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#168 Chipotle - Delicious Food and Smart Marketing
More than a Few Words
English - October 29, 2013 17:20 - 18 minutes - 16.6 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #167 Where did JC Penny Go Wrong?
Next Episode: #169 The Art of the Decision
Build a brand by not talking about your product? Done well, that strategy is not as crazy as it sounds, especially if you are trying to appeal to the Millennial generation. Chipotle has done just that by focusing their advertising, not on the product, but on their commitment to sustainable farming and more healthy natural foods.
This strategy has delivered tasty bottom line results and strong growth. What can your business learn from Chipotle? Listen now and find out.