E18. Tom Seery of RealSelf on Non-Linear Patient Acquisition & How AI Will Disrupt Aesthetics
Next Level Practices
English - May 24, 2023 17:00 - 28 minutes - 19.3 MBMarketing Business Health & Fitness Medicine aestheticsmarketing digitalmarketing marketingstrategy medicalmarketing plasticsurgerymarketing privatepracticemarketing Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
For our latest episode, recorded live in Miami Beach at ASAPS 2023, we spoke to one of the cartographers who helped map the aesthetic patient journey — RealSelf Founder and Executive Chairman Tom Seery.
Tune in to hear how Tom built a platform that became the go-to advisor for consumer-based medical aesthetic decision making and learn how RealSelf has evolved alongside the behavior and needs of today's aesthetic consumer. Stick around for a glimpse into how artificial intelligence and ChatGPT stand to disrupt aesthetic patient acquisition — all this and more on the latest episode of Next Level Practices.
Show Notes:
00:00 Intro
01:00 Background
05:07 The evolution of RealSelf vs. the evolution of consumers
06:50 The RealSelf marketing funnel is more of a maze (or scrambled eggs)
09:03 The aesthetic patient's journey
10:53 Connecting marketing with the front desk
13:06 Systems and processes for conversion
16:39 AI, ChatGPT and what it means for aesthetics
22:28 Either you get disrupted, or you disrupt yourself
26:14 Closing words
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