Episode 174 / Roxanne Wise - Entrepreneurial Approach to Cognitive Health and Mental Clarity

We're kicking off a brand new series centered on the unique journey of entrepreneurs. From bootstrapping to scaling businesses, we cannot wait to dive into this journey and share our wins, failures, and best advice with all of you. 

In our first discussion, we dive into the critical topics of personal growth, staying true to one's values, and finding balance in a world that often prioritizes 'hustle culture'. We also explore the power of adopting a 'rookie' mindset, encouraging entrepreneurs to challenge their assumptions and explore innovative strategies for success. 

Key Takeaways

00:00 - Introduction

More about our guest today

Roxanne Wise is a Utah-based entrepreneur with a diverse background in digital advertising, having started her career in boutique agencies working with notable clients such as Nike and Chevrolet. A mom to three young boys and happily married for 13 years, Roxanne's journey in entrepreneurship began with Rookie Wellness, a startup she co-founded two years ago. Despite facing challenges in male-dominated industries, Roxanne has been able to rub shoulders with diverse entrepreneurs, learn from them, and carve her path towards success in her own backyard.

Learn more about Roxanne and Rookie Wellness’ journey in this episode.

00:00 - Entrepreneurship, digital advertising, and scaling a startup.

This conversation touches on themes of work-life balance, personal growth, and navigating challenging work environments as Roxanne shares her journey as an entrepreneur, a mother, a wife, and her experiences in the digital advertising industry.

08:37 - Burnout, self-care, and starting a supplement business.

Roxanne’s story highlights the value of embracing change and prioritizing mental health and personal growth, even in the face of uncertainty. She shares about leaving a high-profile job without a plan and dealing with self-doubt, which led to a journey of self-discovery that further led to the creation of a supplement business called Rookie Wellness.

We talk about the great significance of the name in an individual’s wellness journey.

14:40 - Simplicity in supplements with Rookie brand.

Roxanne and I agree that the Rookie branding is simple and easy to understand, aligning with the company's goal of providing effective mental clarity and cognitive health solutions. We discuss some of Rookie's products and how they are designed to be simple and effective, with unique supplements that support natural energy cycles and mental health. This unique blend highlights Rookie's commitment to creating products that are easy to use and provide tangible benefits for users.

19:56 - Entrepreneurship, wellness, and the importance of staying true to one's vision.

It is of utmost importance to prioritize personal health as an entrepreneur. Roxanne and I elaborate on how maintaining a clear understanding of your 'why' and your own health can help keep you focused and authentic in your entrepreneurial journey. It is vital to understand the interconnectedness between your overall health and your ability to succeed as an entrepreneur.

25:30 - Conclusion

Today's conversation is a rich journey into the world of entrepreneurship, health, and personal growth. Roxanne’s story is a powerful reminder that embracing change and prioritizing self-care can lead to remarkable achievements. Remember, whether you're starting your entrepreneurial journey or facing challenges in your career, your health and your 'why' are the essential foundations for success. Take a step towards your personal wellness journey today!