#167 Where did JC Penny Go Wrong?
More than a Few Words
English - October 20, 2013 12:25 - 14 minutes - 13.7 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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JC Penny has been in business for 100 years. Cleraly they did a lot of things right over the years to stay in business as other retailers have come and gone. But these days, they are struggling as they try to be something they are not.
What would you do to turn the situation around? Well Allison and Lorraine certainly have some ideas for them.