E65: Should Employees Represent Your Brand on Social Media? - with Jon-Stephen Stansel

Should companies encourage and incentivize their employees to represent the brand on social media? That's the topic of discussion as we're joined by Social Media Manager, Jon-Stephen Stansel.Topics include Sherwin-Williams' employee TikTok fiasco, creating social media policies, how to balance benefits and risks of having employees represent your brand, and more.ABOUT OUR GUESTJ.S. is a social media professional with almost a decade of experience  managing and creating content for higher education, small business, and  government social media accounts. He works closely with HyperRPG, Kyle  Higgins and his comic Radiant Black, and Better Place Forest.  J.S. is also a co-host of the Thought Feeder Podcast, a weekly podcast offering insights on digital marketing in higher education. Twitter: @jsstansel Website: jsstansel.com Thought Feeder Podcast: https://thoughtfeederpod.com/ ABOUT THE PODCAST  The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture.  Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more.  Find more at https://nerdbrandagency.com/podcast ABOUT NERDBRAND NerdBrand is a national branding, web design, and marketing agency.We love helping businesses identify and better communicate their “why.” Because we believe everything is an ad, we’re passionate about creating holistic brand identities, website designs, and marketing campaigns.Learn more at https://nerdbrandagency.com --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/support