NAR’s Center for REALTOR® Development
108 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 104 ratingsNAR’s Center for REALTOR® Development podcast focuses on education in the real estate industry and is hosted by Monica Neubauer, an award-winning industry leader, speaker, and instructor based in Nashville, TN. The podcast discusses formal and informal sources of industry knowledge, including NAR education and credential programs. This podcast is for REALTORS®, REALTOR® associations, real estate and allied professionals, real estate educators, education providers such as schools, and consumers.
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Episodes
048: Ensuring Fair Housing for All with NAR’s Bryan Greene
November 02, 2020 09:00 - 1 hour - 68 MBGrowing awareness among real estate professionals has resulted in a clearer understanding that fair housing in America is still an issue. Bryan Greene is the Director of Fair Housing Policy at NAR, and he joins Monica to discuss the state of fair housing in America. He talks about the history that led us to where we are today, as well as what tools NAR is using to help their agents start making a change and help create a more fair and equitable industry. Bryan worked in government for ...
Center for REALTOR® Development 047: Elevating Your Brand with Social Media
October 19, 2020 04:00 - 1 hour - 95.1 MBSocial media is a huge part of real estate, especially in today’s climate. Social media is the modern method of communication, and also allows small businesses and individuals to have a broad impact. Katie Lance is an industry social media expert and has been focusing on how to help REALTORS® make the most of their business through social media. In today’s episode, Katie and Monica talk about content optimization, some of the heavier aspects of social media, and how we can be intentional wit...
047: Elevating Your Brand with Social Media with Katie Lance
October 19, 2020 04:00 - 1 hour - 95.1 MBSocial media is a huge part of real estate, especially in today’s climate. Social media is the modern method of communication, and also allows small businesses and individuals to have a broad impact. Katie Lance is an industry social media expert and has been focusing on how to help REALTORS® make the most of their business through social media. In today’s episode, Katie and Monica talk about content optimization, some of the heavier aspects of social media, and how we can be intentional wit...
046: Lead Generation through Relationships with Sean Carpenter
October 05, 2020 08:00 - 58 minutes - 53.8 MBToday’s episode is about lead generation and getting new business. Our guest, Sean Carpenter, shares his definition of relationships, and several different ways you can generate leads using “RELATIONSHIPS” as an acrostic. REALTORS® are always trying to generate new business, and the best way for agents to do that is through consistency, value, and RELATIONSHIPS. Relationships are the key to the real estate business. Most agents spend more of their time on business support when they sho...
045: Understanding the Mortgage Process with Michael “Smit” Smith
September 21, 2020 08:00 - 1 hour - 92.2 MBToday’s episode is all about what goes on behind the mortgage curtain. REALTORS® work closely with lenders and need to know how to ask better questions of the experts. Our guest, Michael “Smit” Smith, shares advice on how to choose more qualified lenders and what questions you can ask to work better with lenders. It is important for REALTORS® to have some knowledge of the lending process, so they can communicate effectively with the lender. This communication is a two-way street, with ...
45: Understanding the Mortgage Process with Michael “Smit” Smith
September 21, 2020 08:00 - 1 hour - 92.2 MBToday’s episode is all about what goes on behind the mortgage curtain. REALTORS® work closely with lenders and need to know how to ask better questions of the experts. Our guest, Michael “Smit” Smith, shares advice on how to choose more qualified lenders and what questions you can ask to work better with lenders. It is important for REALTORS® to have some knowledge of the lending process, so they can communicate effectively with the lender. This communication is a two-way street, with ...
44: Safety Tips for REALTORS® with Donny Allen
September 01, 2020 08:00 - 54 minutes - 50.7 MBREALTORS® are being targeted more and more over the past ten years. With September being REALTOR® Safety Month, Donny Allen joins Monica on the show today to talk about safety on the job —best practices to keep yourself and your clients safe. Monica and Donny discuss effective ways to help REALTORS® live in confidence, not in fear. Donny grew up on large farms and ranches and had to learn to defend himself from the different animals and also gained a heightened mindset of awareness. Wh...
044: Safety Tips for REALTORS® with Donny Allen
September 01, 2020 08:00 - 54 minutes - 50.7 MBREALTORS® are being targeted more and more over the past ten years. With September being REALTOR® Safety Month, Donny Allen joins Monica on the show today to talk about safety on the job —best practices to keep yourself and your clients safe. Monica and Donny discuss effective ways to help REALTORS® live in confidence, not in fear. Donny grew up on large farms and ranches and had to learn to defend himself from the different animals and also gained a heightened mindset of awareness. Wh...
043: Building Better Community Connections with Aaron Masliansky
August 03, 2020 19:33 - 1 hour - 57.4 MBToday’s environment has provided opportunities for REALTORS® to help their communities grow. One of these ways is to create your own media source as a mouthpiece in your community, which is exactly what our guest has done. Aaron Masliansky joins Monica on the show today to talk about the podcast he created, and the impact it’s had on him both personally and professionally. In these uncertain and unprecedented times, we need some new solutions for marketing opportunities and ways to con...
042: Talking Data with Jessica Lautz from NAR
July 06, 2020 15:16 - 1 hour - 58.7 MBToday’s episode is all about the data! Our guest, Jessica Lautz, is the VP of Demographics and Behavioral Insights at NAR, where she focuses on different trends in the industry and how this directly affects different housing markets. In today’s episode, they discuss the transforming market due to COVID-19 and trends that the data is reflecting. They also discuss the impacts of this data for the coming months, and what the next few months look like for agents across the nation. It’s imp...
042: Talking Data with NAR's Jessica Lautz
July 06, 2020 15:16 - 1 hour - 58.7 MBToday’s episode is all about the data! Our guest, Jessica Lautz, is the VP of Demographics and Behavioral Insights at NAR, where she focuses on different trends in the industry and how this directly affects different housing markets. In today’s episode, they discuss the transforming market due to COVID-19 and trends that the data is reflecting. They also discuss the impacts of this data for the coming months, and what the next few months look like for agents across the nation. It’s imp...
42: Talking Data with Jessica Lautz from NAR
July 06, 2020 15:16 - 1 hour - 58.7 MBToday’s episode is all about the data! Our guest, Jessica Lautz, is the VP of Demographics and Behavioral Insights at NAR, where she focuses on different trends in the industry and how this directly affects different housing markets. In today’s episode, they discuss the transforming market due to COVID-19 and trends that the data is reflecting. They also discuss the impacts of this data for the coming months, and what the next few months look like for agents across the nation. It’s imp...
041: The Future of Digital Closings with Marvin Stone
June 01, 2020 08:00 - 48 minutes - 45.2 MBIn this episode, Monica and her guest discuss another area of real estate that is adapting during this time of pandemic: the closing process. Many of the recent topics have focused on how to navigate the environment we’re in with social distancing. The online and mobile methods of closing that Marvin talks about today are ready to be put into the mainstream process. Be on the lookout for them and add them to your tool belt! The closing situation has been shifting for a while, but COVID...
41: The Future of Digital Closings with Marvin Stone
June 01, 2020 08:00 - 48 minutes - 45.2 MBIn this episode, Monica and her guest discuss another area of real estate that is adapting during this time of pandemic: the closing process. Many of the recent topics have focused on how to navigate the environment we’re in with social distancing. The online and mobile methods of closing that Marvin talks about today are ready to be put into the mainstream process. Be on the lookout for them and add them to your tool belt! The closing situation has been shifting for a while, but COVID...
40: Financial Considerations for You and Your Clients with Ryan Bokros
May 18, 2020 08:00 - 1 hour - 57.9 MBEven though financial experts don’t agree on where we’re headed economically, there are still principles that can help you improve your financial situation in any market. Today’s guest, Ryan Bokros, joins Monica to talk about some of these practical principles that you can start applying today. They cover expenses, savings, lending, the current market climate, and what you can do now to make sure you come out of this time successful. One of the most important basic financial rules is t...
040: Financial Considerations for You and Your Clients with Ryan Bokros
May 18, 2020 08:00 - 1 hour - 57.9 MBEven though financial experts don’t agree on where we’re headed economically, there are still principles that can help you improve your financial situation in any market. Today’s guest, Ryan Bokros, joins Monica to talk about some of these practical principles that you can start applying today. They cover expenses, savings, lending, the current market climate, and what you can do now to make sure you come out of this time successful. One of the most important basic financial rules is t...
039: Business Practices for the New Normal with Kim Cameron
May 04, 2020 15:38 - 50 minutes - 47.2 MBIn today’s dynamic world, the methods and means of communication are shifting, especially for REALTORS®. Maintaining relationships is a key part of the real estate business. Kim Cameron is the special guest on the show today to share some of her systems for staying in touch with past clients and friends. She and Monica talk about the importance of what they are doing now, and how some of these practices may carry forward even once we are out of this time. Kim talks about her mindset wh...
038: Virtual Showings with Craig Wilburn
April 20, 2020 08:00 - 54 minutes - 50.9 MBIn our changing times, REALTORS® have had to learn to adapt in a way that allows them to serve their clients, while also complying with new laws and policies surrounding COVID-19. Virtually viewing and virtually showing properties is becoming more popular and attainable. In today’s episode, Craig Wilburn shares some of the developments his team has made in creating a process to continue facilitating the viewing of properties during this time. Craig and Monica also talk about some different p...
037: Life Management in Real Estate
April 07, 2020 12:44 - 1 hour - 61.9 MBEstablishing a work-life balance is important in overall life management. In today’s episode, Cheryl Knowlton returns to the show to talk about life management in real estate. It can be challenging to set boundaries when you don’t necessarily work a traditional nine to five job. In this episode, they talk about making shifts in our business, what systems you can put in place, and the importance of making time for yourself and the people you love. As you listen, take a breath, and use this op...
037: Life Management in Real Estate with Cheryl Knowlton
April 07, 2020 12:44 - 1 hour - 61.9 MBEstablishing a work-life balance is important in overall life management. In today’s episode, Cheryl Knowlton returns to the show to talk about life management in real estate. It can be challenging to set boundaries when you don’t necessarily work a traditional nine to five job. In this episode, they talk about making shifts in our business, what systems you can put in place, and the importance of making time for yourself and the people you love. As you listen, take a breath, and use this op...
036: Brokerage Basics and Beyond
March 04, 2020 16:49 - 59 minutes - 55.5 MBIt’s important for agents to know about brokerage models and how they can best use the services to their advantage based on their needs. In today’s episode, Keith Davis is on the show to talk about good practices and processes for brokers, and how they can build a great culture for their agents. They cover the importance of brokerages being a supportive resource for their agents and how authenticity can enhance the customer experience not only for agents but their clients as well. Keit...
036: Brokerage Basics and Beyond with Keith Davis
March 04, 2020 16:49 - 59 minutes - 55.5 MBIt’s important for agents to know about brokerage models and how they can best use the services to their advantage based on their needs. In today’s episode, Keith Davis is on the show to talk about good practices and processes for brokers, and how they can build a great culture for their agents. They cover the importance of brokerages being a supportive resource for their agents and how authenticity can enhance the customer experience not only for agents but their clients as well. Keit...
035: Technology Advances to Watch with Craig Grant
February 04, 2020 19:01 - 1 hour - 55.8 MBThe Real Estate Tech Guru Craig Grant joins Monica on the show today to do a tech overview in the real estate industry. They discuss several different tech items that are around or will be around in the next 5-10 years, and how this will directly affect REALTORS® and agents. This is a great episode to familiarize yourself with tech concepts that are prevalent in today’s real estate climate. The first tech item they talk about is the next generation of cars. Right now cars are starting ...
034: Resort and Second-Home Properties with Holly Mabery
January 07, 2020 08:00 - 1 hour - 88.6 MBResort and second-home properties can be located anywhere! They are becoming more and more popular in small towns, as well as the coastal cities and mountains. In this episode, Holly Mabery joins Monica to talk about her own experience working with investment and second home clients in Sedona, AZ. She shares ideas for marketing, building connections with buyers, and highlighting what’s so special about your community. More and more, real estate is becoming a great leverage tool. Homeo...
034: Resort and Second-Home Properties
January 07, 2020 08:00 - 1 hour - 88.6 MBResort and second-home properties can be located anywhere! They are becoming more and more popular in small towns, as well as the coastal cities and mountains. In this episode, Holly Mabery joins Monica to talk about her own experience working with investment and second home clients in Sedona, AZ. She shares ideas for marketing, building connections with buyers, and highlighting what’s so special about your community. More and more, real estate is becoming a great leverage tool. Homeo...
033: Book Reviews for 2020 Business Building with Cheryl Knowlton and Kristy Hairston
December 03, 2019 08:00 - 1 hour - 89.5 MBAs we approach the end of another year, it’s time to start thinking about business strategies and what we can do to boost our business in the new year. In today’s episode, Monica speaks with Cheryl Knowlton and Kristy Hairston about some book suggestions for building your brand, personal development, and business strategies. Both guests stress the importance of reading, and with a curated list like this, you’ll know right where to start! Cheryl Knowlton Cheryl loves to read! Not ...
032: Best Practices for Historic Homes with TJ Pierce and Michelle Drum
November 05, 2019 08:00 - 1 hour - 101 MBToday’s episode is all about historic homes. These homes have unique architecture and features that set them apart. Monica interviews two different guests about mid-century homes and antique homes. They share information about what REALTORS® should know when it comes to renovating and listing these properties. TJ Pierce — Mid-Century Homes: Homes older than 50 years are now considered historic homes. These mid-century homes are homes that were built in the ’50s and ’60s, with the more te...
031: Working Successfully With Home Inspectors with Scott Frederick
October 01, 2019 07:00 - 1 hour - 91.9 MBOne of the most important things that can help your inspections go smoother is to have a good relationship with your home inspectors. This not only benefits you as the REALTOR® but also benefits your client. An excellent REALTOR® and an excellent inspector is a fabulous combination to help create a better experience for buyers. Today’s guest, Scott Frederick, joins Monica on the show to talk about how we can foster better relationships between REALTORS® and inspectors, including what to look...
030: Divorce Situations in Real Estate Sales with Laurel Starks
September 03, 2019 07:00 - 1 hour - 92.6 MBFor clients who are in some phase of the divorce process, the house is often the largest asset in the case. As REALTORS® in these cases, you can help your client navigate through the real estate aspects of doing what’s best for the family and the property. Laurel discusses her work as a court-appointed real estate expert and shares helpful tips for divorce cases that are also great tips for regular listings. It’s important to note that the court has jurisdiction over most things in a d...
029: Multi-Platform Marketing for Maximizing Content
August 06, 2019 07:00 - 1 hour - 119 MBToday’s episode explores modern marketing: how we create and share content, who we share it with, and how it’s made available to the public. This episode is a recording of the panel Monica hosted at the 2018 REALTOR® Conference and Expo. Guests TJ Pierce, Mor Zucker, Jamie Slough, and Dave Caskey speak about how they have utilized their social media marketing in their businesses. No matter where you are in your business, there will be a takeaway for you to apply to your work. Content c...
028: Land Sales with Jeramy Stephens and Justin Osborne
July 02, 2019 07:00 - 1 hour - 117 MBAll real estate begins with the land. Today’s episode features two guests who are experts in land sales. Jeramy Stephens (Arkansas) & Justin Osborne (Colorado) are both members of the REALTORS® Land Institute (RLI) and join Monica on the show today to talk about how land sales differ from residential sales. They discuss the different types of land and the certification that’s available for land agents, as well as some of the important things to note about land sales in the East and the West....
027: Realtors Property Resource® (RPR®) — Accessible Data with Veronica McManus
June 04, 2019 07:00 - 1 hour - 87.7 MBToday’s episode is the final installment of a three-part series that highlights some of the NAR member benefits. RPR® helps REALTORS® provide and analyze data for your clients when they request it. Today’s guest, Veronica McManus, is the director of industry relations with RPR®. In this episode, she and Monica discuss some of the benefits of this program for REALTORS® and their clients, as well the many reports available in the system and how to engage with them. Veronica is in her 7th...
026: Professionalism and C2EX with Hagan Stone
May 07, 2019 07:00 - 53 minutes - 73.1 MBToday’s episode is the second part of a three-part series that highlights some of the major NAR programs being offered. The Commitment to Excellence (C2EX) program explores professionalism and its application to professional life. Monica and Hagan talk about some key points of professionalism, as well as breaking down the way the assessments work. All of this is so we can improve excellence in our own lives as well as in the industry! The Commitment to Excellence program came from a st...
025: Cultivating Financial Wellness with Kasey Stewart
April 02, 2019 07:00 - 51 minutes - 71.1 MBNow that you’re in the real estate game, what’s your plan for your money? What are your plans for retirement? In today’s episode, in an interview-style episode, Monica and her guest, Kasey Stewart, talk about defining financial wellness, how to achieve it, and what resources can help you manage your money for the future. In 2017, NAR’s president wanted to help REALTORS® prepare for retirement. In a career where they get paid commission checks, planning can be hard for REALTORS®. The Ce...
024: Creating the Customer Experience with Pete Blank
March 05, 2019 08:00 - 1 hour - 89.3 MBGreat customer service is one of the key ways we can set ourselves apart from other people in the industry. Everybody wants (and expects) a great customer service experience. Pete Blank joins Monica on the show today to talk about his customer service background working for Disney. They share ideas about customer service through a discussion of the seven guest service guidelines Disney uses, and fit them into the real estate industry. Now that so much is available online to consumers, cust...
023: Working with First-Time Homebuyers with Rich Sands
February 05, 2019 08:00 - 1 hour - 89.3 MBFirst-time homebuyers are a niche market among all buyers. They all have in common that they have never bought a house before, so the processes involved are new to them. So much of the journey in working with first-time buyers is about educating them and asking better questions to understand where they are and what they need to move forward. In today’s episode, Monica and her guest, Rich Sands, discuss many ways that we as agents can help our clients who are first-time homebuyers. Working ...
022: Using Video to Enhance Your Business with Jeremias “JMan” Maneiro
January 08, 2019 08:00 - 57 minutes - 79.4 MBNo matter what the stage of your business, you can always get started using video in your business. There are several ways to consider using video in your business: to film an intro, open houses, to go live on Facebook, or connect with local businesses. Monica’s guest, Jeremias “JMan” Maneiro, joins her on the show to discuss these different ways to use video in your business, as well as what equipment to use. All of these discussion points can help you improve and strengthen your connection...
021: Helping Buyers with New Construction with Marion Napoleon
December 04, 2018 08:00 - 56 minutes - 77.3 MBIn today’s episode, Monica and Marion Napoleon talk about helping buyers with new construction — a topic that is important to both of them. The population in America is growing and demographics are changing.There are more single family homes as people are marrying later and divorces at all age levels create a need for more separate housing. Another factor is that people are living in more multi-generational housing situations. This together has created a general need for more housing. They e...
020: Tax Cuts and Jobs Act of 2017 with Dale Carlton, Jr.
November 06, 2018 08:00 - 1 hour - 87.4 MBThere have been some very significant changes made to the tax codes that are effective this year, 2018. In this episode Monica is joined by Dale Carlton, Jr., who has worked in real estate since the mid 1990s and has been an attorney since 2001, about how the new tax laws affect: real estate professionals, their businesses, and their clients. The Tax Cuts and Jobs Act of 2017 provides the opportunity for people who made the same money in 2018 that they made in 2017 to see a reduction in th...
019: Let’s Talk About Communication with Chris Donaldson
October 02, 2018 07:00 - 1 hour - 87.2 MBIt’s easy to forget, in the real estate industry, that communication between people is as important as it’s ever been before — especially with the rise of technology. This is an issue in business and among people, in general. One of the most popular forms of communication these days is through our phones, though very few people actually use it as a phone. As a REALTOR®, it’s important to be aware of which forms of communication our clients are using so we can use their preferred method. This...
018: Working with Lenders with Daniel Green
September 04, 2018 07:00 - 1 hour - 96.6 MBMonica first came across Dan while she researching mortgage reports. He actually started two separate ventures — first, was The Mortgage Reports, and second, he recently moved into a broader personal finance field with his project Growella. This project extends beyond mortgage and real estate, although that’s where Dan’s passion lies. In today’s episode, Monica and Dan discuss relationships and communications with lenders and details about some of the products, as well as suggestions on how ...
017: Tech in Real Estate, Part 3: The Virtual Office with Sam Powell
August 07, 2018 07:00 - 1 hour - 73.4 MBIn the last installment of the summer series on technology, Monica talks with our guest, Sam Powell, about the virtual office. Since beginning her real estate venture, Sam has been working towards being 100% paperless and 100% virtual. In this episode, she talks with Monica about the equipment she uses, the programs and applications she uses, tips for being successful and mobile, and also a little bit about her marketing and branding strategy. If you’re looking to go virtual or paperless, th...
016: Tech in Real Estate, Part 2: "Pay to Play" — Marketing on Social Media with Mor Zucker and Jamie Slough
July 03, 2018 07:00 - 1 hour - 76.8 MBToday’s guests have noticed a discrepancy in what REALTORS® are doing in person, versus their presence online. There hasn’t been a strong emphasis on online marketing. Mor Zucker and Jamie Slough from Denver bring their outside knowledge and background into their real estate business, specifically by using social media to bring them business and keep them top-of-mind with their clients. Social media is at the forefront of their business and they adapt the other aspects of their business to t...
015: Tech in Real Estate, Part 1: Social Media Strategy with Marki Lemons Ryhal
June 05, 2018 07:00 - 1 hour - 91.1 MBToday’s episode is the first in a three-part series on technology; this episode focuses on social media and how we use can use it in our real estate business. So many people engage with social media every day — we and our clients are all in. Today’s guest is Marki Lemons Ryhal and she joins Monica today to talk about the vast ways that we as REALTORS® can use social media to help ourselves and our clients. There are free and paid ways to use social media. Marki is teaching REALTORS® all over...
014: Senior Market, Part 2: How Elder Care Professionals Can Help with Barbara Boone McGinnis
May 01, 2018 07:00 - 51 minutes - 71.2 MBContinuing last month’s episode and conversation about the Seniors Real Estate Specialist® (SRES®) Designation topics, today’s guest joins Monica to talk about the legal side of things. Barbara will discuss estate planning, probate, trusts, and what you can do as a real estate professional. This episode is full of great information and advice, and it’s important to remember that as real estate agents, we may need to recommend an Elder Care professional to our clients in order to best serve t...
013: Senior Market, Part 1: Current Tips & Trends for Mature Clients with Bobbi Decker
April 03, 2018 07:00 - 58 minutes - 79.8 MBReal estate is for people of all ages. As we age, sometimes our lifestyle and living situations need to change. Today’s guest, Bobbi Decker, joins Monica on the show today to talk about the Seniors Real Estate Specialist Designation® (SRES®) and what kinds of things you will learn in the class when you get the designation. As we work with our mature clients, it’s not about the transaction — it’s about helping them with their next lifestyle. Bobbi, who has now been in real estate for 35 yea...
012: International Real Estate with Mark Makoto Kitabayashi
March 06, 2018 08:00 - 1 hour - 90.2 MBAs the world keeps growing, global business and international real estate are becoming more common and more popular. Mark Makoto Kitabayashi lives in Washington State and teaches the certification class for Certified International Property Specialists. He joins Monica on the show today to talk about aspects of the global real estate market, and how REALTORS® can help clients involved in these transactions. Monica and Mark talk about how to develop rapport with foreign clients, what things to...
011: Working with Teams in Real Estate with Matthew Rathbun
February 06, 2018 08:00 - 1 hour - 81.1 MBTeams are an increasingly popular method of serving clients in the purchase and sale of a home. Today’s episode is all about teamwork in real estate — whether you want to build a team, join a team, or communicate better with a team. Our guest, Matthew Rathbun, comes with firsthand experience from his own firm of setting up agents with success for team building. Monica and Matthew will discuss what a healthy team looks like, how you can start building a team well, and for new agents, helping ...
010: Smart Home Technology with Chad Curry
January 02, 2018 08:00 - 1 hour - 98.4 MBAs society becomes more forward-thinking, smart technology is moving into our homes. Todays’ guest, Chad Curry, joins Monica to talk about smart home technology and other pieces of technology that affect REALTORS® and homeowners. In addition to discussing what types of technology are emerging, Chad shares several resources that can help inform consumers about how people are using smart home technology and what benefits there are. Chad works as the Managing Director of the Center of REALTOR...
009: Business Planning, Part 2: Applying the Principles with Misty Woodford, Trish Myatt, and Barry Owen
December 05, 2017 08:00 - 1 hour - 59.2 MBSuccessful business planning comes when we develop the habits to utilize them. There are three guests joining Monica on the show today, to talk about how they’ve been successful with their business planning. Misty Woodford has been in real estate for about 10 years and formerly owned her own brokerage. She no longer owns her firm and now works with Benchmark Realty and is actively selling. Trish Myatt has been in real estate for nearly 14 years, and right from the start got into a good syste...