TV - Thomas Hellum (and Barack Obama) talk about a train and a cow...
August 06, 2020 16:02 - 25 minutes - 23.1 MBSeason 2 of the Nordic Future Makers podcast kicks off by talking to Thomas Hellum from Norway's NRK TV channel - with a little help from Barack Obama. This is the story of Slow TV. The story of how a Norwegian TV broadcaster ended up creating some of the longest and most watched shows in Norwegian TV history. This has started a trend of Slow TV across the world and Thomas tells us how the idea for Slow TV came about and how it has developed - a nice 'slow' start to the second series as we...
Artificial Intelligence (AI) deep dive - Series 1 - highlights
July 28, 2020 19:36 - 15 minutes - 14.3 MBI spoke to many different people in Series 1 of the Nordic Future Makers podcast. I spoke with people from marketing, media, music and more, heard some great stories and learnt a lot from the experiences of my guests. Artificial Intelligence (AI) came up in a number of these conversations and I thought it would be interesting to pull a collection of clips together into a kind of end of series 'AI Special.' So in this episode of the Nordic Future Makers podcast you will hear excerpts from t...
DARUDE - DJ, electronic music artist, producer, streamer and YouTube star!
July 01, 2020 17:50 - 39 minutes - 71.7 MBDarude is my guest this week on the Nordic Future Makers podcast! Darude is a Finnish DJ, producer and EDM artist and in this podcast we talk about his big hit 'Sandstorm' and how it keeps coming back - most recently as a weekly ritual to help Finland through the corona virus lockdown. We also talk about how 'Sandstorm' became a hit originally, how it became a thing for Watford FC / sports around the world, how it became a thing for gamers and we even discuss about how 'Sandstorm' became an o...
Jenny Gejke - Head of Digital Channel Development at SJ
June 24, 2020 17:40 - 23 minutes - 43.4 MBJenny Gejke is Head of Digital Channel Development at SJ trains and is known as one of Sweden's most innovative digital marketers. In this episode of the Nordic Future Makers podcast Jenny talks about how SJ are using data to create seamless customer experiences and Jenny also talks about other cool things that SJ are doing like customer prototyping, connected trains, VR training and 3D printing of train parts too. As usual the conversation is just under 25 minutes long and I hope it gives so...
Jenny Gejke - Head of Digital Channel Development at SJ trains (in English)
June 24, 2020 17:40 - 23 minutes - 43.4 MBJenny Gejke is Head of Digital Channel Development at SJ trains and is known as one of Sweden's most innovative digital marketers. In this episode of the Nordic Future Makers podcast Jenny talks about how SJ are using data to create seamless customer experiences and Jenny also talks about other cool things that SJ are doing like customer prototyping, connected trains, VR training and 3D printing of train parts too. As usual the conversation is just under 25 minutes long and I hope it gives so...
Martin Lindstrom - author and international brand consultant
June 17, 2020 21:29 - 26 minutes - 48 MBMartin Lindstrom is a Danish author and Time magazine Influential 100 honoree. He has written a number of best selling books on brands and marketing including Brandwashed, Buyology and Small Data and the latest book from Martin is called 'Buyology for a Corona Virus World' (available as a free download here: https://www.martinlindstrom.com/buyology-pocketbook/ ). This episode of the Nordic Future Makers podcast is around 25 minutes long and in it we talk about Martin's start in the industry...
Bo Hellberg - Regional Creative Director Europe at Dyson
June 09, 2020 22:14 - 27 minutes - 50.2 MBBo Hellberg is this week's Nordic Future Maker. Bo is a well known creative leader in the international advertising industry and has worked at agencies in London, Paris, Australia and Sweden on award winning campaigns such as Dove Real Beauty. Bo has also been working client side at Dyson and he is currently the President of D&AD Young Blood which helps to develop future talent for the advertising industry. Finally, Bo is fascinated by Machine Learning and robot creatives and he really rea...
Roland Philippe-Kretzschmar - Stora Enso
June 03, 2020 21:59 - 25 minutes - 47.2 MBRoland Philippe-Kretzschmar is Head of Digital Customer and eBusiness at Stora Enso in Stockholm, Sweden. Roland has had a long career, working in agencies and consultancies such as Edelman, Hiil & Knowlton and Sofigate, but he has also done a whole host of other things including running his own company, mentoring startups and writing as a freelance journalist. In our conversation Roland talks about his role at Stora Enso, he talks about start ups and innovation and then to finish he has s...
Marcus Jiderholt - Vässla Micromobility
May 30, 2020 08:51 - 21 minutes - 38.7 MBMarcus Jiderholt, Chief Marketing Officer at Swedish start up Vässla micromobility, is my guest on the Nordic Future Makers podcast this week. We talk about Marcus' career journey, we talk about micromobility / personal electric vehicles and we talk about the changing way that people are moving around in cities and beyond. Marcus also talks about Vässla micromobility products (https://www.vassla.com/) and the go to market strategy in Sweden and other countries too. I hope you enjoy the pod...
Ben Liebmann - COO, restaurant noma - Copenhagen
May 20, 2020 22:54 - 26 minutes - 47.8 MBBen Liebmann, COO, restaurant noma is my guest on the Nordic Future Makers podcast this week. noma is the four-time winner of the S. Pellegrino World’s Best Restaurant, founded by trailblazing and critically-acclaimed head chef René Redzepi. Opened in 2003 and based within a Bjarke Ingels designed urban farm located in the Copenhagen neighbourhood of Christiania (the self-proclaimed free-town of the city), the multiple Michelin starred restaurant is recognised globally for its reinvention an...
Ana Thorsdottir - Head of Business Development EMEA, Tagger Media (Influencer Marketing)
May 13, 2020 22:37 - 25 minutes - 46.3 MBAna Thorsdottir, Head of Business Development for EMEA at Tagger Media Influencer marketing platform is my guest this week on the Nordic Future Makers podcast. This week it's a high speed, high energy tour through the 'crazy world of influencer marketing.' Our conversation ends up covering a wide range of areas - including how to select an influencer, how to work with them across different platforms, short term one-offs vs long term ambassador programmes, multi-channel influencer marketing,...
Daniel Käfer - Ooredoo Director, Facebook Country Manager DK and Author
May 06, 2020 21:59 - 24 minutes - 44.8 MBDaniel Käfer is this week's Nordic Future Maker. Daniel is now based in Doha, where he works as Group Director for telecom giant Ooredoo, overseeing strategic digital marketing across a wide region. Prior to this he was Country Manager for Facebook in Denmark and he's just published a new book called 'Release the Brakes On Growth - Growth Transformation through a marketing lens.'. Daniel and I talk for just over 20 minutes and we discuss a number of different things, focussing on how to use...
Tove Chevalley - Innovation Director - Electrolux Global Hub and Adidas
April 30, 2020 21:26 - 23 minutes - 42.5 MBTove Chevalley - Innovation Director at the Electrolux Global Hub in Stockholm (Sweden) is the latest guest on the Nordic Future Makers podcast. Now recording with Zencastr for improved audio quality, Tove joined me to talk about how she approaches innovation in her current role. We also spent a little bit of time talking about Tove's previous position at Adidas and some of the other things she has been doing too. Tove and I discuss: Current role and responsibilities 'Hacking the crisis'...
Stine Bauer Dahlberg - Trouble Inc / New York Times / Apple / Spotify
April 23, 2020 21:48 - 29 minutes - 53.8 MBStine Bauer Dahlberg is my latest guest on the Nordic Future Makers podcast! Stine is based in New York and we connected on Skype for a fast moving conversation. Stine is co-founder of Trouble Inc which is a new apparel brand and community focused on self-expression at work. Before this she was Managing Director of Newsroom Brand Marketing at the New York Times, Brand Lead for the App Store at Apple and an early Spotify employee working on Special Projects. We covered a lot of ground in...
Fredrik Borestrom - Head of Agency, International at LinkedIn and IAA President
April 15, 2020 22:47 - 25 minutes - 45.9 MBThe Nordic Future Makers podcast features Fredrik Borestrom from LinkedIn this week. Fredrik is Swedish, but based in London. He is Head of Agency, International at LinkedIn and is also President of the International Advertising Association. As usual, the podcast is about 25 minutes long and you will hear lots of different things from the Skype chat that we had over Easter including: How marketers should think about LinkedIn strategy and the different product offerings that should be con...
Henrik Jarl - Chief Marketing Officer at CDON
April 07, 2020 22:58 - 26 minutes - 53.8 MBHenrik Jarl, the Chief Marketing Officer from cdon.com, is my latest guest on the Nordic Future Makers podcast. CDON is the Nordic region's largest ecommerce site and Henrik and I had a great conversation about a range of topics. In this episode of the Nordic Future Makers podcast, Henrik discusses the following with me: His current role at CDON and what being a CMO of a large ecommerce site involves A bit about Nordic ecommerce and the differences between countries CDON awards and tren...
Hjortur Smarason from Space Nation
March 28, 2020 07:08 - 25 minutes - 23.1 MBI recently met with Hjörtur Smarason from Space Nation (https://spacenation.org/) for the latest episode of the Nordic Future Makers podcast. Originally from Iceland, Hjörtur lives in Copenhagen now and in our 25 minute conversation we discuss the commercialisation of space and how Space Nation are preparing people for this through astronaut training and expeditions. We hear about the work that Blue Origin, Virgin Galactic and Space X are doing and then hear some of Hjörtur's views on space ...
Lasse Meldgaard from SteamRex
March 23, 2020 23:01 - 23 minutes - 43.6 MBI recently met up with an old friend, Lasse Meldgaard, to talk about his new start up called SteamRex. Lasse is based in Copenhagen and we spoke for just over 20 minutes in English and covered a wide range of topics. Lasse is a true Nordic Future Maker and I always learn things when I talk to him. In this conversation you'll hear how deep learning and algorithms can be used to create new solutions for old problems. We spoke about his new company SteamRex (https://steamrex.com/) which combines...
The Nordic Future Makers Podcast - Trailer
March 23, 2020 22:14 - 53 seconds - 1.68 MBThis is the trailer for the Nordic Future Makers podcast, announcing that I will be talking in English to various Nordic Future Makers from media, marketing, tech, ecommerce and start ups over coming weeks and months. The Nordic Future Makers podcast is in English, hosted by Nick Burcher and features conversations with people from Sweden, Denmark, Finland, Norway and Iceland. The Nordic region is highly advanced in digital and driven by ideas like design and sustainability. This podcast wil...
Episode 1 - Trailer
March 15, 2020 21:07 - 51 seconds - 1.59 MBThis first episode is the trailer for the Nordic Future Makers podcast which features Nordic leaders from media, marketing, tech, ecommerce and startups. The Nordic Future Makers podcast is in English, hosted by Nick Burcher and features conversations with people from Sweden, Denmark, Finland, Norway and Iceland. The Nordic region is highly advanced in digital and driven by ideas like design and sustainability. This podcast will shine a light on what's happening now and talk about what's ...