E64: Startup "Puffery" with Diana Richardson from Semrush (the Diana Cut)

Should you make yourself appear more capable than you actually are? Or should you do it, in order to achieve your goals when you are actually capable?  Either way, people love the underdog.   Find Diana on Linkedin: https://www.linkedin.com/in/%F0%9F%8D%B7-diana-richardson-8965a317/ And on Twitter: https://twitter.com/DianaRich013 Check out Semrush: https://bit.ly/nb-semrush =====  ABOUT THE PODCAST  The NerdBrand Podcast is the intersection of nerd culture, branding, and marketing. Nerd culture is no longer a reserved sub-culture; it’s mainstream pop culture.  Listen as we discuss our views on branding and advertising, always with a touch of nerd — technology, movies, comics and novels, video games, and plenty more.  Find more at https://nerdbrandagency.com/podcast =====  ABOUT NERDBRAND NerdBrand is a data-driven branding, web design, and advertising agency based in Louisville, KY. From establishing your brand identity to guiding your day-to-day marketing strategies, we bring the "why" of your business to life.  Learn more at https://nerdbrandagency.com CONNECT WITH NERDBRAND  Facebook: https://facebook.com/nerdbrandagencyInstagram: https://instagram.com/nerdbrandagencyTwitter: https://twitter.com/nerdbrandagencyLinkedIn: https://linkedin.com/company/nerdbrandagency--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/nerdbrand/messageSupport this podcast: https://anchor.fm/nerdbrand/support