Next Level Practices
33 episodes - English - Latest episode: about 2 months ago -Brought to you by Influx Medical Marketing, Next Level Practices is the show where we discuss ideas, strategies, and tactics to help you take your medical practice to the next level. As one of the leading digital marketing agencies for plastic surgeons and private medical practices, we have up-to-date insight into the ever-changing world of digital marketing and online patient acquisition. On this show, you'll hear how we're evolving our approach to keep our clients ahead of the curve. You'll also hear valuable insights from industry leaders, medical entrepreneurs, and some of the top marketing minds in our industry. Welcome to Next Level Practices.
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Episodes
E26. Tyler Terry of TouchMD on Leveraging Tech to Streamline the Patient Experience
March 08, 2024 00:00 - 30 minutes - 20.8 MBOn this episode of Next Level Practices, we are joined by TouchMD’s President of Sales & Marketing, Tyler Terry. TouchMD is a comprehensive software solution for aesthetic practices that features patient consult solutions, in-practice marketing, best-in-class photography solutions, and much more. Sharing insights gained from a decade of work in the aesthetics industry, Tyler describes how his path from the mail room to working directly with providers as a Sales Manager set him up for succes...
E25. Jason Johnson of Simple Studios on Elevating & Standardizing Aesthetic Before & After Photos
July 20, 2023 18:00 - 28 minutes - 19.8 MBBefore and after photos present a common problem for aesthetic practices — how to achieve consistent, high-quality, easily repeatable results. After years of experience behind the camera working with Allergan, Kybella, Evolus, and Revance, Jason Johnson of Simple Studios solved the problem with integrated systems specially designed specifically for taking perfect before and after photos. Jason explains how he solved the unique challenges presented by practices with limited space or sub-opti...
E23. Dr. Ran Stark, Live at The Aesthetic Meeting 2023
July 12, 2023 22:00 - 17 minutes - 14 MBEvery year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Ran Stark in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagra...
E24. Dr. Kouros Azar, Live at The Aesthetic Meeting 2023
July 12, 2023 22:00 - 16 minutes - 12.9 MBEvery year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Kouros Azar in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis: https://www.influxmarketing.com/ Instag...
E22. Dr. Stephan Baker, Live at The Aesthetic Meeting 2023
July 12, 2023 22:00 - 15 minutes - 11 MBEvery year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Stephan Baker in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis: https://www.influxmarketing.com/ Inst...
E21. Dr. David Turer, Live at The Aesthetic Meeting 2023
July 12, 2023 20:00 - 20 minutes - 18.8 MBEvery year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. David Turer in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis: https://www.influxmarketing.com/ Instag...
E20. Dr. Bradley Bengtson, Live at The Aesthetic Meeting 2023
July 12, 2023 20:00 - 46 minutes - 38.8 MBEvery year at The Aesthetic Meeting, we have the pleasure of meeting with industry peers and marketing-minded physicians. This year we thought it might be interesting to hear about marketing strategies from doctors at different stages of their careers, and so the Chief Growth Officer at Influx Marketing, Max Baybak, sat down to interview Dr. Brad Bengtson in this episode of Next Level Practices, recorded live at ASAPS 2023. Get a Free Website Analysis: https://www.influxmarketing.com/ Inst...
E19. Influx Predicts: Emerging Trends in Aesthetic Marketing
July 06, 2023 17:00 - 1 hour - 45.4 MBThe world of digital patient acquisition is constantly evolving. At Influx Marketing, we are continually tracking changes in consumer habits and technology platforms so that we can skate to where the puck is going and keep our clients ahead of the curve. In this workshop, presented live at Vegas Cosmetic Surgery 2023, Alpha Aesthetics Partners CEO John Wheeler joins Influx executives Adam Daniells, Max Baybak and Erica Crawford to break down the trends that are already shifting how patient...
E18. Tom Seery of RealSelf on Non-Linear Patient Acquisition & How AI Will Disrupt Aesthetics
May 24, 2023 17:00 - 28 minutes - 19.3 MBFor our latest episode, recorded live in Miami Beach at ASAPS 2023, we spoke to one of the cartographers who helped map the aesthetic patient journey — RealSelf Founder and Executive Chairman Tom Seery. Tune in to hear how Tom built a platform that became the go-to advisor for consumer-based medical aesthetic decision making and learn how RealSelf has evolved alongside the behavior and needs of today's aesthetic consumer. Stick around for a glimpse into how artificial intelligence and ChatG...
E17. James Turcott of Skytale Group on Aesthetic Practice Consolidation & What Buyers Are Looking For
May 12, 2023 04:00 - 52 minutes - 37.2 MBWelcome to Miami Beach, where Influx recently attended the annual meeting of the American Society for Aesthetic Plastic Surgery, as we do every year. This year we brought our podcast team along to record to bring you some candid conversations on the topic of patient acquisition and the latest trends in aesthetic practices growth. In our first episode recorded live at ASAPS 2023, Influx Marketing's Chief Growth Officer Max Baybak sits down with Skytale Group Partner James Turcott to discus...
E16. Price Transparency in Plastic Surgery w/ Jonathan Kaplan, CEO/Founder at BuildMyHealth
April 14, 2022 13:41 - 54 minutes - 37.3 MBAs a vocal proponent of price transparency in aesthetics and healthcare in general, Dr. Jonathan Kaplan has spent years building and refining a price estimation and lead generation platform that can be leveraged to create a better experience for both medical providers and patients alike. In this episode of Next Level Practices, you'll hear his arguments for why price transparency is not a "race to the bottom," but rather an opportunity for plastic surgeons and aesthetic practices to increase...
E15. Embracing Offer-Based Marketing in Aesthetics w/ John Wheeler, CEO of Esthetics Center
April 13, 2022 14:26 - 49 minutes - 34.3 MBOffers aren't always discounts, they don't have to cheapen your brand, and every practice needs an offer-based strategy to capture and command the consumer's attention in this era of digital overload. If it sounds unusual, it's only because incompetent advertisers have dumbed down offer-based marketing and turned it into a bargain-basement race to the bottom. But John Wheeler is no stranger to the unconventional approach. With a background in pastoral ministry providing a depth of compassion...
E14. 2022 Aesthetic Marketing Predictions w/ Eva Sheie & Drew Leahy
January 05, 2022 18:36 - 1 hour - 224 MB VideoAs we look ahead to where aesthetic marketing is headed in 2022, what should practices prioritize and why? In this episode of Next Level Practices, Eva Sheie of The Axis and Drew Leahy of PatientNectar join our Chief Strategy Officer, Max Baybak, to discuss and debate everything from low friction patient communication to creating owned audiences. They also ask tough questions like, "why are you throwing away good leads?" and "why haven't you started your own podcast?" Join Max, Eva and...
E14. Aesthetic Marketing Predictions for 2022 w/ Eva Sheie and Drew Leahy
January 05, 2022 18:36 - 1 hour - 224 MB VideoAs we look ahead to where aesthetic marketing is headed in 2022, what should practices prioritize and why? In this episode of Next Level Practices, Eva Sheie of The Axis and Drew Leahy of PatientNectar join our Chief Strategy Officer, Max Baybak, to discuss and debate everything from low friction patient communication to creating owned audiences. They also ask tough questions like, "why are you throwing away good leads?" and "why haven't you started your own podcast?" Join Max, Eva and...
E14. Aesthetic Marketing Predictions for 2022 w/ Eva Sheie & Drew Leahy
January 05, 2022 18:36 - 1 hour - 67.4 MBAs we look ahead to where aesthetic marketing is headed in 2022, what should practices prioritize and why? In this episode of Next Level Practices, Eva Sheie of The Axis and Drew Leahy of PatientNectar join our Chief Strategy Officer, Max Baybak, to discuss and debate everything from low friction patient communication to creating owned audiences. They also ask tough questions like, "why are you throwing away good leads?" and "why haven't you started your own podcast?" Join Max, Eva and Dr...
E13. Tami Vileta on Building an Effective Loyalty Program for your Practice
December 09, 2021 22:54 - 1 hour - 48.4 MBAesthetic practices aren’t just competing against each other when it comes to customer service — they’re also dealing with the outsized expectations set by the likes of REI, Sephora, and Starbucks. While the occasional discount can inject life into a sagging marketing strategy, a dependence on discounts cheapens a brand, and it can create an unsustainable customer demand for such markdowns. In this episode, Pinpoint Communications Founder Tami Vileta details how to avoid the “discount tr...
E12. Terri Ross & Izhak Musli on Converting Your Aesthetic Practice Into a Data-Driven Business
November 18, 2021 19:59 - 1 hour - 45.1 MBWith consumer demand for aesthetic treatments at all-time highs, it's easy to fall prey to the fallacy that a full schedule equals a successful practice, but, as APX Founder Terri Ross tells us, "Being busy does not mean being profitable." This is but the beginning of the wisdom that Terri and APX Co-CEO Izhak Musli share with us in episode #12 of Next Level Practices. While Terri and Izhak have each previously appeared individually on the podcast, they have now teamed up to combine their ...
E11. Nick Magruder of FriendMedia w/ Special Guest Dr Grant Stevens on the Future of In-Practice Marketing
July 14, 2021 20:59 - 1 hour - 48.5 MBIn this episode, Max chats with FriendMedia CEO, Nick Magruder, about the importance of in-practice marketing and the work he and his team are doing to fix the outdated, untargeted, internal marketing systems used in aesthetic practices today. Later in the episode, Max and Nick are joined by special guest Dr. Grant Stevens, who shares his experience using FriendMedia to upsell, cross-sell, and increase awareness of new service offerings in his busy practice. Get a Free Website Analysis: htt...
E10 - Eva Sheie on Starting a Podcast for Your Aesthetic Practice That Returns Real Value
June 03, 2021 15:14 - 1 hour - 58.9 MBIn episode #10 of the Next Level Practices podcast, we chat with Eva Sheie of The Axis about… podcasting. Yes, that’s right, a podcast about podcasting. Eva has spent the majority of her career at the intersection of digital content creation and aesthetic medicine. Most notably, she served as the Director of Practice Development at RealSelf, where she built out and scaled the RealSelf University customer education program, engaging with over 2500 practices along the way. Prior to her tim...
E10. Eva Sheie on Starting a Podcast for Your Aesthetic Practice That Returns Real Value
June 03, 2021 15:14 - 1 hour - 44.4 MBIn episode #10 of the Next Level Practices podcast, we chat with Eva Sheie of The Axis about… podcasting. Yes, that’s right, a podcast about podcasting. Eva has spent the majority of her career at the intersection of digital content creation and aesthetic medicine. Most notably, she served as the Director of Practice Development at RealSelf, where she built out and scaled the RealSelf University customer education program, engaging with over 2500 practices along the way. Prior to her tim...
Ep. 10 - Eva Sheie on Starting a Podcast for Your Aesthetic Practice That Returns Real Value
June 03, 2021 15:14 - 1 hour - 58.9 MBIn episode #10 of the Next Level Practices podcast, we chat with Eva Sheie of The Axis about… podcasting. Yes, that’s right, a podcast about podcasting. Eva has spent the majority of her career at the intersection of digital content creation and aesthetic medicine. Most notably, she served as the Director of Practice Development at RealSelf, where she built out and scaled the RealSelf University customer education program, engaging with over 2500 practices along the way. Prior to her tim...
E9. Drew Leahy of PatientNectar on Making Email Marketing Work for Plastic Surgeons & Medspas
May 12, 2021 22:11 - 49 minutes - 33.9 MBMax talks with Drew Leahy of PatientNectar about the reemerging importance of email and how aesthetic practices can effectively utilize this channel to reach prospective patients their competitors aren't in front of. They also discuss the changing landscape of digital patient acquisition and a specific email strategy that practices can implement to decrease dependency on paid media and time-consuming social media. PatientNectar is a first-of-its-kind content studio for aesthetic practice...
E8. The Digital-First Practice With Izhak Musli of Symplast
April 22, 2021 13:47 - 49 minutes - 33.9 MBIn episode #8 of Next Level Practices, Influx Co-Founder and Chief Strategy Officer, Max Baybak, chats with Izhak Musli about the progressing digitization of the patient journey and how practices need to be thinking in order to meet the expectations of today's consumer. Izhak is the Chief Revenue Officer of Symplast, the all-in-one, cross-platform, cloud-based solution for managing your entire practice. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.in...
E7. Terri Ross on Building a 7-Figure Aesthetic Practice and What They Don't Teach You in Med School
February 05, 2021 23:00 - 50 minutes - 34.9 MBIn this episode of Next Level Practices, our Chief Strategy Officer, Max Baybak chats with the one and only Terri Ross. If you’re in aesthetic medicine you likely know the names Terri Ross and Terri Ross consulting. She and her team have recently released a game-changing training and growth platform for aesthetic practices called APX. Tune in to hear insights from Terri on taking your practice to the next level and her revolutionary new platform. Get a Free Website Analysis: https://www...
E6. The Google Antitrust Suit and What It Could Mean for Search Marketing
January 15, 2021 03:01 - 42 minutes - 28.9 MBInflux CEO, Adam Daniells, and Chief Strategy Officer, Max Baybak, discuss the antitrust suit against Google and what it may mean for search marketing and medical practices that rely on the search giant's platform for patient acquisition. The guys also touch on a few other interwoven plotlines shaping up in the digital marketing landscape that may have an impact on the future of digital marketing. Get a Free Website Analysis: https://www.influxmarketing.com/ Instagram: https://www.instagr...
E5. Google or Facebook? How Smart Practices are Capitalizing on the Surging Demand for Aesthetics
September 13, 2020 21:44 - 1 hour - 52.1 MBTo see this full presentation including graphs and hard data that illustrate what we believe is really happening in the aesthetics market, head over to our YouTube channel. You'll also learn about a hidden opportunity that you should be capitalizing on right now. On Sept 12th, 2020, our CEO, Adam Daniells, and our CSO, Max Baybak, gave this presentation as part of The Aesthetic Society's virtual Breast & Body Meeting. Aesthetic practices often ask us whether they should be focusing on Go...
E4. The Aesthetic Meeting 20/20 @Home Webinar
June 27, 2020 23:07 - 1 hour - 57.1 MBOur CEO and Chief Strategy Officer had the pleasure of presenting at the Aesthetic Meeting 20/20 @Home, which took place virtually on April 25th. The title of the presentation is "Opportunity in Change – The New Marketing Model for Aesthetics." Tune in to learn about the opportunities we are seeing open up right now for plastic surgery practices and medical spas that are looking for ways to leave their competition behind. You can view the full discussion on YouTube or download the presentat...
E3. Dr. Grant Stevens — Contrarian Marketing & The Evolution of Digital in Aesthetics
June 12, 2020 18:47 - 1 hour - 43.8 MBIn this episode, Max & Adam are joined in studio by legendary plastic surgeon, entrepreneur, and marketer, Dr. Grant Stevens of Marina Plastic Surgery. The guys talk with Dr. Stevens about the evolution of digital marketing within the field of plastic surgery and the advantages of being a contrarian marketer. Dr. Stevens shares the story of how he came to be an early adopter of web and Google marketing, discusses the shift to mobile, the rise of video, and the era of social media. Dr. Stev...
E2. The Obstacle is the Opportunity
April 09, 2020 09:54 - 51 minutes - 35.5 MBIn this episode, Max and Adam are joined by Dr. Geoffrey Trenkle, CEO, and founder of the Los Angeles Center for Ear Nose Throat and Allergy. Dr. Trenkle shares how his practice is adapting during the COVID-19 quarantine and gives listeners a candid look into the mindset that has enabled him to find success during this challenging time. The trio also discusses what you need to know about government stimulus programs for small business, the importance of having a solid marketing partnership, ...
E2: The Obstacle is the Opportunity
April 09, 2020 09:54 - 51 minutes - 70.9 MBIn this episode, Max and Adam are joined by Dr. Geoffrey Trenkle, CEO, and founder of the Los Angeles Center for Ear Nose Throat and Allergy. Dr. Trenkle shares how his practice is adapting during the COVID-19 quarantine and gives listeners a candid look into the mindset that has enabled him to find success during this challenging time. The trio also discusses what you need to know about government stimulus programs for small business, the importance of having a solid marketing partnership, ...
E1. Marketing Your Medical Practice Through Coronavirus
March 25, 2020 03:46 - 56 minutes - 38.6 MBIn the debut episode of the Next Level Practices podcast, Influx Marketing CEO, Adam Daniells, joins our host and Chief Strategy Officer, Max Baybak, to discuss an important topic. Last week we published a blog article and an-depth guide covering strategies for marketing your medical practice during the Coronavirus/COVID-19 disruption. In this episode, Adam & Max break the guide down step by step with real-life examples to give you actionable strategies. This is your chance to hear directly ...
Ep. 1 - Marketing Your Medical Practice Through Coronavirus
March 25, 2020 03:46 - 56 minutes - 102 MBIn the debut episode of the Next Level Practices podcast, Influx Marketing CEO, Adam Daniells, joins our host and Chief Strategy Officer, Max Baybak, to discuss an important topic. Last week we published a blog article and an-depth guide covering strategies for marketing your medical practice during the Coronavirus/COVID-19 disruption. In this episode, Adam & Max break the guide down step by step with real-life examples to give you actionable strategies. This is your chance to hear directly ...
E1: Marketing Your Medical Practice Through Coronavirus
March 25, 2020 03:46 - 56 minutes - 102 MBIn the debut episode of the Next Level Practices podcast, Influx Marketing CEO, Adam Daniells, joins our host and Chief Strategy Officer, Max Baybak, to discuss an important topic. Last week we published a blog article and an-depth guide covering strategies for marketing your medical practice during the Coronavirus/COVID-19 disruption. In this episode, Adam & Max break the guide down step by step with real-life examples to give you actionable strategies. This is your chance to hear directly ...