![New Home Star's Real Estate Rockstars artwork](https://is2-ssl.mzstatic.com/image/thumb/Podcasts113/v4/92/50/cf/9250cf2e-c011-099a-562d-0744f5bf5bf7/mza_1063508649927217471.jpg/100x100bb.jpg)
Digital Marketing with Mark Hirschfeld
New Home Star's Real Estate Rockstars
English - November 15, 2023 06:00 - 30 minutes - 20.8 MB - ★★★★★ - 17 ratingsCareers Business new home star new home sales real estate leadership leaders Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, we welcome Mark Hirschfeld of Maronda Homes to talk about the increasing digitization of the builder market. We learn how the new home industry can embrace digital adoption in order to grow, and the ways that the pandemic, the rise of AI, and other economic shifts are revolutionizing this industry towards the use of technology.
Mark R. Hirschfeld is the Director of Digital Marketing at Maronda Homes, a family-owned new home construction company that's been building for 50 years in markets all over PA, OH, FL, KY, GA, AL, and VA. Apart from overseeing and developing digital marketing media strategies for Maronda Homes and its sister brand Focus Homes, Mark also oversees the Online Concierge team; Mark led the development of the new immersive Maronda Homes website in 2021; launched the Maronda Homes 50th-anniversary marketing campaign; and was selected to ProBuilder Media's Forty Under 40 in 2022.
Some themes we cover in this episode:
And don’t miss this week’s Peer Learning Question of the Week, where Mark dives into what sales associate marketing efforts we should focus on in Q4 to drive sales for the end of the year.
Connect with Mark: https://www.linkedin.com/in/markrhirschfeld/
Connect with New Home Star: https://www.newhomestar.com