#161 Content Marketing Can Help Close Sales
More than a Few Words
English - September 17, 2013 14:15 - 15 minutes - 14.5 MB - ★★★★★ - 88 ratingsMarketing Business Entrepreneurship Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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What is content marketing? It is information you share with prospects which help them reach a buying decision without overtly selling. Content can be video, audio, pictures, eBooks, blog posts, email or social media update.
Using any of these formats you mission is to maintain an informative tone, while still leading the most qualified prospects to the decision they need to work with you.