Rob Balucas is an ‘every-man joe’ who was thrust into extraordinary circumstances in 2015 when a cycling accident rendered him paraplegic. At the time he was training for his first half IRONMAN triathlon the very next weekend. He vowed to return and raced in 3 sprint-distance triathlons as a paratriathlete that following year.
Since then he’s competed in 6 half IRONMANs, including the 2019 half IRONMAN World Championships in France. After qualifying, but delayed by 2 years of COVID, his next goal is to cross the finish line at triathlon’s biggest stage - the Kona (full) IRONMAN World Championship - this coming October 2022. Outside of paratriathlon, Rob resides in Southern California with his partner, Erika, and their dog Chloe. He is founder and Chief Creative Catalyst at babaLucas Creative, serving the branding and online marketing needs of small businesses and nonprofits.