#162 It is the Little Things

When it comes to marketing many business owners are surprised what a big impact a few little things can make.  It is easy to remember to send the big campaigns, get the booths ready for the trade show, but success is in the details and the consistent follow up.  

 
This week, Allison and Lorraine talk about some of the little details that can make a big difference in any business and why, they are often overlooked.