Modern Sales - B2B Selling Podcast
302 episodes - English - Latest episode: about 3 years ago - ★★★★★ - 212 ratingsSelling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.
Hosted by Liston Witherill, Head of Growth at Gold Front, a creative agency working with high growth startups.
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Episodes
Buying Behavior - What You Need to Know to Sell More Effectively
December 03, 2018 11:00 - 32 minutes - 29.9 MBWhat you want doesn't matter when it comes to selling. What matters is what your clients want, so you have to understand why they buy and their buying behavior.
041 - [Interview] Part 2, Growing Leads with a Podcast with Ben Shapiro
November 30, 2018 18:05 - 23 minutes - 21.1 MBHow to use podcasting and personal branding to market and grow your B2B company. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/podcast-marketing-for-agency-growth-with-ben-shapiro-part-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the...
Podcast Marketing for Agency Growth with Ben Shapiro (Part 2)
November 30, 2018 18:05 - 23 minutes - 21.1 MBHow to use podcasting and personal branding to market and grow your B2B company.
042 - [Interview] Part 2, Growing Leads with a Podcast with Ben Shapiro
November 30, 2018 18:05 - 23 minutes - 21.1 MBHow to use podcasting and personal branding to market and grow your B2B company. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/podcast-marketing-for-agency-growth-with-ben-shapiro-part-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get the...
040 - [Interview] Part 1, Growing Leads with a Podcast with Ben Shapiro
November 29, 2018 17:58 - 23 minutes - 21.7 MBHow to use podcasting and use personal branding to build growth within your company. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/podcast-marketing-for-agency-growth-with-ben-shapiro-part-1 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get ...
041 - [Interview] Part 1, Growing Leads with a Podcast with Ben Shapiro
November 29, 2018 17:58 - 23 minutes - 21.7 MBHow to use podcasting and use personal branding to build growth within your company. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/podcast-marketing-for-agency-growth-with-ben-shapiro-part-1 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help us get ...
Podcast Marketing for Agency Growth with Ben Shapiro (Part 1)
November 29, 2018 17:58 - 23 minutes - 21.7 MBHow to use podcasting and use personal branding to build growth within your company.
039 - Sales Mindset: How to Think About Selling Services
November 26, 2018 08:00 - 24 minutes - 22.4 MBDoing the right things won't matter nearly as much if you're not thinking the right things when you sell. It's often referred to as "mindset," and having the right one when you sell will make an immediate difference in how you approach your process. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-mindset-how-to-think-about-selling-as-a-service-provider --- Get a daily sales insight sent straight to your inbox: Sub...
040 - Sales Mindset: How to Think About Selling Services
November 26, 2018 08:00 - 24 minutes - 22.4 MBDoing the right things won't matter nearly as much if you're not thinking the right things when you sell. It's often referred to as "mindset," and having the right one when you sell will make an immediate difference in how you approach your process. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-mindset-how-to-think-about-selling-as-a-service-provider --- Get a daily sales insight sent straight to your inbox: Sub...
Sales Mindset - How to Think About Selling as a Service Provider
November 26, 2018 08:00 - 24 minutes - 22.4 MBDoing the right things won't matter nearly as much if you're not thinking the right things when you sell. It's often referred to as "mindset," and having the right one when you sell will make an immediate difference in how you approach your process.
Gratitude in Sales? And Happy Thanksgiving!
November 19, 2018 10:00 - 20 minutes - 19.1 MBIt's almost Thanksgiving, and I have a whole lot to be grateful for. But is there room for gratitude in sales?
039 - Gratitude in Sales? Yes, and Happy Thanksgiving
November 19, 2018 10:00 - 20 minutes - 19.1 MBIt's almost Thanksgiving, and I have a whole lot to be grateful for. But is there room for gratitude in sales? Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/gratitude-in-sales-and-happy-thanksgiving --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help...
038 - Gratitude in Sales? Yes, and Happy Thanksgiving
November 19, 2018 10:00 - 20 minutes - 19.1 MBIt's almost Thanksgiving, and I have a whole lot to be grateful for. But is there room for gratitude in sales? Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/gratitude-in-sales-and-happy-thanksgiving --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? Help...
037 - [Interview] Part 2, Building a Personal Brand with Matt Inglot
November 16, 2018 13:00 - 25 minutes - 23 MBPersonal branding is 1) hard work and 2) enormously beneficial for your business in the long run. In Part 2 of my discussion with Matt Inglot, he talks about why and how he's building his personal brand. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/building-a-personal-brand-while-running-an-agency-with-matt-inglot-part-2-of-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insi...
Building a Personal Brand While Running an Agency with Matt Inglot (Part 2 of 2)
November 16, 2018 13:00 - 25 minutes - 23 MBPersonal branding is 1) hard work and 2) enormously beneficial for your business in the long run. In Part 2 of my discussion with Matt Inglot, he talks about why and how he's building his personal brand.
038 - [Interview] Part 2, Building a Personal Brand with Matt Inglot
November 16, 2018 13:00 - 25 minutes - 23 MBPersonal branding is 1) hard work and 2) enormously beneficial for your business in the long run. In Part 2 of my discussion with Matt Inglot, he talks about why and how he's building his personal brand. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/building-a-personal-brand-while-running-an-agency-with-matt-inglot-part-2-of-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insi...
Technology as a Differentiator For Your Agency with Matt Inglot (Part 1 of 2)
November 15, 2018 13:00 - 10 minutes - 9.87 MBHow is your agency different? Using special or even proprietary technology can help you stand out, which is exactly what Matt Inglot did with his agency, Tilted Pixel.
036 - [Interview] Part 1, Builidng a Personal Brand with Matt Inglot
November 15, 2018 13:00 - 10 minutes - 9.87 MBHow is your agency different? Using special or even proprietary technology can help you stand out, which is exactly what Matt Inglot did with his agency, Tilted Pixel. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/technology-as-a-differentiator-for-your-agency-with-matt-inglot-part-1-of-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single...
037 - [Interview] Part 1, Builidng a Personal Brand with Matt Inglot
November 15, 2018 13:00 - 22 minutes - 20.4 MBHow is your agency different? Using special or even proprietary technology can help you stand out, which is exactly what Matt Inglot did with his agency, Tilted Pixel. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/technology-as-a-differentiator-for-your-agency-with-matt-inglot-part-1-of-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single...
Sales Cycle - Should You Push It Forward, or Stay Patient?
November 12, 2018 20:34 - 23 minutes - 21.8 MBSome clients seem ready to start with you right away, but then something happens and they cool off. They want to wait a month, or even indefinitely. What to do about it? I'll give you some strategies to address this directly, and 5 ideas for updating your sales process so you have a chance at preventing it from happening in the first place.
035 - How Much Can You Push On a Sale?
November 12, 2018 20:34 - 23 minutes - 21.7 MBSome clients seem ready to start with you right away, but then something happens and they cool off. They want to wait a month, or even indefinitely. What to do about it? I'll give you some strategies to address this directly, and 5 ideas for updating your sales process so you have a chance at preventing it from happening in the first place. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-cycle-should-you-push-it-forw...
036 - How Much Can You Push On a Sale?
November 12, 2018 20:34 - 23 minutes - 21.7 MBSome clients seem ready to start with you right away, but then something happens and they cool off. They want to wait a month, or even indefinitely. What to do about it? I'll give you some strategies to address this directly, and 5 ideas for updating your sales process so you have a chance at preventing it from happening in the first place. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/sales-cycle-should-you-push-it-forw...
035 - [Interview] Part 2, Brand Story: How to Tell Yours with Raj Nathan
November 09, 2018 13:00 - 22 minutes - 20.9 MBReady to tell a story that makes your clients stop dead in their tracks and start working with you? Raj Nathan, aka The Startup Hypeman, helps startups and consulting companies tell their story so they become superheroes. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/telling-your-brand-story-to-boost-sales-with-raj-nathan-aka-the-startup-hypeman-part-2-of-2 --- Get a daily sales insight sent straight to your inbox: Su...
Brand Story to Boost Sales with Raj Nathan (Part 2 of 2)
November 09, 2018 13:00 - 23 minutes - 21.1 MBReady to tell a story that makes your clients stop dead in their tracks and start working with you? Raj Nathan, aka The Startup Hypeman, helps startups and consulting companies tell their story so they become superheroes.
034 - [Interview] Part 2, Brand Story: How to Tell Yours with Raj Nathan
November 09, 2018 13:00 - 22 minutes - 20.9 MBReady to tell a story that makes your clients stop dead in their tracks and start working with you? Raj Nathan, aka The Startup Hypeman, helps startups and consulting companies tell their story so they become superheroes. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/telling-your-brand-story-to-boost-sales-with-raj-nathan-aka-the-startup-hypeman-part-2-of-2 --- Get a daily sales insight sent straight to your inbox: Su...
Brand Story to Boost Sales with Raj Nathan (Part 1 of 2)
November 08, 2018 13:00 - 26 minutes - 23.8 MBReady to tell a story that makes your clients stop dead in their tracks and start working with you? Raj Nathan, aka The Startup Hypeman, helps startups and consulting companies tell their story so they become superheroes.
033 - [Interview] Part 1, Brand Story: How to Tell Yours with Raj Nathan
November 08, 2018 13:00 - 26 minutes - 23.8 MBReady to tell a story that makes your clients stop dead in their tracks and start working with you? Raj Nathan, aka The Startup Hypeman, helps startups and consulting companies tell their story so they become superheroes. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/telling-your-brand-story-to-boost-sales-with-raj-nathan-aka-the-startup-hypeman-part-1-of-2 --- Get a daily sales insight sent straight to your inbox: Su...
034 - [Interview] Part 1, Brand Story: How to Tell Yours with Raj Nathan
November 08, 2018 13:00 - 26 minutes - 23.8 MBReady to tell a story that makes your clients stop dead in their tracks and start working with you? Raj Nathan, aka The Startup Hypeman, helps startups and consulting companies tell their story so they become superheroes. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/telling-your-brand-story-to-boost-sales-with-raj-nathan-aka-the-startup-hypeman-part-1-of-2 --- Get a daily sales insight sent straight to your inbox: Su...
Outsourcing, Podcasting, and Cold Email, Oh MY! (November Update)
November 05, 2018 08:00 - 21 minutes - 19.9 MBIn my monthly update for November 2018, you'll hear how I'm outsourcing, my podcast growth, and using cold outreach to acquire clients.
033 - [Update] Outsourcing, Podcasting, and Cold Email
November 05, 2018 08:00 - 21 minutes - 20 MBIn my monthly update for November 2018, you'll hear how I'm outsourcing, my podcast growth, and using cold outreach to acquire clients. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/outsourcing-podcasting-and-cold-email-oh-my-november-update --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Ap...
032 - [Update] Outsourcing, Podcasting, and Cold Email
November 05, 2018 08:00 - 21 minutes - 20 MBIn my monthly update for November 2018, you'll hear how I'm outsourcing, my podcast growth, and using cold outreach to acquire clients. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/outsourcing-podcasting-and-cold-email-oh-my-november-update --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Ap...
032 - [Interview] Jason Bay, Part 2: Productizing Your Service
November 02, 2018 12:00 - 23 minutes - 21.1 MBAre you fisher, or a hunter? Your sales and marketing strategies should have a mix of both. Jason Bay of Blissful Prospecting walks through the details of how he uses cold email and outbound marketing to win and build a business. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/cold-email-and-productizing-your-service-offering-with-jason-bay-of-blissful-prospecting-part-2-of-2 --- Get a daily sales insight sent straight t...
Cold Email and Productizing Your Service Offering with Jason Bay of Blissful Prospecting (Part 2 of 2)
November 02, 2018 12:00 - 23 minutes - 21.1 MBAre you fisher, or a hunter? Your sales and marketing strategies should have a mix of both. Jason Bay of Blissful Prospecting walks through the details of how he uses cold email and outbound marketing to win and build a business.
031 - [Interview] Jason Bay, Part 2: Productizing Your Service
November 02, 2018 12:00 - 23 minutes - 21.1 MBAre you fisher, or a hunter? Your sales and marketing strategies should have a mix of both. Jason Bay of Blissful Prospecting walks through the details of how he uses cold email and outbound marketing to win and build a business. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/cold-email-and-productizing-your-service-offering-with-jason-bay-of-blissful-prospecting-part-2-of-2 --- Get a daily sales insight sent straight t...
Cold Email and Outbound Marketing with Jason Bay of Blissful Prospecting (Part 1 of 2)
November 01, 2018 12:00 - 29 minutes - 27.3 MBAre you fisher, or a hunter? Your sales and marketing strategies should have a mix of both. Jason Bay of Blissful Prospecting walks through the details of how he uses cold email and outbound marketing to win and build a business.
031 - [Interview] Jason Bay, Part 1: Cold Email and Outbound Marketing
November 01, 2018 12:00 - 29 minutes - 27.3 MBAre you fisher, or a hunter? Your sales and marketing strategies should have a mix of both. Jason Bay of Blissful Prospecting walks through the details of how he uses cold email and outbound marketing to win and build a business. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/cold-email-and-outbound-marketing-with-jason-bay-of-blissful-prospecting-part-1-of-2 --- Get a daily sales insight sent straight to your inbox: S...
030 - [Interview] Jason Bay, Part 1: Cold Email and Outbound Marketing
November 01, 2018 12:00 - 29 minutes - 27.3 MBAre you fisher, or a hunter? Your sales and marketing strategies should have a mix of both. Jason Bay of Blissful Prospecting walks through the details of how he uses cold email and outbound marketing to win and build a business. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/cold-email-and-outbound-marketing-with-jason-bay-of-blissful-prospecting-part-1-of-2 --- Get a daily sales insight sent straight to your inbox: S...
030 - Inbound v. Outbound Leads: What's the Difference?
October 29, 2018 12:00 - 26 minutes - 23.8 MBLet's talk about how to sell yourself , and how inbound v. outbound plays a role in this process. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/inbound-v-outbound-marketing-how-to-choose-the-right-mix --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? He...
Inbound Marketing v. Outbound Marketing
October 29, 2018 12:00 - 26 minutes - 23.8 MBLet's talk about how to sell yourself , and how inbound v. outbound plays a role in this process.
029 - Inbound v. Outbound Leads: What's the Difference?
October 29, 2018 12:00 - 26 minutes - 23.8 MBLet's talk about how to sell yourself , and how inbound v. outbound plays a role in this process. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/inbound-v-outbound-marketing-how-to-choose-the-right-mix --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Subscribe on Spotity Subscribe on Apple Podcasts Like what you heard? He...
029 - [Interview] Part 2, Growing an Ecommerce Agency with Ben Chafetz
October 26, 2018 12:00 - 21 minutes - 19.9 MBEcommerce is a competitive landscape, and Ben Chafetz has found a way to build a thriving consulting firm focused on Magento development. He'll share how he's done it here. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/growing-an-ecommerce-agency-with-ben-chafetz-part-2-of-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Sub...
028 - [Interview] Part 2, Growing an Ecommerce Agency with Ben Chafetz
October 26, 2018 12:00 - 21 minutes - 19.9 MBEcommerce is a competitive landscape, and Ben Chafetz has found a way to build a thriving consulting firm focused on Magento development. He'll share how he's done it here. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/growing-an-ecommerce-agency-with-ben-chafetz-part-2-of-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Sub...
Growing an Ecommerce Agency with Ben Chafetz (Part 2 of 2)
October 26, 2018 12:00 - 21 minutes - 19.9 MBEcommerce is a competitive landscape, and Ben Chafetz has found a way to build a thriving consulting firm focused on Magento development. He'll share how he's done it here.
Growing an Ecommerce Agency with Ben Chafetz (Part 1 of 2)
October 25, 2018 12:00 - 17 minutes - 16.2 MBEcommerce is a competitive landscape, and Ben Chafetz has found a way to build a thriving consulting firm focused on Magento development. He'll share how he's done it here.
028 - [Interview] Part 1, Growing an Ecommerce Agency with Ben Chafetz
October 25, 2018 12:00 - 17 minutes - 16.2 MBEcommerce is a competitive landscape, and Ben Chafetz has found a way to build a thriving consulting firm focused on Magento development. He'll share how he's done it here. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/growing-an-ecommerce-agency-with-ben-chafetz-part-1-of-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Sub...
027 - [Interview] Part 1, Growing an Ecommerce Agency with Ben Chafetz
October 25, 2018 12:00 - 17 minutes - 16.2 MBEcommerce is a competitive landscape, and Ben Chafetz has found a way to build a thriving consulting firm focused on Magento development. He'll share how he's done it here. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/growing-an-ecommerce-agency-with-ben-chafetz-part-1-of-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter Don't miss a single episode: Sub...
026 - Sales Strategy to Scale Beyond Referrals
October 22, 2018 11:41 - 27 minutes - 25.2 MBReady to scale your agency sales beyond referrals? Most agencies grow from existing contacts, networking, and referrals. But that's not a viable way to scale. In this episode, I'll tell you what it takes to scale your agency sales. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/scale-agency-sales-beyond-the-referral --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newslet...
Sales Strategy to Scale Beyond the Referral
October 22, 2018 11:41 - 27 minutes - 25.2 MBReady to scale your agency sales beyond referrals? Most agencies grow from existing contacts, networking, and referrals. But that's not a viable way to scale. In this episode, I'll tell you what it takes to scale your agency sales.
027 - Sales Strategy to Scale Beyond Referrals
October 22, 2018 11:41 - 27 minutes - 25.2 MBReady to scale your agency sales beyond referrals? Most agencies grow from existing contacts, networking, and referrals. But that's not a viable way to scale. In this episode, I'll tell you what it takes to scale your agency sales. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/scale-agency-sales-beyond-the-referral --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newslet...
026 - [Interview] Part 2, Creating a Simple Consulting Website with Jared Gold
October 19, 2018 07:00 - 24 minutes - 22.7 MBIf you don't have a great website, you're at an immediate disadvantage in marketing yourself to new clients. What makes a great website? My guest Jared Gold of Website By Tonight has the answer. Want the full transcript? Visit the show notes page on our website: https://servedontsell.com/modern-sales/how-to-create-a-simple-consulting-website-with-jared-gold-part-2-of-2 --- Get a daily sales insight sent straight to your inbox: Subscribe to the daily sales insights newsletter ...