Ana Thorsdottir - Head of Business Development EMEA, Tagger Media (Influencer Marketing)

Ana Thorsdottir, Head of Business Development for EMEA at Tagger Media Influencer marketing platform is my guest this week on the Nordic Future Makers podcast. This week it's a high speed, high energy tour through the 'crazy world of influencer marketing.' Our conversation ends up covering a wide range of areas - including how to select an influencer, how to work with them across different platforms, short term one-offs vs long term ambassador programmes, multi-channel influencer marketing, measurement and B2B. We also have a good discussion about the role of celebrities and the perception of them during the current covid-19 challenges that the world is facing! I hope you enjoy the podcast and I hope you will subscribe to the podcast to hear more Nordic Future Makers - in the future! #nordicfuturemakers

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