E16. Price Transparency in Plastic Surgery w/ Jonathan Kaplan, CEO/Founder at BuildMyHealth

Next Level Practices

English - April 14, 2022 13:41 - 54 minutes - 37.3 MB
Marketing Business Health & Fitness Medicine aestheticsmarketing digitalmarketing marketingstrategy medicalmarketing plasticsurgerymarketing privatepracticemarketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: E15. Embracing Offer-Based Marketing in Aesthetics w/ John Wheeler, CEO of Esthetics Center

Next Episode: E17. James Turcott of Skytale Group on Aesthetic Practice Consolidation & What Buyers Are Looking For

As a vocal proponent of price transparency in aesthetics and healthcare in general, Dr. Jonathan Kaplan has spent years building and refining a price estimation and lead generation platform that can be leveraged to create a better experience for both medical providers and patients alike.

In this episode of Next Level Practices, you'll hear his arguments for why price transparency is not a "race to the bottom," but rather an opportunity for plastic surgeons and aesthetic practices to increase efficiency and book consults that are far more likely to convert to treatment.

With the federal No Surprises Act in effect as of Jan 1st, 2022, the topic of price transparency is more relevant than ever.

Tune in to hear Dr. Kaplan’s take on how the act impacts aesthetic practices and what you need to have in place to be compliant.

Get a Free Website Analysis: https://www.influxmarketing.com/

Instagram: https://www.instagram.com/influxmarketing/

Twitter: https://twitter.com/influxmarketing

LinkedIn: https://www.linkedin.com/company/influx-marketing-co