Start With Why
Motivation Minute
English - September 29, 2018 15:40 - 19 minutes - 25.7 MB - ★★★★★ - 34 ratingsBusiness News News Education books business entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The One Thing
Next Episode: Cold Calling Techniques
Start With Why: How great Leaders Inspire Everyone to Take Action (Simon Sinek)
- Marketers heavily rely on manipulation, not relationship, to generate sales
- Comparing features doesn’t help a customer’s decision. Your story is key.
- People don’t buy your what you do, they buy why you do it