439 - Simon Morris on New Research Revealing the UK's Dwindling Brand Loyalty.
Modern Mindset with Adam Cox
English - June 07, 2023 16:04 - 9 minutes - 12.6 MB - ★★★★★ - 7 ratingsMental Health Health & Fitness Education Self-Improvement mindset sex authors beliefs business coaches emotions experts finance growth Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 438 - Brogan Sommervile on the Great British Pre-Loved Awards.
Next Episode: 440 - Dean Hodgson on 60 Years of Plumbing.
Adam Cox is joined by Simon Morris, from ServiceNow, for an insightful conversation about a recent survey that unveils a concerning trend: a significant decline in brand loyalty among the majority of Brits. Together, they delve into the reasons behind this phenomenon and explore strategies for companies to balance data security with the delivery of personalised and seamless customer experiences. Simon shares valuable insights into the anticipated evolution of consumer behaviours and expectations, shedding light on how businesses can proactively stay ahead of these changes.